Tuesday, February 22, 2011

Global Advertisers builds impactful outdoor presence for AB Cartridge

MUMBAI: The efficacy of the outdoor for consumer brand advertising was long established. Now, another trend is emerging on the outdoor landscape, of industrial products and services entering the fray to showcase their wares. In step with this trend, Mumbai-based AB Catridge, remanufacturer of laser and inkjet printer cartridges, has launched a unique outdoor campaign in the Sion area of Mumbai, with Global Advertisers handling the activity which is likened to be ‘corridor branding’.

Premium, high impact displays deployedPremium, high impact displays deployed
Global Advertisers has put up a series of five hoardings on the road near Chunabhatti ground in Sion to drive home the AB Catridge message: ‘No Need To Buy Printer & Copier. Only Pay Per Page Cost’. The corridor branding has been done in a manner
Key placements, building impactKey placements, building impact
that the communication registers firmly in the minds of the commuters and passersby on this road.

The 15-day branding exercise beginning February 17 is expected to draw maximum eyeballs to the brand, which might set off similar initiatives by the brand in other potential areas. The campaign is particularly targeted at office goers, shop owners and other professionals.

Anil BhadhuriaAnil Bhadhuria
Talking about the campaign, Anil Bhadhuria, owner, AB Cartridge, said, “The unique positioning of the billboards has helped attract many eyeballs to our brand. The set of five hoardings has effectively communicated our message. We believe OOH has immense potential to influence our target group.”

Sanjeev GuptaSanjeev Gupta
About the execution of the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “We work towards perfection. At Global we put our heart and soul toward developing each outdoor site and we make each hoarding one-of-its-kind.
Unmistakable visibility & impact createdUnmistakable visibility & impact created
This time we came up with this very new concept of corridor branding, with a set of five hoardings at one location for AB Cartridge at Sion, which has created awareness about the product as well as its brand identity.”

Global AdvertisersWith this campaign Global Advertisers has once again demonstrated its unique capabilities to create an impactful outdoor presence for brands that are addressing niche audiences.
 

Sunday, February 13, 2011

Global Advertisers bullish on current quarter, reinforces quality imperative

network2media Bureau   
Monday, 14 February 2011 09:00 (IST)
Global AdvertisersNEW DELHI: Quality is paramount. Leading OOH firm Global Advertisers has made quality its credo in every conceivable engagement in the outdoor domain. And the results speak for themselves. Over the last year and more, as the Indian OOH industry fast-tracked its northbound journey, the leadership at Global Advertisers decided upon placing a premium on quality instead of quantity. The OOH firm directed particular attention on creating premium sites that would be compelling advertising platforms for top brands instead of relentlessly expanding its media ownership.

Sanjeev GuptaSanjeev Gupta
With this approach, Global Advertisers is looking to grow at 30 percent in the current quarter. Reflecting on the firm’s strategy and outlook, Sanjeev Gupta, chairman, Global Advertisers, told network2media that the business success stems from careful planning and execution of each outdoor activity which has yielded in a significant number of repeat businesses.

Global Advertisers has done pioneering work in the outdoor advertising of banking and financial institutions. The firm has over the years executed a large number of IPO campaigns. While the focus on these areas will remain, Gupta said the emphasis is now on corporate brands in sectors such as real estate, FMCG, media and entertainment, among others.

“Bright, well-illuminated giant-sized display concepts targeting the city’s bustling night life have earned Global Advertisers many new real estate clients,” he said.

Further, in executing campaigns for banking and FIs, Global Advertisers has introduced a cost-effective combination of ATL and BTL activities to give the desired result to the clients. This combination includes flagship service of hoardings, mobile vans, street furniture and ground level activities like back packs, look walkers, lit balloons, public utilities, etc.

Notably, the firm has taken key steps to usher in green outdoor properties such as solar energy lit billboards with LED display. This is at a nascent stage but Gupta maintained that green energy will become integral to outdoor advertising in the days to come. He said that Global Advertisers is in talks with international players for the latest solar technologies for outdoor media illumination.

On digital OOH, his observation was that the Indian outdoor domain will also get progressively digitalised in tandem with the international trends. Global Advertisers is already working on proposals to introduce digital media properties in select cities.

