Tuesday, April 29, 2014

Adlabs Imagica associates with Global Advertisers for OOH promotion

Adlabs Imagica - OOH Media - Outdoor Advertising 
Mumbai: 30 April, 2014:

Global Advertisers, pioneer in the hoarding business rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size, panoramic hoardings across Mumbai.

Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters.  Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas such as Bandra, Andheri, Vasai, Dahisar and many more.

Commenting on this, Sanjeev Gupta, MD, Global Advertisers said, “In this scorching heat, most of the Mumbaikar are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for the Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

JOGESHWARI 40X40 (2).Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides & attractions for the young and the old, including the five new kiddie rides this summer.

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Nashta for the dimaag

 Kellogg's cornflakes ties up with Meru Cabs to dish out a breakfast on the move to surprise passengers on the move 

28 May 2014, Mumbai: Are you among those who do not feel like eating when you are about to leave home in the morning but feel the pangs 30 minutes after you step out. Well, Kellogs has a solution for you. Have Kellogg's healthy "Anaaj ka Nashta" in a box in your car as you commute to work everyday.

Save on time, eat exactly when you are hungry and eat healthy. Kellogg's breakfast was served in 100 Meru cabs in each of the four metropolitan cities of India. The idea, says an article published in Outdoor Asia, was to capture people who tend to skip their breakfast due to lack of time and engage them over a healthy breakfast in the cab.

The breakfast kit included a Kellogg’s Muesli breakfast pack, a spill proof deep bowl, a 100ml milk carton, sugar, spoon and a tissue. Chauffeurs used hand sanitizers before handing the kit over to the customer. The hundred cars that have been chosen are not known to the customer beforehand, which introduces a "happy surprise" element to the campaign.

"Solutions that fit into the fast paced life that we lead today are always welcome. Kellogg's campaign has managed to make a connect because it is simple, well-thought and engages the target customer in a way that is extremely friendly. When the commute is over an hour long, it is easy for the chauffer to open up a quality conversation. Great concept, great planning, excellent execution," said Sanjeev Gupta, MD, Global Advertisers, an outdoor media giant based in Mumbai.

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Thursday, April 24, 2014

Mumbai’s EsselWorld launched AD campaign for a new ride with Global Advertisers

Mumbai: 22 April, 2014: Being an aggressive outdoor advertiser, EsselWorld takes big hoardings to launch their new adventure property ‘Shot n Drop’. Adding zing to this ride in summer season, India’s premier outdoor agency-Global Advertisers designed the OOH promotional plan in Mumbai to fetch new customers and localities. “We have been associated with EsselWorld from last many years now, we understand their need and target group. Our approach has always been unique for them while promoting their festive offers, new ride or events. For this campaign, we have displayed large vertical hoardings with good illumination at prominent areas of Mumbai” says,  Sanjeev Gupta, Global Advertisers. Shot n Drop is developed by HUSS Park Attractions, comprising 24-seater thrilling shot and fall movements of the gondola, this ride is an addition to more than 70 plus attractions offered by the park.

The ride is being extensively promoted through an integrated marketing and communication strategy comprising of AD campaigns in print, out of home and radio channels. Interactive events and on ground activations have been initiated to widely promote and engage the consumers. It is further supported by various online campaigns and contest on social media platform and digital marketing. 

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Wednesday, April 23, 2014

Smile Foundation's Fashion Show

Mamtamai Shri Radhe Guru Maa Charitable Trust has reiterated its support to the girl child by arranging free hoardings from Global Advertisers at prominent locations in Mumbai to advertise Smile Foundation's Fashion Show at ITC Hotel, Parel, Mumbai on April 19, 2014.

Celebrities who attended the event include Sangram Singh, Sushmita Sen, Shama Sikander Reyhna Malhotra, Tanuj Virwani, Aditya Seal, VJ Ramona, Amrita Rao, Payal Rohatgi and Tiger Shroff.

