Global Advertisers promotes 7UP Revive

Mumbai:  India’s leading outdoor agency, Global Advertisers displays hoarding for PepsiCo’s newly launched mineral water- 7UP Revive. The agency is confident to tap the interest of target audience with its quality hoardings.

“We have engaged our strategically located hoarding for this campaign. Outdoor advertising is a part of brand’s integrated marketing plan and we are happy to see the effectiveness of outdoor media tools. The biggest advantage of outdoor advertising for such products is that they can be placed just next to you! you can find a hoarding on railway platform, on highways or near your bus stand- their presence is just unavoidable for anyone. And, so they influence the buying decision of potential customers.” Said, Sanjeev Gupta, Managing Director, Global Advertisers.

PepsiCo is one of the largest World's food and beverages company, they have introduced international brand 7UP Revive in India. It’s an Active Hydration Drink with vitamins and electrolytes to keep the body stay active. With this promotional campaign, the company wants to educate the customers about the need of taking in vitamins and electrolytes along with water to keep the body active.

Global Advertisers puts up huge display for The Resort hotel in Mumbai

Mumbai: India’s leading outdoor agency, Global Advertisers launches campaign for Mumbai’s finest hotel –The Resort. The agency has engaged large hoardings for the promotion of the hotel catering to upcoming season of wedding.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ We have offered our best hoardings to maximize the reach for our client. The campaign aims to establish-The resort as a wedding destination and through our large size, clutter free display, we are able to communicate the same to larger number of audiences.”

The Resort is set in palm-lined grounds overlooking Aksa Beach, Mumbai.

Global Advertisers bestowed with “India’s No.1 Brand Awards”

Mumbai: India’s pioneer outdoor advertising agency, Global Advertisers bestowed with India’s No.1 Brand Awards for its excellence in outdoor advertising, during a function organized by No. 1 BRAND Awards Council in Mumbai. The award aims to recognize the achievements and hard-work of team or individual behind making a successful brand.

“I am glad to receive this award and would like to thank jury members. It’s been a wonderful journey of our struggle and challenges that made us experience the glory of success. Global Advertisers is just not a business for us but a platform to showcase our creativity for our valuable clients. With over 100 brand launches, 500 campaigns and over 100 IPOs behind it, Global with its associates, affiliates and partners possesses nation-wide reach as well as segmental penetration. said, Sanjeev Gupta, Managing Director, Global Advertisers.

For the record, Global Advertisers offers superlative quality and unmatched prices for 150 premium hoardings at strategic locations across Mumbai from last 17 years.

 

Parle Agro launches Frooti’s outdoor campaign with Global Advertisers

Mumbai: The flagship brand of Parle Agro- Frooti has launched its new commercial featuring the King of Bollywood Shah Rukh Khan. The company has invested across a strategic mix of media vehicles that includes outdoor advertising, Television, Radio and Digital medium.
 

“Frooti is one of the favourite mango drink of Indians, especially in summer season. It is the right time to position the product in the market to gain larger share. For this campaign, we have given our best hoarding to maximize the reach of the campaign, said, Sanjeev Gupta, MD, Global Advertisers. 

Global Advertisers puts up hoarding for “So You Think You Can Dance”

“Our team at Global Advertisers deployed ultra-lit, higher reach, clutter free, big hoarding at Sion for the promotion of "So You Think You Can Dance” dance reality show , telecasted on &TV,  with Madhuri Dixit, Bosco Martis and Terence Lewis as judges. We wish the entire team all the very best for the first season of the show” Said, Sanjeev Gupta, MD, Global Advertisers.

The show will be aired on every Saturday and Sunday nights and is being hosted by Rithvik Dhanjani and Mouni Roy.

Amusement parks increasing ad spend on Outdoor Advertising

The Indian amusement parks industry is at a nascent stage which is expected to grow at a rate of 20% annually. According to the 'Indian Association of Amusement Parks & Industries’ (IAAPI), for a population of 1.2 billion in the country, there are only 120 amusement parks and 45 family entertainment centres (FECs). This indicates that the growth potential of Indian amusement and theme park industry is substantial and therefore, the investment on advertising has also gone up. The latest ad spend suggests that during the summer season, these parks have significantly increased their budget on outdoor advertising to tap into the interest of families and youngsters.

Anticipating this demand, Sanjeev Gupta, MD, Global Advertisers, says, “Amusement parks have now become a new source of entertainment for discerning Indian families, given the fact that they have more disposable income and are ready to spend on leisure. As per the data, this sector is going to touch $1.8 billion with nearly 500 new parks by 2020. With this kind of potential, we are hopeful to see great demand of outdoor advertising in the near future."

 He further added, “Recently, we executed the outdoor campaign for Snow World, Adlabs Imagica and Water Kingdom. They have varied messages to communicate to their potential customers - such as introducing summer packages, launching new rides, celebrating special days such as women’s day or festivals, adding new themes such us snow village - through an outdoor campaign. We have witnessed 15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season."

 50 million people visit these parks annually in India and this sector is expected to grow by 10-15 per cent (CAGR). Consequently, this number is likely to touch around 75-80 million in a few years. With the help of outdoor advertising along with other media such as TV, Radio and Digital promotions, this sector can expand its reach further.   

Global Advertisers associates with Nirmal Lifestyle to promote US Open Apartments by Nirmal Lifestyles

Mumbai : Global Advertisers, an out of home agency creates outdoor campaign for India’s first Sports lifestyle project - US Open Apartments by Nirmal Lifestyle. The agency has deployed large size hoarding at Sion to grab the eyeballs of the commuters.

“The project has a very different positioning in the market and also catering to niche customers who are interested in active and sports filled lifestyle. Our team executed the campaign on centrally located hoarding which caters to large number of audience.” says, Sanjeev Gupta, MD, Global Advertisers.

US Open Apartments is a flagship project of Nirmal lifestyle who has given sustainable designs for Mulund. It has set a leading example of branded lifestyle residences in the country by launching India’s first Sports -lifestyle apartments.