Tuesday, May 27, 2014

OOH industry buoyant after landmark NDA win

Following the BJP-led NDA’s sweeping win at the Lok Sabha Elections, there is a sense of optimism among India Inc. The general opinion is that this feeling of well-being will lead to further investment by brands and a loosening of purse strings, which will also help the advertising industry, including the outdoor segment.

A government change, pointed out some agency heads we spoke to, usually increases confidence. For example, Sunder Hemrajani, MD, Times Innovative Media gave the example of 2009 when the UPA did much better than expected. “We saw an increase in positive sentiment even back then. It is the same this time; I am seeing a lot of positive sentiment. April and May have been very tight for all media but I feel that things will be even better this time than 2009,” he said.

Though sentiment from India Inc. has been leaning towards a Modi-led government with its promise of development and progress, the new prime minister’s recent statements and energetic first few days since securing victory have also helped. “He (Narendra Modi) seems to be continuing with the same motto that he used in Gujarat. Since advertising is perception driven, we could see an increased spending this year,” said Rajiv Saxena, MD, Blue Ocean Media.

On being asked whether there were any specific changes that were expected for the OOH sector, Saxena opined that spending from real estate and telecom, two sectors which had reduced spending last year, might increase.
The election year saw a windfall for most OOH agencies, who normally expect a slow start to any year with business usually picking during the festive seasons. For example, even after the results were declared, BJP launched a massive outdoor campaign thanking voters for their support.

The Mumbai leg of the campaign was handled by Bright Outdoor Media and Yogesh Lakhani, CMD of Bright Outdoor Media informed us that it comprised of some 135 hoardings across Mumbai. Given the general sense of optimism in the market, he mentioned that business could improve by as much as 10 per cent. “In any business there is always a positive and negative cycle. For the last few years we have had a negative cycle, so things definitely have to change now,” he said.

Another way of looking at the massive OOH campaigns run during the elections by political parties is that it showed the strength of OOH advertising in creating recall and spreading awareness, opines Sanjeev Gupta, MD, Global Advertisers. He expects more and more brands to spend on OOH advertising. When asked for his expectations, Gupta said that June-July will see a lot of advertising from FMCG brands, tourism, real-estate, e-commerce, automobile and education sectors also.

The OOH sector has had a good start to the year and with the positive sentiment in the market, it is no surprise that most OOH agencies are expecting a boost in ad spends by brands in the coming months. What remains to be seen is whether this will continue past 2014 and how do OOH players make use of this perceived change in the business cycle to create a more robust outdoor advertising ecosystem, which is even more attractive to advertisers.

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Sunday, May 25, 2014

Global Advertisers wins 'Customer Engagement Award'

Advertisers, pioneer in the outdoor industry has been bestowed with Customer
Engagement Award for "Excellence in Out-of-Home Effectiveness" during the sparkling function of 2nd Asian Customer Engagement Forum & Awards at ITC Grand Central Hotel, Mumbai .

The award aims to honor the best practices of all the sectors including countries such as India, Sri lanka and GCC countries. "It?s a moment of great pride for us. We are thankful to the jury members who recognized our efforts in bringing innovative solution for the Indian Outdoor Advertising industry said, Sanjeev Gupta, Managing Director, Global Advertisers on winning the award.

The Customer Engagement Team shortlisted the Global Advertisers on executing industry?s first - corridor branding campaigns and creating the Asia's biggest hoarding i.e. 140 x 120 at Bandra. 