The proceeds from the fashion show are to be used to fund initiatives of Smile Foundation, which works for the betterment of the girl child. Smile Foundation is a national level development organisation directly benefiting over 300,000 children and their families every year, through 158 welfare projects on education, healthcare, livelihood and women empowerment, in more than 700 remote villages and slums across 25 states of India.

Radhe Guru Maa is a guru in the Sanatan Hindu tradition who emphasizes on the route of bhakti as explained in the dharma shastras of the Hindu religion. "Guru Maa has been supporting various social upliftment initiatives for the last 17 years and we are happy to be part of Smile Foundations latest event. The health of our society depends on how we treat the girl child. A lot needs to be done. We are happy to do what we can but certainly not satisfied. It is a long way ahead. With Guru Maa's blessings and guidance we are sure that we can do more," said Sanjeev Gupta of the Mamtamai Shri Radhe Guru Maa Charitable Trust and MD of Global Advertisers.


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Tuesday, April 22, 2014

After Congress and BJP, AAP enters 'outdoor' fray

MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and dharnas to gain popularity, has finally taken refuge in mainstream advertising, albeit out-of-home (OOH).

Indeed, the Aam Aadmi Party (AAP) and its most public face, Arvind Kejriwal, are the latest to find their way to a string of hoardings plastered across Mumbai in the lead-up to voting day on 24 April.

In the hoardings, Kejriwal is seen asking Mumbaikars for votes, alongside slogans in Hindi which read: “Jitne Sitam Karna Hai Kar Lo, Lekin Desh ko Badal kar Rahenge”, “Is baar Imaandaar” et al.

 According to Global Advertisers, which has the mandate for the main political parties, while BJP and Congress are utilizing 17 to 20 per cent and 25 to 27 per cent of the total outdoor hoardings, respectively, AAP is utilizing only 7 to 8 per cent.

In terms of monies spent, “If Congress is spending around Rs 50 crore and BJP about Rs 20 crore on outdoor, AAP, which does not have as much money as BJP and Congress, should be spending much less than Rs 3 to 5 crore. However, it is important to note here that unlike Congress and BJP that are creating a very strong presence through TV and print advertising, AAP’s advertising backbone comprises just outdoor and word-of-mouth,” informs Global Advertisers managing director Sanjeev Gupta.

 For AAP, the outdoor agency is currently focusing on Mumbai’s high-visibility regions such as Worli, Andheri, Dadar and Thane. Despite having been approached at the nth hour, the agency’s media planning and buying teams have selected some of the best sites for the party.

In this election year, Indian advertising is expected to witness an overall boost of around Rs 1,000 crore from political advertising, with outdoor advertising expected to see a 10 per cent rise within that. “We at Global expect to witness as much as a 30 per cent rise in our revenues just from political advertising,” says Gupta.

While TV and print exude national presence, outdoor is very important for parties to reach out to masses who stay in the country’s hinterland. “And since the 2014 elections are being considered to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend on advertising, especially outdoor, since their vote bank lies within these tier 2, 3, 4 markets,” Gupta points out.

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Saturday, April 19, 2014

Essel World/Water Kingdom - Billboards

Essel World/Water Kingdom - Billboards
Essel World - India's Largest Amusement Park
Essel World - Outdoor Promotion in Mumbai
Billboard in Mumbai - Water Kingdom
Essel World Mumbai
Hoarding in Mumbai - Essel World
 Tallest tower ride in India at EsselWorld
Best Media Planning for Essel World
Roller Coaster ride at Essel World - Mumbai
Outdoor Ads - Essel World
Awesome Roller Coaster Ride - Essel World

Friday, April 18, 2014

How does the election season benefit a business such as yours?



Outdoor media is the most important channel of communication for political campaigns, which mainly rely on political marches, rallies, morchas, dharnas, and door-to-door campaigns to get the message across. All forms of political campaigning happen outdoors. Moreover, 2014 is particularly special because the campaigns are managed with unprecedented professionalism and there is a marked corporate flavour in the way the campaigns are being conceptualized, planned and executed. 

