Global keeps its barter hoardings right on the cutting edge

Welcome to the enchanting world of Outdoor Advertisement that Global Advertisers provides. There are arrays of advertising services available on barter from Global Advertisers. Either you plan your promotional activities, run advertisements on billboards, railways, bus media, airports, gantries and flyover panels or put these on glittering neon signage across cityscape like twinkling stars, Global has it all. And if you don’t wish to spend cash, you can always go for our Barter deals. This is the hallmark of Global Advertisers’s state of the art innovation. Breaking away from daffy uninspiring exhibits of yesteryears, Global walks the extra mile to stamp its class with its barter deals.

Know more about our barter deals on www.globaladvertisers.in or 

Call 9820082849 & Book Now!

Premium hoardings give premium results in outdoor advertisement

Premium hoardings owned by Global Advertisers give Out of Home publicity by targeting consumers who are constantly on the move. The premium paid on such hoardings is richly rewarded as these sites offer higher RoI for each advertising rupee. Such sites converse with those who are either traveling/commuting on a regular basis or those waiting in locations like airports, railway stations and bus stops. OOH media design includes billboards, gantries, street furniture, transport, and flyover panels.

Neon signs add to the beauty of these premium hoardings offered by Global Advertisers and rivet eyeballs in a manner than can change the way your business attracts revenue. Global Advertisers includes such premium billboard sites in their rotational plans and barter deals as well.

For further information visit our site www.globaladvertisers.in  

For Bookings Call 9820082849 / 022 28939400

Don't spend cash on your advertising, go for barter

Global Advertiser's barter deals on Outdoor Hoardings have become very popular in a 

variety of industries like real estate, retail, fashion and fabrics, electronics, travel and 

tourism and entertainment. Global Advertisers is the owner of most number of a class 

hoarding sites in the Mumbai Metropolitan Region. Global's hold over OOH Media 

derives from their self-owned hoardings, Billboards and gantries at some of most 

premium spots in the Mumbai Metropolitan Region. In addition to billboards, Global's 

media extends to bus media, railway media, airport media, gantries and flyover panels 

and neon signage. Global's rotational plans are extremely popular.

Log onto www.globaladvertisers.in or call on 9820797773 to know 

more about our Barter Deals.

Why you should have Gantries in your OOH plan

GLOBAL ADVERTISERS

Global Advertisers owns the most number of gantry sites in the Mumbai Metropolitan Region. A gantry, in case you are not familiar with the word, is a billboard that spans the entire breath of an important road offering a clear view of the ad displayed from long distances. Gantries are erected at some of the most important roads in a city/town/geographical location. If a big splash is what you wish to achieve, a gantry ensures that no motorist or pedestrian who passes by the road misses out on the ad. While Global Advertisers regular billboards use innovation to attract attention, they may not always be positioned to be seen over long distances. This is not the case with gantries as they cannot be missed by anyone who passes the location. Global's gantries are like their hoardings/boards available on barter basis. They can also be engaged on rotation basis where you get to rotate display of your ad over a variety of sites over a period of time. Global Advertisers also offers sponsorship to various events/ films on cash as well as barter/ quid pro quo basis. 

Log on to www.globaladvertisers.in or Call 9820082849 for Bookings and Details

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, said OOH owners and media agencies we spoke with.

According to OOH agency heads, the increase in ad spends could be attributed to a number of reasons. For example, Nabendu Bhattacharyya, MD of Milestone Brandcom says Q3 has been better because of spending by categories like mobile handsets, m-commerce and e-commerce and media and entertainment. “Previously, we have not seen the m-commerce category spend this strongly. I would say that ad spends have gone up by 20-25 per cent in July-September’15 as compared to the same period last year,” he said.

On similar lines, Sanjeev Gupta, MD at Global Advertisers, welcomed the positivity seen in the market in this quarter, claiming that the market had picked up momentum after a recessionary trend in Q2. He said that ad revenues for OOH would have increased in the range of 70-80 per cent in Q3 as compared to Q2. When asked about which categories have spent the most money, he singled out electronics, real estate, entertainment channels and event companies. “Even among e-commerce companies Amazon has clearly been the biggest spender. Apart from Amazon, there were just 2-3 others that have spent big, but Amazon has spent a lot of money on all mediums,” he said.

