Sunday, January 31, 2016

Global Advertisers promotes Charagh Din's outdoor campaign for 5th consecutive year

1, Feb, 2016, Mumbai: Charagh Din (CD), one of the top textile brands in India, has rolled out an exclusive outdoor campaign across Mumbai. CD has engaged Global Advertisers for the 5th consecutive time to promote the brand in the city.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “Our long term partnership with CD is a result of our excellent services and products. We have always offered them the best deals - customized for their needs - even when market situations were quite adverse. Our hoardings, bus shelters, transit vehicles, POPs all have been deployed in making CD campaigns successful since the last 5 years. Our partnership is a great example of how to earn and continue with a good customer. We wish to be associated with CD for their promotional activities in the future as well.”

The campaign has been executed on large-sized billboards across Mumbai. 

Thursday, January 28, 2016

"Bhojpuri Dabang" Celebrity Cricket League Partners with Global Advertisers: Guts Glamour Glory Reloaded

Mumbai, Jan 25 - Celebrity Cricket League is played between eight teams. The teams are made of film actors from Bollywood and the Tamil, Telugu, Kannada, Malayalam, Bhojpuri, Bengali and Punjabi movie industries. It brings together over 200 film celebrities from all over the country to entertain their fans and audiences.

Global Advertisers, one of India’s pioneering outdoor advertising agencies, has joined hands with Manoj Tiwari, the owner and captain of ‘Bhojhpuri Dabang’, to handle the outdoor promotion of the team, during the upcoming season of the Celebrity Cricket League (CCL).

The agency has displayed large billboards across Mumbai at prominent locations to promote the team. CCL is one of the most awaited events of the year, the sixth edition of the league will begin from January 23, 2016.

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers, “Our association with the team and CCL has great potential. The team has a good line-up of batsmen and bowlers from the Bhojpuri film industry. I am excited to watch Ravi Kishan and Nirahua play the game. Over the years, CCL has become a very popular tourney amongst the masses and it’s a great platform to reach out to a large set of live audience, all at once.”

Friday, January 22, 2016

Global Advertisers brews ‘Kadak’ outdoor campaign for Society Masala Tea.

Society Tea has engaged Global Advertisers for the outdoor publicity of their premium product- Society Masala Chai. The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours."

R city mall assigned “End of Season Sale” OOH campaign to Global Advertisers

As the New Year begins, one could see various sale promotions on the channels, and thus a Brand needs creative outlook to stand out from the clutter of advertisements. To achieve the same goal, R City Mall engaged outdoor agency Global Advertisers to make their campaign stand differently this season.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, “we were very clear from the beginning that the outdoor campaign should not only touch people but persuade them to visit R City Mall. Therefore, with the right combination of creative and media tool, we were able to increase the footfall in the mall. Trendy and eye catchy designs on large billboards turned out quiet effective in placing the brand in the market.”

R City mall is a flagship property of Runwal builders.

Wednesday, January 20, 2016

Pride Hotel flags off outdoor campaign with Global Advertisers

20 Jan, 2016, Mumbai: Widespread hoardings across Mumbai are announcing the launch of “Pride Plaza”, a new launch from the luxury hotel chain -  Pride - in New Delhi. The mandate for the outdoor campaign has been given to India’s premiere out-of-home agency, Global Advertisers. The agency is using strategic locations and multi-sized billboards to create an integrated mix for the outdoor campaign.

Sanjeev Gupta, Managing Director, Global Advertisers said, “Our intent is to reach out to the target audience of our client in Mumbai. We have offered them the best of our hoardings with excellent reach, during peak and rush hours. Our media and research team have designed this campaign with great insights to deliver the best results in the most cost effective way.”

Monday, January 18, 2016

Global Advertisers executes campaign for “Baba Ramdev”

Global Advertisers executes campaign for India’s fastest growing brand “Baba Ramdev

Global Advertisers has bagged the mandate to promote and create awareness for Baba Ramdev’s Yoga Shivir - to be held in Mumbai

“This is for the first time that we have associated with the Indian yoga guru – Baba Ramdev. Since the campaign is targeted at the mass, we are promoting the event at specific locations across markets within the eastern and western region which attract a lot of crowd. We are expecting to yield the best results by deploying hoardings of different sizes and visibility,” Said, Sanjeev Gupta,MD, Global Advertisers

The meditation and yoga camp will begin from January 17 and will be held at the MMRDA ground in Bandra 5am onwards.  This camp is open for all and will be free of cost for all attendees.

Friday, January 15, 2016

Global campaign for Pride Hotels dazzles Mumbai

OOH giant sets campaign to promote Pride Plaza to the HNI Mumbaikar across locations.
Global Advertisers is promoting Pride Hotels brand new property Pride Plaza situated at Aerocity in New Delhi. Globals has engaged over four dozen premium hoarding and gantry sites across the Mumbai Metropolitan Region for the purpose for the ongoing campaign, which is in its first phase. 
Pride Group positions itself as an eminently successful chain with fully owned Five Star Luxury Hotels making their mark in Ahmedabad, Nagpur, Chennai, Kolkata, Bangalore, Delhi – Aerocity (upcoming), Pune, Dharamshala, Kanha, The group has also acquired a few more properties in Goa, Jaipur, and there is also the Pride Tiger Woods Resort in Kanha.

Global campaign for Pride Hotels dazzles Mumbai

The outdoor sites spanning from South Mumbai to Central suburbs of Mulund are making quite a splash in the market. "The buzz is noticeable.," admits, Sanjeev Gupta, Managing Director of Global Advertisers. "Pride Hotels is a premium brand that sells five-star luxury in style. Our selection of sites, phasing of the campaign and the execution had to do justice to this positioning. My team has put in long hours to make this happen, and we are happy that the client is satisfied with the results so far. We expect it to get even better in the days ahead.” he says.
Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Globals creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
Global Advertisers, a leader in outdoor, print, TV, and radio advertising, also offers premium graphic design and public realtions support services.
Log onto to know more about Globals campaigns for hospitality brands.

Sunday, January 3, 2016

Godrej flagship housing project makes Mumbai sit up with Global Advertisers

Godrej Properties has announced its prestigious THE TREES project in Vikhroli, and they have roped in
OOH giant Global Advertisers to do the job. With selected sites in Vikroli, JVLR, Sion and Tagore Nagar announcing the integrated township project, the on-going project is creating sustained interest in these areas.

"Going by the reports we have received so far from the market and even the feedback from the clients, all the hours spent in studying the client brief, planning the media mix and the carefully orchestrated execution have paid off," said Sanjeev Gupta, MD, Global Advertisers.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.


A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes special mention of Global Advertisers’ billboard site in Bandra.