Wednesday, October 28, 2015

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, said OOH owners and media agencies we spoke with.
According to OOH agency heads, the increase in ad spends could be attributed to a number of reasons. For example, Nabendu Bhattacharyya, MD of Milestone Brandcom says Q3 has been better because of spending by categories like mobile handsets, m-commerce and e-commerce and media and entertainment. “Previously, we have not seen the m-commerce category spend this strongly. I would say that ad spends have gone up by 20-25 per cent in July-September’15 as compared to the same period last year,” he said.

On similar lines, Sanjeev Gupta, MD at Global Advertisers, welcomed the positivity seen in the market in this quarter, claiming that the market had picked up momentum after a recessionary trend in Q2. He said that ad revenues for OOH would have increased in the range of 70-80 per cent in Q3 as compared to Q2. When asked about which categories have spent the most money, he singled out electronics, real estate, entertainment channels and event companies. “Even among e-commerce companies Amazon has clearly been the biggest spender. Apart from Amazon, there were just 2-3 others that have spent big, but Amazon has spent a lot of money on all mediums,” he said.

Noomi Mehta, Chairman and MD of Selvel also agreed that, overall, ad spends on OOH had increased across India with Mumbai and Delhi seeing a lot of spending and with Bangalore remaining steady. However, he pointed out that the ongoing tussle in Kolkata with the municipal corporation has caused clients to drop investments in outdoor. “We cannot understand what is going on in Kolkata. They (The municipal corporation) say that out of the 400 sites given to us, 250 are illegal. So even clients have lost interest and don’t want to advertise,” he explained.

On the other hand, Rajiv Saxena, MD of Blue Ocean Media, feels that the OOH sector will not grow till the inventory crunch being faced is addressed. “There has hardly been any new media or new inventory introduced for a long time. So long as the industry remains local it will not grow,” he said. Saxena, however, agreed that Q3’15 had been much better than Q3’14 due to government campaigns as well as spending by e-commerce sector even though some sectors like the film industry have not been doing any promotions on OOH for the past 6 months. 

Tuesday, October 27, 2015

How to market your product without spending any cash - Global Advertisers

You have a product/ service you believe in. You have great offers to attract your 

customers and you have even worked out the reason why your product would be 

preferred over those produced by competitors. But you have very little cash to spend on 


How do you take your product to the customer/client?

Well, easy. Go for the innovative barter offer available on Global Advertisers' premium 

hoardings located at all strategic locations in Mumbai. All you have to do is to decide a 

budget, discuss display dates and sites with Global and pay the value of the hoardings 

engaged by giving us your product/service worth the value of the deal. Our hoardings 

have a record of giving delivering value for every advertising rupee. We would be happy 

to explain how we can help you reach your revenue goals through innovative OOH 


No matter what your product, service or budget, you will find us extremely 

accommodating and flexible. Save that cash. Go for barter.

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Call Sanjeev Gupta on 9820082849 or log onto to know more.

Tuesday, October 13, 2015

Global Advertisers goes mammoth with its nationwide D'Decor blinds campaign

The Global home furnishing major, D'Decor has chosen Global Advertisers to execute its Pan-India outdoor campaign for its blinds vertical with the overall positioning ‘D'Decor- As You Like It'. The tag line highlights D'Decor’s important strength - it offers the widest variety in home furnishings in the world.

The ambitious campaign covers Hyderabad, Kolkata, Pune, Lucknow, Nagpur, Nashik, Kanpur, Jalandhar, Bangalore, Jaipur, and Indore, in addition to Mumbai. With over 20 premium sites in Mumbai that reflect the upmarket positioning of the brand and nearly 50 sites pan-India, the outdoor campaign attempts to leverage important junctions in the targeted cities to heighten awareness for the brand in the targeted demographic.

"Global Advertisers and D'Decor go back a long way. We have crafted strategy, planned media and executed campaigns for D'Decor for a while now. This is an ambitious campaign because it attempts to reach out to a Pan-India demographic through careful selection of sites, outdoor media and display sizes. We are in the middle of the campaign and the buzz is very encouraging. We expect it to be even better in the days ahead," said Sanjeev Gupta, MD, Global Advertisers.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes special mention of Global Advertisers’ billboard site in Bandra.