Noomi Mehta, Chairman and MD of Selvel also agreed that, overall, ad spends on OOH had increased across India with Mumbai and Delhi seeing a lot of spending and with Bangalore remaining steady. However, he pointed out that the ongoing tussle in Kolkata with the municipal corporation has caused clients to drop investments in outdoor. “We cannot understand what is going on in Kolkata. They (The municipal corporation) say that out of the 400 sites given to us, 250 are illegal. So even clients have lost interest and don’t want to advertise,” he explained.

On the other hand, Rajiv Saxena, MD of Blue Ocean Media, feels that the OOH sector will not grow till the inventory crunch being faced is addressed. “There has hardly been any new media or new inventory introduced for a long time. So long as the industry remains local it will not grow,” he said. Saxena, however, agreed that Q3’15 had been much better than Q3’14 due to government campaigns as well as spending by e-commerce sector even though some sectors like the film industry have not been doing any promotions on OOH for the past 6 months. 

How to market your product without spending any cash - Global Advertisers

You have a product/ service you believe in. You have great offers to attract your 

customers and you have even worked out the reason why your product would be 

preferred over those produced by competitors. But you have very little cash to spend on 

marketing. 

How do you take your product to the customer/client?

Well, easy. Go for the innovative barter offer available on Global Advertisers' premium 

hoardings located at all strategic locations in Mumbai. All you have to do is to decide a 

budget, discuss display dates and sites with Global and pay the value of the hoardings 

engaged by giving us your product/service worth the value of the deal. Our hoardings 

have a record of giving delivering value for every advertising rupee. We would be happy 

to explain how we can help you reach your revenue goals through innovative OOH 

advertising. 

No matter what your product, service or budget, you will find us extremely 

accommodating and flexible. Save that cash. Go for barter.

 Contact us now! 

Call Sanjeev Gupta on 9820082849 or log onto www.globaladvertisers.in to know more.

Global Advertisers goes mammoth with its nationwide D'Decor blinds campaign

The Global home furnishing major, D'Decor has chosen Global Advertisers to execute its Pan-India outdoor campaign for its blinds vertical with the overall positioning ‘D'Decor- As You Like It'. The tag line highlights D'Decor’s important strength - it offers the widest variety in home furnishings in the world.

The ambitious campaign covers Hyderabad, Kolkata, Pune, Lucknow, Nagpur, Nashik, Kanpur, Jalandhar, Bangalore, Jaipur, and Indore, in addition to Mumbai. With over 20 premium sites in Mumbai that reflect the upmarket positioning of the brand and nearly 50 sites pan-India, the outdoor campaign attempts to leverage important junctions in the targeted cities to heighten awareness for the brand in the targeted demographic. "Global Advertisers and D'Decor go back a long way. We have crafted strategy, planned media and executed campaigns for D'Decor for a while now. This is an ambitious campaign because it attempts to reach out to a Pan-India demographic through careful selection of sites, outdoor media and display sizes. We are in the middle of the campaign and the buzz is very encouraging. We expect it to be even better in the days ahead," said Sanjeev Gupta, MD, Global Advertisers.       A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes special mention of Global Advertisers’ billboard site in Bandra.

Global advertisers launch OOH campaign for Kanakia’s latest real estate project in Mumbai.

Global advertisers have launched an outdoor advertising campaign for Kanakia wall street a real estate project of kanakia spaces PVT.. Ltd in Andheri (E). The campaign covers premium sites spread across the western suburbs of Mumbai. Billboards promoting the themed premium office spaces provided under the project have been placed at various sites including Jogeshwari, Marine Drive, Bandra and Andheri, Situated barely 300 meters from the Western Express highway, Kanakia Wall Street is, five minute drive from the national and international airports, at a short distance from 8 of th 13 metro stations and in a suburb that has 35 per cent of all commercial spaces in Mumbai - India's commercial powerhouse.  "We are happy to note the response the campaign has elicited in the market. We spend long hours zeroing in on the site locations that would create the required buzz to make sense for the client. After several hours of consultation, brainstorming and strategizing, our job is almost done. The client is happy. We are happy," says Sanjeev Gupta, MD, Global Advertisers.