Adding to this, Global?s much flexible approach, Client servicing records, 24 x 7 monitoring, adaptability for last minute changes, easy payment agreement, and excellent mix-media plans and after sales services, convinced the jury members of the award. With its two decades of experience, Global understands how to serve the clients in best way by giving excellent services to clients and ensuring great returns for their brand within their budget.
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Thursday, May 22, 2014

Rajinikanth- starrer Kochadaiiyaan engages Global Advertisers for outdoor campaign

BANDRA 120X40 1 300x155 Rajinikanth starrer Kochadaiiyaan engages Global Advertisers for outdoor campaign Mumbai: ​​ ​ Rajinikanth-starrer Kochadaiiyaan, which is touted to be India’s first motion capture photo-realistic 3D animated film, has engaged Global Advertisers for its outdoor promotion in Mumbai. Much aware of the strength and benefits of outdoor advertising, the movie has tapped interest of kids, youths and families across Mumbai via extensive outdoor campaign. The agency has deployed high impacting, clutter free, target oriented hoardings at tactical positions including premium locations such as Bandra, Santacruz, Andheri, Sion & Juhu.
​ ​Larger than life hoarding at Bandra which measures 120 x 40 has already caught thousands of eyes and created high buzz in the city.

Says Sanjeev Gupta, MD, Global Advertisers, “Today, Indian audiences are interested in high quality animated content. However, Indian animation films did not live up to the expectations set by their Hollywood counterparts. But with Rajinikanth-starrer Kochadaiiyaan expectation of discerning Indian viewer is once again rising. We have rolled out the outdoor campaign keeping the interest of target audience on huge billboards in Mumbai.”

He further adds, “The animation industry in India is still very nascent and undefined. This is in sharp contrast with our regional film industries and Bollywood, which have larger than life movie promotion plans before release wherein outdoor promotion plays crucial role in the success of box-office collection .”
For the record, Kochadaiiyaan is co-produced by Eros International and Media One Global entertainment.  The movie marks the directorial debut of Soundarya R Ashwin and is expected to release in 12 different languages. The film is set to release on 23 May, 2014.

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Wednesday, May 21, 2014

Inner-wear brands rolls out OOH campaign with Global Advertisers

Gone were the days when you see an undergarment ad only on TV and print media. Today, with increasing style statement and fashion trends, many national and international brands have introduced their inner-wear products in the Indian market. Lux ONN, the premium undergarment brand recognised the benefit of outdoor advertising, engages premier outdoor agency-Global Advertisers for the brand awareness campaign third year in a row. The agency conceptualized, identified the key areas and judiciously selected the media-mix for the campaign of Lux ONN.

Commenting on this campaign, Sanjeev Gupta, Global Advertisers, said “The long association is a testimony of our team efforts in executing the outdoor campaign which not only gives ensured returns on the investment but maximizes brand’s visibility in manifolds. In 2011, Lux ONN was our first client of this sector, they never advertised on outdoor before, so convincing them for an outdoor campaign was our initial challenge, but now they understand the strength of this medium in reaching out to their customers. Today, they are assigning budget for the outdoor campaign from their annual budget for the marketing and promotion. With the support of our research and media planning team, today we have Amul, Jockey, Dollar, Rupa as our clients for many years.”

Cost-effective outdoor campaign, catering to the large group of people and the presence of the Bollywood superstar Shahrukh Khan on the larger than life displays catalyzed the success of this campaign. The team at Global selected big size hoardings; vibrantly lit with uncluttered view have successfully attracted the interest of the potential customers in Mumbai.

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Wednesday, May 14, 2014

Place your billboard where consumer has time to absorb your message - Sanjeev Gupta

Outdoor Industry expert, Sanjeev Gupta, MD-Global Advertisers, believes that a brand advertising on outdoor platform must be clear about the presence of its target consumer at the locations. The location must be such that the consumer has time to connect with the brand, absorb the message and hopefully that generates interest leading to action.

As consumers have tended to spend more and more time out of their homes in urban cities, thanks to the development of malls, multiplexes, and amusement parks and so on, outdoor media options have also evolved tremendously. Outdoor has become an important media option for any brand message. More brands than ever before are using this medium to effectively connect with their target audience at these places.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Dead time during commuting is an opportunity for OOH


By: Sanjeev Gupta
MD, Global Advertisers
Date:May 13, 2014
The discerning Indian consumers are in the era of fast moving lifeline, from hi-speed internet to speedy metro trains, they are moving faster than ever. To maintain the pace with consumers, out-of-home industry makes effort to open up new opportunities for brands to engage with consumers on the move.