These factors are translating into good business. Our media properties played a prominent part in campaigns of BJP, Shiv Sena, Nationalist Congress Party, Congress and Aam Aadmi Party. 

What are some of the requirements from clients?
All requirements from clients ultimately seek to accomplish one task - scoring with the voters. They want advertising to be visible to voters. They want the media to work its magic at the right time. Typically, an election campaign follows four stages: 
1) introduction 
2) Meeting the voters 
3) Information about candidate/party USP and 
4) Getting voters to choose the candidate on the big day. 
At every stage, we offer our clients outdoor sites/ hoardings and other media to help them achieve their goals. We hand-hold the client through the campaign, at every step from concept, to campaign. From printing to mounting of flex, and ultimately to providing post-campaign feedback.   

What kind of strategies are required to stand out among hundreds of other outdoor campaigns? 

 Our strategy has been to coordinate very closely with clients, offer competitive rates, select media carefully and dish up the right media mix. Above all, we have been on our feet for 11 hours for the last three months to accommodate changes in plan, content and sites. 

That said, the secrets of standing out in a crowded marketplace are not really new. 
Be clear about what you set out to achieve. Be better at service, and with the quality of billboards and other media. Be different from everyone in the way you frame your message, offer tailor made solutions that work within the budget and out innovate the competition.

What are some of the new types of outdoor advertising seen this election season?
More mobile vans with mounted hoardings are being used in this campaign than ever before. Parties used concepts like chai pe charcha and e-chaupal and successfully harnessed cutting edge technology and offered it to voters in different parts of the country, which created quite a buzz. Even with traditional outdoor advertising the complimentary role of online and mobile media has increased several fold. These changes hint at the shape of things to come. 
This time, there special creative content was designed for specific locations for better impact. There were cut-outs, LED, back-lit, 3-D and digital displays. The power of outdoor advertising was displayed like never before in this election. We could deliver thanks to our super competent media team, planners and mounters. You can see that the approach has worked from the unusually high voter turnout  this time.  

In monetary terms, what is the kind of boost that your business gets in election season? 
All things remaining same, this election season, we expect business to grow by 50 per cent compared to the same period in a non-election year. This is, of course, a rough estimate. 

On an average, how much do political parties spend on outdoor advertising?
I cannot discuss figures without explicit permission of a client but if you know the campaign expenses that are made public, you can safely conclude that outdoors gets anywhere between 40 to 50 per cent of the total outlay in a political campaign.

A question you did not ask: 
How does outdoor score over other media when it comes to election campaigns? 
People who step out regularly either to commute, shop, visit friends or places of worship are more likely to step out to vote on the big day too. It therefore makes more sense to invest in outdoor advertising than any other medium because the target demographic (voters) and the medium (billboards and other outdoor media) and the desired outcome (influencing voter behavior in favour of a particular candidate/party on the day of voting) are 1) in the same geographical area, 2) are likely to be the same people (people who are outdoors on other days are also likely to vote on election day), and 3) the campaign, message, brand positioning can be tailored to address the specific demographic in that particular area.
Traditional election campaigns focused on communicating achievements. This has changed as this time the efforts were on convincing voters and not merely communicating. Outdoor advertising has taken up this new challenge and done an excellent job of it.
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Thursday, April 17, 2014

Global Advertisers executes movie campaign of 'Dekh Tamasha Dekh '

Dekh Tamasha Dekh - OOH Campaign

Director Feroz Abbas Khan's socio - political satire 'Dekh Tamasha Dekh', showcases the apathy among the workers towards a charged-up political atmosphere in the country and schedule to release on 18th April, 2014. The film has been promoted across Mumbai through an outdoor agency- Global Advertisers. The agency has deployed hoardings and bus shelters for the promotion

Dekh Tamasha Dekh Movie Promotion

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. 

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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