Rashmi Housing rolls out an offer-oriented outdoor campaign in Mumbai for its Smaart Homes .

Rashmi Housing, a prominent real-estate player in Mumbai has rolled out an outdoor campaign in the city

to promote its ‘Smaart Homes’ project powered by its ‘Apne Dam Par’ payment plans. The campaign is directed towards popularising an offer that will avail prospective buyers double the size of homes at the rate of a single one. The concept introduced by the real-estate company; ‘Apne Dam Par’ gives realistic calculations and interest free instalments for housing plans and promotes a ‘stress free’ home buying experience. The mainstay of the campaign drawn from the company’s initiatives, communicates ‘1BHK ki price mein 2BHK’, highlighting various pricing details and areas where ‘Smaart Homes’ are being developed. Global Advertisers, that has executed the campaign in the city has used multiple media formats such as large format billboards as well as bus-shelters to spread the campaign across 100 outdoor media sites for a 15 day period. Though the campaign does not highlight the real-estate group’s logo or name on the communication, the creative attracts attention for being in the lines of a ‘seasonal sale’ oriented poster. The creative also highlights the place where interested consumers can see a sample apartment and the prices of the developers’ flats at Mira Road, Vasai East and Naigaon.  "Rashmi Developers are old clients with projects at multiple locations who are known for their quality and affordability. They are trendsetters in price, and leaders in innovation. We are happy to be trusted with their latest offering - 1BHK ki price mein 2BHK. The feedback from the market has been very positive and we trust that the buzz will only grow in the days ahead," says Sanjeev Gupta, MD, Global Advertisers.

With the onset of monsoons in Mumbai, Zeel Rainwear goes outdoor

NZ Seasonal Wear, the company that manufactures rainwater protection apparel Zeel and Water-Fighter has recently launched a high octane 10 day outdoor campaign in Mumbai taking 30 premium sites for promoting its brand ‘Zeel’. According to the company, though Zeel and Water-Fighter are both water resistant apparel meant for Mumbai monsoon-wear, Zeel is more fashion oriented utility based premium products and caters to the youth, whereas Water-Fighter has been manufactured keeping in mind the generic economical class who want value for money.

Partnering with global advertisers with the onset of monsoons in the county, the brand has taken 30 large format premium sites in Mumbai covering areas like Thane, Parel, SCLR, Mira Road and Opera house among others. The creatives pitch the brand ambassador Vivek Oberoi sporting Zeel Rainwear with the communication ‘Be Monsoon Ready’, the communication also highlights that the brand is meant for all age groups and its associate brand Water Fighter.

"Rainwear is a seasonal product manufactured by multiple players branded and unbranded that relies greatly on impulse purchases and is often of poor quality. Zeel Rainwear promises quality, and durability along with style quotient. It asks buyers to not merely consider rainwear as protective wear but as a statement of style, and urges people to be 'monsoon ready' and not consider rains as an occasion when fashion and style have to take a backseat. Our campaign strategy, site selection and execution factored these insights into the mix, which is why the impact has been so good," says Sanjeev Gupta, MD, Global Advertisers.

Reality Redefined promotes World Real Estate Broker’s Day in Mumbai

Established in 2008, Reality Redefined was founded with the aim of organising the real-estate industry by using technological solutions. This year the organisation conceptualised ‘The World Brokers Day’ as a tribute to the broker and support to the community that drives real estate. The event included the launch of RSquare, India’s exclusive app for brokers, and Agentsearch.in which is a dedicated agent search portal that is completely free to use.To popularise the same, Reality Redefined rolled out an outdoor campaign in South Mumbai, suburbs, Thane and Navi Mumbai to spread awareness as well as set the mood for the World Real Estate Broker's Day. The campaign creatives highlight the app Rsquare and the theme as well as display a message that says ‘time to thank your real estate broker’ with images of a family in some and professionals in others. 