The proliferation of smartphones is also a boon for the out-of-home sector by allowing people to interact with outdoor display immediately, from visiting a website listed on a billboard of a train platform, to scanning a QR code at the bus stop.

As such, the outdoor advertising in transport hubs is on the up as brands take advantage of the 'dead' time people face while waiting for a train or to catch a plane, or while they are sitting in traffic. So there is an opportunity for advertisers to help kill that dead time.

Outdoor advertising sector becomes gradually digitised, it seems the options open to advertisers are limitless. It’s an exciting media channel to be part of right now, as the industry keeps growing because advertisers are recognising out-of-home’s potential.
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Tuesday, May 6, 2014

EKTA World launches Orange Fiesta with surprizes!


Celebrating its 27th Anniversary, renowned developer EKTA World recently launched its month long ‘The Orange Fiesta’ with goodies like series of discounts and value adds ranging from electronics and consumer durables, for buyers from April 25, 2014 onwards.

Home seekers can avail discounts of ranging from Rs. 4.69 lakhs to 22.85 lakhs on residential projects like EKTA Tripolis in Goregoan, EKTA Oculus in Chembur, EKTA Parksville in Virar, EKTA California in Pune and EKTA Greenville in Nashik.

Apart from savings on EKTA properties, “The Orange Fiesta” will offer prizes like I-pads, mobile phones and more goodies on Spin the Fiesta Wheel and various spot contests at all EKTA World sites. Apart from this, Air-Conditioners are also on offer for customers.

Leveraging OOH, the real estate giant has come up with an outdoor campaign in Mumbai. The campaign has jointly been executed by Bright Outdoor and Global Advertisers.

Likewise, Global Advertisers has used large size hoardings at strategic locations with uncluttered view and vibrant artwork which successfully grabbed the attention of target audience.

Sanjeev Gupta, MD, Global Advertisers, said, "At Global, we make sure that our client gets the best visibility from the campaign. Our team selected the hoardings located in the target area of Ekta World, they are illuminated, clutter free and the size of hoarding impress the viewer."

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Monday, May 5, 2014

Outdoor advertising brings viewers close to TV sets- Global Advertisers

India’s premier outdoor agency, Global Advertisers witnesses the grand promotion of IPL 7 on huge outdoor displays in Mumbai. Executed by Storyboard Brandcom, the campaign is built around the tagline, 'Come on Bulaava Aaya Hai'. With an objective to create visibility and drive viewership for the Indian Premier League, Sony Max and Sony Six have initiated an OOH campaign spread across 97 cities. Playing the role of supportive medium to the entire promotional plan, theses billboards are snazzy and light up at night with bright cut outs of bugles, calling out to passersby to catch the cricket frenzy on Sony Six and Sony Max, along with the match dates and timings. 

Being the admirer of innovation and new ideas, Global Advertisers noticed that the campaign features two unique innovations created especially for Mumbai at prominent locations such as Juhu and Mahim Causeway.The Juhu creative features a hoisted collar with the tagline and bugles and the second innovation at Mahim Causeway is a combination of a rotating disc featuring the captains of the eight IPL teams and billboards featuring the tagline and official broadcasters, along with the match dates. The conspicuous 10X24 feet innovation attracts the attention of the target group that drives by.

We at Global Advertisers congratulates team of Storyboard Brandcomm on successfully executing the IPL 7 outdoor campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. 

Call Now Mr. Amit Gupta - 9820 797 773 Or Email - amit@globaladvertisers.in

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Global Advertisers expands its reach with two new sites at emerging commercial hub Virar

With office premises shifting from south Mumbai to the city's western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, National companies and SME business players. 

Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

Seeing these lucrative prospects, India’s smartest outdoor agency, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.

“We have always brought new advertising avenues for our clients, suiting to their product and budget. Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday.” said, Sanjeev Gupta, Global Advertisers.

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