Global Advertisers - Outdoor Agency in its class : May 2011

Wednesday, May 25, 2011

Global Advertisers - The Ultimate Choice In Outdoor Advertising - Campaign - Titan Eye+

Titan Eye+, India’s leading and most respectable name in designer spectacles, has introduced “25% off Exchange offer” in the market The company has engaged Global Advertisers, Mumbai‘s most innovative outdoor agency, to reach out to customer across Mumbai.

To ensure that the communication reaches the potential consumers 24x7, Global has used larger than life canvases generating high impact and higher brand awareness. And most importantly, has been successful in making the offer the talk of the town.

Global Advertisers has used mix media tools special quality display material to massively highlight elegant designs of spectacles in its outdoor campaign. As a result, everyone is stopping to look at the offer instantly. No wonder, large canvases of Hoardings spread across in all areas such as: Borival, Andheri, Tardeo, Santacruz, Kandivali, Vasai, Thane, and Vashi are displaying message loud and clear.

Global has also engaged Unipole, Bus shelters, Back Panel, Glow sign at Chruchgate targeting commuters in suburbs to multiply walk-ins and inquiries. And also to complement first of its kind outdoor campaign using multiple creative tool of outdoor advertising.

In short, Global has incorporated innovative media formats – a fusion of outdoor and ATL activities that has generated more than desired awareness & buzz about the offer. Moreover, the campaign promises to strengthen company’s brand equity and image in the long run.

HOARDINGS

AND

UNIPOLES