"The idea is to reach out to the broker community across Mumbai and surrounding townships and honor the broker's all-important role in the real estate ecosystem. The idea is to bring together all real estate brokers on one platform so that they can combine their strengths and lend power to retail selling. We studied the market, the brand positioning of the event and the targeted demographic and planned our campaign over several meetings before doing our bit to make it happen," says Sanjeev Gupta, MD, Global Advertisers.

According to the asset owner, the campaign is attracting wide attention from brokers across Maharashtra. "We should get an even clearer picture in the the next two weeks. The campaign is going all guns. Thanks to the client and our team, the campaign has generated a great response from all quarters," adds Gupta.

Paradise Group extends its promotional campaign in Mumbai

Paradise Group, the 20 year old real-estate company which claims to have 75 projects across Navi Mumbai, has recently rolled out a campaign in the city to promote its 42-acre Sai World City Project in Palaspe-Panvel. The objective of the campaign is to get sale registrations for the project that promises 13, 42 storey towers, luxury homes, themed landscaping, clubs and open green spaces. 

The real-estate group has partnered with Global Advertisers for executing the promotional campaign across the city for a period of one month. The Paradise Group’s Sai World City Project campaign which has mainly employed hoardings and gantries, highlights and showcases prominent buildings from London, Paris, New York, Singapore, Hong Kong and Tokyo as part of the imagery to communicate that the luxury homes will be built on an ‘international’ concept.

Sanjeev Gupta, MD, Global Advertisers, says that the response of the campaign has been very good which has resulted in the extension of the campaign. “The site selection was done after several meetings with the client. The targeted demographic, the project’s positioning and the strengths of the brand were factored into the campaign that covers the best of neighbourhoods in the eastern and western suburbs. The going has been really good. We, on our part are happy, that the client is happy,” he adds.

Andheri, Panvel, Bandra and Mankhurd are a few areas where the campaign has been put up. Apart from the imagery and the generic communication about the project, few of the large format billboards also carry a cut out of the Sai World City Panvel logo cut-out along with Paradise’s logo and a call to action number to prompt property registrations.

Benefits of Digital Billboards in India

1. Flexible Medium :

Put any design; a caricature, a movie clip or stunt on a digital billboard if you please. It is fast, flexible and offers great scope for creative expression.

2. Bright and colourful :

With digital billboards, every day seems like Diwali. It is bright, luminous and colorful. A skyline filled with billboards is magical, romantic and exciting. A city is known by its skyline and lighting. Digital billboards add that extra festive cheer 24 X 7X 365.

3. Eye catching :

For brands, nothing catches the eye like a digital billboard, which writes a message with light against a dark black sky. This becomes even more striking when the digital billboards skirt the sea line in a city like Mumbai or Cochin.

4. Destination Branding :

Several important locations in global cities like London, Hongkong, Singapore and Tokyo get their visual appeal from their giant-size digital billboards who give the sites a carnival-like air. India could use this medium to create tourist destinations, 24X7 tourist enclaves and safe nightlife districts.

5. Futuristic Medium:

The future is digital. When commerce, communication and entertainment are all taking the digital direction, it is expected that outdoor advertising in India will rise up to the digital challenge by rising up to face it. See in this light, digital is not just another choice but a pressing need.

