Godrej flagship housing project makes Mumbai sit up with Global Advertisers

Godrej Properties has announced its prestigious THE TREES project in Vikhroli, and they have roped in
OOH giant Global Advertisers to do the job. With selected sites in Vikroli, JVLR, Sion and Tagore Nagar announcing the integrated township project, the on-going project is creating sustained interest in these areas.

"Going by the reports we have received so far from the market and even the feedback from the clients, all the hours spent in studying the client brief, planning the media mix and the carefully orchestrated execution have paid off," said Sanjeev Gupta, MD, Global Advertisers.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.


                                   

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes special mention of Global Advertisers’ billboard site in Bandra.

Global keeps its barter hoardings right on the cutting edge

Welcome to the enchanting world of Outdoor Advertisement that Global Advertisers provides. There are arrays of advertising services available on barter from Global Advertisers. Either you plan your promotional activities, run advertisements on billboards, railways, bus media, airports, gantries and flyover panels or put these on glittering neon signage across cityscape like twinkling stars, Global has it all. And if you don’t wish to spend cash, you can always go for our Barter deals. This is the hallmark of Global Advertisers’s state of the art innovation. Breaking away from daffy uninspiring exhibits of yesteryears, Global walks the extra mile to stamp its class with its barter deals.

Know more about our barter deals on www.globaladvertisers.in or 

Call 9820082849 & Book Now!

Premium hoardings give premium results in outdoor advertisement

Premium hoardings owned by Global Advertisers give Out of Home publicity by targeting consumers who are constantly on the move. The premium paid on such hoardings is richly rewarded as these sites offer higher RoI for each advertising rupee. Such sites converse with those who are either traveling/commuting on a regular basis or those waiting in locations like airports, railway stations and bus stops. OOH media design includes billboards, gantries, street furniture, transport, and flyover panels.

Neon signs add to the beauty of these premium hoardings offered by Global Advertisers and rivet eyeballs in a manner than can change the way your business attracts revenue. Global Advertisers includes such premium billboard sites in their rotational plans and barter deals as well.

For further information visit our site www.globaladvertisers.in  

For Bookings Call 9820082849 / 022 28939400

Don't spend cash on your advertising, go for barter

Global Advertiser's barter deals on Outdoor Hoardings have become very popular in a 

variety of industries like real estate, retail, fashion and fabrics, electronics, travel and 

tourism and entertainment. Global Advertisers is the owner of most number of a class 

hoarding sites in the Mumbai Metropolitan Region. Global's hold over OOH Media 

derives from their self-owned hoardings, Billboards and gantries at some of most 

premium spots in the Mumbai Metropolitan Region. In addition to billboards, Global's 

media extends to bus media, railway media, airport media, gantries and flyover panels 

and neon signage. Global's rotational plans are extremely popular.

Log onto www.globaladvertisers.in or call on 9820797773 to know 

more about our Barter Deals.

Why you should have Gantries in your OOH plan

GLOBAL ADVERTISERS

Global Advertisers owns the most number of gantry sites in the Mumbai Metropolitan Region. A gantry, in case you are not familiar with the word, is a billboard that spans the entire breath of an important road offering a clear view of the ad displayed from long distances. Gantries are erected at some of the most important roads in a city/town/geographical location. If a big splash is what you wish to achieve, a gantry ensures that no motorist or pedestrian who passes by the road misses out on the ad. While Global Advertisers regular billboards use innovation to attract attention, they may not always be positioned to be seen over long distances. This is not the case with gantries as they cannot be missed by anyone who passes the location. Global's gantries are like their hoardings/boards available on barter basis. They can also be engaged on rotation basis where you get to rotate display of your ad over a variety of sites over a period of time. Global Advertisers also offers sponsorship to various events/ films on cash as well as barter/ quid pro quo basis. 

Log on to www.globaladvertisers.in or Call 9820082849 for Bookings and Details

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, said OOH owners and media agencies we spoke with.

According to OOH agency heads, the increase in ad spends could be attributed to a number of reasons. For example, Nabendu Bhattacharyya, MD of Milestone Brandcom says Q3 has been better because of spending by categories like mobile handsets, m-commerce and e-commerce and media and entertainment. “Previously, we have not seen the m-commerce category spend this strongly. I would say that ad spends have gone up by 20-25 per cent in July-September’15 as compared to the same period last year,” he said.

On similar lines, Sanjeev Gupta, MD at Global Advertisers, welcomed the positivity seen in the market in this quarter, claiming that the market had picked up momentum after a recessionary trend in Q2. He said that ad revenues for OOH would have increased in the range of 70-80 per cent in Q3 as compared to Q2. When asked about which categories have spent the most money, he singled out electronics, real estate, entertainment channels and event companies. “Even among e-commerce companies Amazon has clearly been the biggest spender. Apart from Amazon, there were just 2-3 others that have spent big, but Amazon has spent a lot of money on all mediums,” he said.

Noomi Mehta, Chairman and MD of Selvel also agreed that, overall, ad spends on OOH had increased across India with Mumbai and Delhi seeing a lot of spending and with Bangalore remaining steady. However, he pointed out that the ongoing tussle in Kolkata with the municipal corporation has caused clients to drop investments in outdoor. “We cannot understand what is going on in Kolkata. They (The municipal corporation) say that out of the 400 sites given to us, 250 are illegal. So even clients have lost interest and don’t want to advertise,” he explained.

On the other hand, Rajiv Saxena, MD of Blue Ocean Media, feels that the OOH sector will not grow till the inventory crunch being faced is addressed. “There has hardly been any new media or new inventory introduced for a long time. So long as the industry remains local it will not grow,” he said. Saxena, however, agreed that Q3’15 had been much better than Q3’14 due to government campaigns as well as spending by e-commerce sector even though some sectors like the film industry have not been doing any promotions on OOH for the past 6 months. 

How to market your product without spending any cash - Global Advertisers

You have a product/ service you believe in. You have great offers to attract your 

customers and you have even worked out the reason why your product would be 

preferred over those produced by competitors. But you have very little cash to spend on 

marketing. 

How do you take your product to the customer/client?

Well, easy. Go for the innovative barter offer available on Global Advertisers' premium 

hoardings located at all strategic locations in Mumbai. All you have to do is to decide a 

budget, discuss display dates and sites with Global and pay the value of the hoardings 

engaged by giving us your product/service worth the value of the deal. Our hoardings 

have a record of giving delivering value for every advertising rupee. We would be happy 

to explain how we can help you reach your revenue goals through innovative OOH 

advertising. 

No matter what your product, service or budget, you will find us extremely 

accommodating and flexible. Save that cash. Go for barter.

 Contact us now! 

Call Sanjeev Gupta on 9820082849 or log onto www.globaladvertisers.in to know more.