The firm’s presence is concentrated in Mumbai but plans are afoot to expand the footprints in all four major metros. In due course, the firm will expand into the mini Metros, he said.

However, there is no plan on the anvil to take up street furniture projects or such initiatives linked with city beautification. Gupta explained that premium hoardings continue to command brand attention and therefore Global Advertisers will be focused upon creating and developing quality hoardings instead of spreading itself thin.

Social communication is another key dimension of Global Advertisers’ looming presence. The firm has supported several social causes including fund-raisers. While Gupta would like the social communication to make a
deeper impact on society, he observed that as an outdoor firm Global Advertisers’ objective is to provide an information tool for the communication to reach the targeted groups. Beyond that the onus is on the target groups to receive the communication in the way they think best.

As a CSR initiative, Global Advertisers has also established a school called Karunanjali to provide school education to the children in the slums of Mumbai city. “We believe that education can elevate the people who are downtrodden and backward both economically and socially. Karunanjali also gives financial aid to the orphanages and homes for the economically weaker sections of society,” said a company release.

Besides, Global Advertisers has been associated with several social issues like AIDS awareness, blood donation, counter-terrorism, Save The Tiger, road safety, water conservation, among others.

With a multi-pronged approach Global Advertisers is fully geared to ride the crest of the current buoyancy in business.
 

Wednesday, February 2, 2011

Global Advertisers eyes to grow 30% in first quarter of the year

Global Advertisers eyes to grow 30% in first quarter of the year

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This year the real estate industry and the overall economy, would justify the real sense of the word revived business for everyone. FMCG companies and the real estate industry have sprung back and hence big spends have been allocated for outdoor, which has received a good share in the marketing pie and apart from regular advertisers.

Which is why, Global Advertisers, one of the leading OOH giants, have bagged many new clients. Brands are eager to go all out and use innovative ways to reach out to their consumers.
As for Global advertisers, be it last year, this or the coming years, display innovations and optimum utilization of budgets for our clients have been an important aspect and hence we have constantly added new technologies like Solar Energy run Billboards with LED display. Plus Solar panels and wind turbines are attached to the frame of hoardings. As a result, thousands of hoarding in Mumbai or across nation won’t be need a single watt of fuel-based electricity.

The outdoor business in India though at a nascent stage yet, has become a 22,000 crore industry. And this year Global Advertisers has designed a unique, customized media plan for each and every sector.
The Chairman of Global Advertisers, Sanjeev Gupta says that at the end of financial year, banking, finance and real estate sectors have started investing in outdoors to reach their target group. Also, Global Advertisers is enjoying continuous business directly from clients rather than only advertising agencies. Therefore a guaranteed 200 % client growth is estimated by the end of 2011. No wonder, we are expanding our branches to major cities and metros”

Global Advertisers believes that Telecom Industry has been consistently increasing its outdoor media spent. In 2011, between 40 and 45 percent of the total outdoor advertising space will be consumed by Telecom companies. According to research amongst the major spenders, cellular operators and networks in India have been big spenders in the outdoor media for the last 10-15 years.

Now, to be heard loud, clear and send a strong, sales-driven message, Global Advertisers has high-quality, attention-grabbing outdoor solutions like:

Premium Hoardings at strategic locations, Railway media, Bus media, pole kiosks, , signage’s, tree guards, inflatable’s, a flyover spanning a kilometer having approximately 120 lampposts,. road dividers with signage put up on the railings.

Where hoardings are disallowed, other utilities like gantries, neon signs, glow sign and street furniture are utilized, The first quarter of the calendar year is a reminder call for Tax payments, Investments, Policies as the financial year comes to an end. During this period, Banking & Financial firms hugely invest in OOH to influence potential customers.

This year Global Advertisers has introduced cost-effective combination of ATL and BTL activities to give the desired result to the clients. This combination includes flagship service of hoardings, mobile vans, street furniture and ground level activities like back packs, look walkers, Lit balloons, public utility and many more.
The Real Estate Market analysis clearly indicates an exceptional increase in residential and commercial requirements.