Ekta World promotes its Realty-Index for a limited period in Mumbai

Established in 1987, the real-estate group, Ekta World has recently launched an OOH media campaign in Mumbai. The group aims at promoting a novel concept calling it the ‘Realty Index’; listing down the best deals available in the current real estate market for a limited period of time. Interestingly the ‘Realty-Index’ only pertains to the real-estate projects by Ekta World, claiming that till the 19th of this month 10 of their projects will showcase available units, current market price, its growth value and depreciation value and the future estimated price. The OOH campaign that has been executed by both Bright Outdoor and Global Advertisers in Mumbai has a uniform creative with a couple of iterations in the communication, depending on the media site. The communication displays an ascending bar chart of buildings showing a bullish trend that reads ‘the only realty index in the world, where you always stand to gain’ in some, ‘book a home in Ekta Oculus now and gain more’ and ‘book a home in Ekta Tripolis now to gain more’ in the others. All the communication has a common call to action number, website details and the offer period, which is 9th to 19th of April.  Yogesh Lakhani, CMD, Bright Outdoor says that Bright Outdoor implemented the current campaign effectively through a strategic approach involving extensive research, valuable insights and execution to ensure that the real estate campaign gains maximum traction since the campaign offering is for a short duration. “With Ekta World’s new concept and communication on its realty index coupled with high impact outdoor sites all across the city, I am sure the brand will be able to engage a large target audience for its upcoming projects,” he adds.    "Ekta World is a trusted client and we share a long standing relationship with them. They were very clear about what they wanted. The task on our part was to select hoardings that did justice to the goals of the target set by the client. We gave several options and after careful consideration, the final sites were selected. We are in the middle of the campaign and the outcome has been very positive so far," explains Sanjeev Gupta, MD, Global Advertisers. The campaign that is up for a short duration has mainly used traditional outdoor media formats and has been rolled out at locations such as Bandra, Andheri, Mira Road, Opera House, Sion, Cadbury Junction, Worli Naka, Dadar, Malad, Juhu, Andheri Link Road, Lokhandwala, Vile Parle, Cadle Road and Warden Road among others.

Global acquires over 100 premium billboards sites across Mumbai

 

 

Global Advertisers, India's leading innovator in outdoor media solutions, has acquired over 100 new properties in the Mumbai Metropolitan Region (MMR), and plans to acquire 150 more in the city over the next six months. The move is in line with the company's focus on MMR, when it comes to creating outdoor properties, while handling campaigns pan-India.

The billboards are located either at sites in areas where Global had low presence or at sites that where Global has zero presence. New locations include Juhu-Vikhroli Link Road (JVLR), Mankhurd, Sion-Chembur Link Road (SCLR), Opera House and Mulund. Old sites with increased Global Advertiser presence include multiple locations in the Western Suburbs and some on the Central Line like Vikhroli.

"Creation, acquisition, and maintenance of outdoor properties are central to our ability to serve clients. The location and the costs involved in creating or acquiring a property affects the rate we offer to our clients. We are happy to let you know that the acquisitions will allow us to offer greater exposure in the city to our clients, offer lower rates that clients are used to paying for these locations and also give more discounts on bulk bookings," explained Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia's biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

Global Launches project Sheltrex for Xeco Group

Posted By: adminon: March 27, 2015In: RegionalNo Comments

Mumbai: Global Advertisers is making OOH work wonders for the Xeco Group, and the market is noticing it too. The real estate group’s residential project Sheltrex at Karjat, designed by well known architect Hafeez Contractor, and promises ‘Next generation living experience by applying the world’s latest technologies in urban design, energy conservation, communication, water and sewage management and safety.’

The project is a short walking distance from the Karjat railway station.

The campaign spread across Mumbai includes the Mumbai-Pune Highway with hoardings and bus shelters with specially designed neon signage.

“The project promises a complete smart city experience campaign to buyers. The design, amenities, facilities and town planning are impeccable. Our job was to communicate to potential buyers that all this is available at unbeatable Karjat rates. The campaign began in the middle of the month and will continue for four weeks. The calls have increased substantially since the campaign began as have the footfalls. The client is happy with the initial buzz. We have invested a lot of time, strategic thinking and effort to ensure that buzz is created in targeted pockets in the city. We expect it to get even better from here,” said Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years.Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

CNBC declares Global as one of top 10 emerging businesses in India

 

Mumbai: Sanjeev Gupta, MD, Global Advertisers, was awarded the Vodafone READY FOR THE BIG LEAGUE award 2014-15 on March 12, 2015, following a rigorous screening of over 15,000 mid-size businesses across India by market analyst McKinsey & Company over the last four months.

