Monday, September 30, 2013

Global Shakes-up Mumbai market with new hoardings

Global advertisers, India's leading outdoor media solution company, added yet another feather to its cap by launching new premium hoarding sites in Mumbai, India's commercial Capital. These sites are located at Link Road, S. V. Road and Western Express Highway, catering to large number of viewers everyday.

Sanjeev Gupta, MD, Global Advertisers, is understandably elated. "We are happy to present these premium sites to our clients in Mumbai. We have decided especial discounts on these sites for the first month. Our team is really excited, and we expect the market to catch the enthusiasm," said Mr. Gupta

Global, India’s leading outdoor media solutions provider in its class is a dominant name in OOH with some of the most premium hoardings sites in Mumbai, and pan India presence thanks to their associates and affiliates.

Global has also made its presence felt in the most premium OOH spaces in the country like airports, important roads and public transport buses.

Global has walked the extra mile to understand and exceed expectations of its clients. From outdoor advertising to events and sponsorship's, Global today provides a platform for several high-profile product launches in Mumbai.

To know more, log on to OR call Amit Gupta on 9820 797773 for best outdoor solutions

Brand Narendra Modi assigns outdoor duties to Global Advertisers

Tuesday, September 24, 2013

Brand's budget on growing OOH Industry

Target practice

The economic slowdown may have made the customer hesitant about spending her hard-earned money but marketers are pulling out all stops to convince her to step into the store. From harping about low prices in their ads to experimenting with the media mix, brands are trying their best to beat the blues
The past one month has seen the rupee sinking to new lows against the dollar, industrial growth spluttering and interest rates climbing up menacingly.

While the dollar dominance sent India’s marketers into a tizzy, consumers tread a world of almost anticipatory darkness. The HSBC purchasing managers’ index (PMI) states that India’s manufacturing activity slipped for the first time in August 2013 since the high-decibel 2008 economic crisis as both output and business orders witnessed a significant fall. Add to this the Prime Minister’s Economic Advisory Council’s estimates that the Indian economy is expected to grow by 5.3%, and the scenario becomes bleaker. Meanwhile, consumers are increasingly cutting back on their household shopping (soaps, shampoos, skincare, packaged groceries and food items) to counter rising prices and hence, slowing economic growth.

So, does this mean that the marketer is staring at empty stores? ........................

Apart from digital, it is regional print, regional television and out-of-home (OOH) which are expected to attract a significant portion of the ‘more focussed’ advertising budgets. “Regional television and regional print attract a more focussed audience set; they are also low-cost platforms and, therefore, the return on investment is better,” says Pawan Jailkhani, chief revenue officer at 9X Media. 

Meanwhile, Sanjeev Gupta, managing director of outdoor media agency Global Advertisers, notes that OOH has already started witnessing significant growth as advertisers have increased their budgets for outdoor campaigns by 10-15% this year. “Real estate clients have increased their spends by about 12% while media and FMCG brands have increased their outdoor budgets by 10% and 15% respectively,” he says.  Read more.....


Sunday, September 22, 2013

Global Advertisers gets highest number of Bandra Hoardings

Hoarding in Mumbai - Global Advertisers
Outdoor Advertising in Mumbai - Global Advertisers
Best Outdoor Media Planning in Mumbai - Global Advertisers
OOH Media - Mumbai - Global Advertisers
Rajesh Lifespaces - Outdoor Promotion in Mumbai
Rajesh Lifespaces OOH Advertising in Bandra 

Bandra known as “Queen of the Suburbs" in Mumbai is also most popular amongst advertisers. The new sites of Global Advertisers at Thackrey and ROB flyover get enormous view from all angles, commercial centers and residential buildings. Even for western express highway commuters: these sites can never go unnoticed.

Sanjeev Gupta, MD, Global Advertisers says “Bandra is a heart of outdoor advertising. It is favourite of bollywood, automobile, jwellery, garment and almost every brand wants to advertise in Bandra. Therefore, we have brought widest range of premium hoardings for our clients in this area at most cost-effective price.”
Bandra is a highly coveted location for restaurants, pubs and high-street stores. Therefore, an outdoor campaign of big brands needs to have strong presence in Bandra. As a matter of fact, the cosmopolitan populations of Bandra respond to new format of ads and displays much promptly.

Thursday, September 19, 2013

Cool cab advertising can drive your brand to buyers’ home

Recently, Bengali regional channel, Star Jalsha launched an Outdoor Campaign on decorated yellow ambassador cars of Kolkata to celebrate the wedding of their most talked character “Baha” from daily soap Ishti Kumkum. The team of Ideazfirst executed the campaign.

These cars are decorated on the theme of wedding car which takes the passenger to their destination as usual, but the feeling is different. 

Cool cabs are most popular with daily commuters and readily available at dense markets, office premises, station roads and residential areas. It’s a preferred format of outdoor advertising in metros and Tier II cities. 

Therefore, if you are looking for such innovative cool cab advertising solution for your brand, please feel free to call Amit Gupta on 09820797773 from Global Advertisers for unbeatable packages.

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