Global Advertisers specializes in media mix plan which are designed for real-estate centric communication. Like larger-than life images on hoardings – highly visible from very far corners of the city.
Bright, well-illuminated giant-sized display concepts targeting city’s bustling night life, have earned Global Advertisers many new real estate clients recently.

To reach out to the above and other sectors, Global Advertisers would engage in heavy marketing and advertising activities. Spending around 20 percent in branding exercise (8 % TV & 12 % Print).
An essential component of our corporate social responsibility is to care for the community. We endeavor to make a positive contribution to the underprivileged communities by supporting a wide range of socio-economic, educational and health initiatives. Our commitment to address important societal needs extends throughout our philanthropic outreach programs driven by the Global Advertisers.

We have established Karunanjali to provide school education to the children in the slums of Mumbai city. We believe that education can elevate the people who are downtrodden and backward both economically and socially. Karunanjali does financial aid to the orphanages and homes for economically weaker sections of this society. This fund is consumed only for the purpose of education of the children.

The foundation works relentlessly to ensure improvement of general health and spread of non-formal education among all members in the community.

Global Advertisers has been associated with several social issues of national concern like- AIDS Awareness, Blood Donation, Terrorism, Save Tigers, Go Green , Don’t Drink and Drive, E-Waste, Save Water, Pollution and many more. As an extension of our social responsibility we countinue to support NGOs like, Save the Children, Harmony Foundation, Rotary Club, ISKON, Mijwan Charitable Trust ,Lions Club, PETA, Goonj for their fund raising initiatives.

Global Advertisers : The Ultimate Choice in Outdoor Advertising


Global Advertisers : The Ultimate Choice in Outdoor Advertising: Global Advertisers joins hands with Shabana Azmi f...

Global Advertisers : The Ultimate Choice in Outdoor Advertising: Global Advertisers joins hands with Shabana Azmi f...: "Noteworthy support to a laudable initiativeLeading OOH firm Global Advertisers has maintained a keen focus on social communication by e..."

Global Advertisers : The Ultimate Choice in Outdoor Advertising: Big budget for Outdoor Advertising in 2011

Global Advertisers : The Ultimate Choice in Outdoor Advertising: Big budget for Outdoor Advertising in 2011: "Sanjeev Gupta, MD & CEO, Global Advertisere : Rapid economic growth, changing lifestyles and induction of high-end technology in the adv..."

Global Advertisers joins hands with Shabana Azmi for Mijwan Welfare Society fund-raiser


Noteworthy support to a laudable initiativeNoteworthy support to a laudable initiative
Leading OOH firm Global Advertisers has maintained a keen focus on social communication by extending its support for key social causes such as road safety. The OOH firm has associated with Bollywood icon, political leader and social activist Shabana Azmi for a fund raising fashion show called Mijwan, “a fashion show with a difference” to support the Mijwan Welfare Society (MWS) founded by Kaifi Azmi for the empowerment of the girl child in rural India.

Premium, large format displays deployedPremium, large format displays deployed
Global Advertisers provided prime hoardings on the Marine Drive and Juhu stretch for this social communication, such that the message reached all quarters of society in Mumbai. The fashion show, held on January 23, saw the presence of Bollywood icons and fashionistas Hrithik Roshan, Ranbir Kapoor, Manish Malhotra, Sushmita Sen and others at Trident, Bandra Kurla Complex.

Shabana AzmiShabana Azmi
Expressing her deep appreciation of the support extended by Global Advertisers, Shabana Azmi, said, "I want to thank Global Advertisers for supporting us in this initiative. We like people to come forward just like Mr Sanjeev Gupta, so that, with the support
True example of an OMO coming forward for a noble causeTrue example of an OMO coming forward for a noble cause
of everyone we can uplift the weak communities, the girl child and tackle other socio- economic problems of our country."

Sanjeev GuptaSanjeev Gupta
Commenting on this initiative, Sanjeev Gupta, CMD, Global Advertisers, said, “We all should join hands in this initiative. I got the opportunity to serve this noble cause and I think women of India are the strongest in the world. I heartily appreciate Shabanaji for her role in real life too.”

Global Advertisers
Global Advertisers has demonstrated the essence of business coalescing with social development, which in the broader context of outdoor business assumes great importance.