The jury for the award included Shireen Bhan, managing editor, CNBC-TV18.

Only 10 businesses across India, including Global, managed to qualify for the honor, which is given to most promising businesses in the country in a given year. The winners were felicitated at a glittering ceremony on 12th March 2015 by Mr. Naveen Chopra, Director, Vodafone Business Services, at the Four Seasons Hotel, Mumbai. The awards were given to mid-size businesses readying to enter the big league in the next five years.

The award is slated for broadcast on CNBC-TV18 from March 26 onwards and the success stories of the top 10 winners are be featured in leading print as well as online platforms, including Forbes and Mint. Speaking at the sidelines of the event, Sanjeev Gupta, MD, Global Advertisers, said, “The oldest members of my team have been with me for nearly two decades now and together we have built this business client by client, campaign by campaign. This is a great honor and I dedicate it to my guru Mamtmai Shri Radhe Guru Maa and my colleagues who have shouldered so many challenges over the years with me. Thank you, every one!”

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. The company owns multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.

Ajmera ropes in Global for 100-acre i-land project

Global unleashes mega campaign to promote uber luxurious township project with features like Wankhede-size stadium and bike dirt track in Mumbai

20 February 2013 Mumbai: Mumbai-based OOH major Global Advertisers is in the middle of a mega campaign to promote the Ajmera group’s I-Land project in Wadala, Mumbai.

The current phase of the campaign is expected to come to a close towards the end of the month.

The project is connected by the Mono Rail as well as the Eastern Freeway and promises a sports academy, interiors by the designers of Dubai’s Burj Khalifa and one acre club house for every tower, which stands on 4 acres of land. The first level of residences begins at the 14th floor.

"Luxury, thoughtful planning, wide open spaces and premium design are the pillars on which the i-Land project rests. We put in a lot of thought to the targeted buyers and zeroed in on locations, outdoor media offerings and duration and timing of the campaign. We are happy with the outcome as the number of enquiries have risen by 40 per cent. The client is happy, and so are we," explained Sanjeev Gupta, MD, Global Advertisers.     

Log onto www.ajmerailand-mumbai.in to know more about the i-Land project, and visit www.globaladvertisers.in to know more about Global Advertisers’ special outdoor packages for the real estate sector or call Shilpa Sharma on 756610318

Wadhwa Group ropes in Global Advertisers to dazzle Mumbai

Wadhwa Group ropes in Global Advertisers to dazzle Mumbai 

Outdoor campaign by Mumbai-based OOH giant sets sale registers ringing for real estate company 

9 February 2014 Mumbai: Global Advertisers, the specialist outdoor media solutions providers to the Indian real estate sector scored a fresh goal with a dazzling campaign for The Wadhwa Group’s products W54, Anmol and Atmosphere - all located in prime Central Mumbai. The campaign that began towards the end of January is expected to extend to most of February and spans multiple locations in the city.

A variety of media have been pressed into the campaign including hoardings and bus shelters.

"We have managed to put a great campaign in place thanks to the team at Vijas Graphics, which was entrusted by Wadhwa to handle the campaign. After several meetings, protracted discussions and several site visits we have managed to create a campaign that is creating tremendous buzz for the client. It feels great to exceed client expectations," said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers has a reputation for being the leading provider of outdoor media solutions to the real estate sector with barter deals, easy payment terms, bulk booking discounts and some of the best outdoor media sites Pan-India/Maharashtra.   

Good times ahead for OOH sector, but attracting talent still a challenge

The past two years have been quite productive for the OOH sector. And, 2015 has started with a promise that the outdoor industry’s representative body, Indian Outdoor Advertising Association (IOAA), will play a more proactive role, which is bound to bring more positive news for the industry in years to come. One area where the industry has traditionally lagged is in attracting new talent compared with other mediums.

TV has its glamour, print prestige, digital excitement and radio charm which has often led the humble OOH space getting the shorter end of the stick.

In an earlier interview to exchange4media, CEO of Percept OOH Rajneesh Bahl had said, “More and more professionals are getting into the industry and people are investing in it. The only concern is that the knowledge domain is not increasing. If this increases, the sector will do really well. No new talent coming to the industry, which stagnates growth and inflow of new ideas.”

This analysis is quite common when it comes to the OOH industry, but outdoor agency heads feel that the scenario has improved a lot and is changing for the better.

A reason for this, says Nabendu Bhattacharyya, CEO and MD of Milestone Brandcom, is that for a long time OOH was run and controlled by second and third generation media owners and given the nature of the business, it was largely an unorganised and complex industry with high fragmentation.

“The A&M industry adopted the OOH medium only during 1995-2000. Once agencies showed interest and began to take the medium seriously, clients also started to show interest and push agencies to deliver,” he said.

   So how difficult is it to find the right talent, especially from different fields?

Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. “But once they are in (the industry), retention is natural. Recognition of individual excellence is a key differentiator to this industry, which binds the challenge-seekers to it,” he added.

Sanjeev Gupta, MD of Global Advertisers, says experienced talent is expensive and experience might sometimes create an unbending mindset, which is not ready to adopt new ways of doing things. “There are factors such as increased competition, price cutting and rising HR costs. Also, talent seeks better packages, perks and more attractive responsibility profile,” said Gupta. This is a point to which Bhattacharyya also agrees.

“All new B-school grads want to join industries with proven returns. All of them look for a good pay package. That’s their mindset from the beginning. I don’t blame them as the OOH sector should first get the ‘industry’ status. Being the third largest medium, we still don’t have any industry unified currency. There are a few initiatives from the advertising association to address these challenges faced by the industry. Hopefully, we would receive positive responses shortly,” he said.

Global Advertisers ‘Triumphs’ with German inner-wear brand campaign

International innerwear brand Triumph has recently buttoned up an OOH campaign in Mumbai to introduce its new product line. The campaign, titled ‘Body Make-up and Lace All-Over’, promotes Triumph’s products positioned to be ‘high quality, fashionable and durable, at affordable prices’. The 15-day campaign, which was rolled out in mid-January, will continue till the end of the month and has been executed by Global Advertisers at multiple locations in South Mumbai and suburbs to launch the new product line. 

  “This is a rather special campaign as it bridges the aspirations of Indian women and a high-quality German brand like Triumph. We selected locations for the sites rather carefully based on the intended demographic of the new lines, delivering an effective, low-cost customized campaign for Triumph,” says Sanjeev Gupta, MD, Global Advertisers.  

Triumph undertook extensive research before introducing the lines that have been specifically selected and designed on basis of the bodies and lifestyles of Indian women. According to an industry report, Triumph had about 175 large format stores in the country with a plan to add 25 more in 2014 and also a plan to offer double of what it was offering in 2013. Last year, the brand had introduced its ‘Body Make-up’ line at the Triumph Fashion Show held in Hyatt Mumbai as part of an aggressive product push.  

Global Advertisers helps Sindhudurg Builders Association woo investors

In order to reach out to investors in Mumbai and locals of Sindhudurg for rich investment opportunities by new and upcoming real-estate projects in the area, Global Advertisers has recently executed a two-week campaign on behalf of the Builders Association of Sindhudurg.

Global Advertisers had bagged three consecutive campaigns for MCHI-CREDAI in the past six months and the company claims that it has been instrumental in attracting interest of investors in Mumbai, Nashik, Pune, Goa and Nagpur. 
“We have managed to deliver an innovative, cost-effective, and customised outdoor media campaign for the Builders Association of Sindhudurg. We are glad to have been entrusted with the campaign, and we request all builders to consider what we have on offer. We allow our clients to space their payments to us. We offer barter deals. We accept flats, plots, bungalows or even holiday homes as payment in lieu of hoardings. It is an exchangeof value for value,” says Sanjeev Gupta, MD, Global Advertisers. 

The company claims that outdoor advertising offers high ROI for real estate projects. In addition to hoardings, the campaign, which started on January 17, 2015, has also employed railway media and bus media in the Mumbai Metropolitan Region locations such as Dadar, Fort, Thane, CST and Dombivali.