Sunday, December 30, 2012

New Year bashes gear up on OOH media

Despite the strong rumors of world coming to an end on 21 December, 2012, event organizers did not stop planning New Year party, pan India.Well nothing has happened. Therefore, to create buzz in the town for New Year party, event companies deployed large size hoardings across Mumbai. Bright creatives, bollywood stars, DJ music all relevant information have been put up on displays to increase the sale of passes.

Sanjeev Gupta, Managing Director, Global Advertisers says “We have been approached by several event companies for the promotion of their new year party. We have executed an extensive OOH campaign for Essel world which has effectively increased their sales. Besides this, we have also received bookings from hotels, resorts, theme parks and lounges for their new year party celebration.”  

The campaign for the New Year party has been largely executed on hoardings and bus media. The media plan provided by the team of Global. 

Advertisers includes college areas, sites near shopping malls and popular traffic junctions. 


 
 
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Sunday, December 23, 2012

Billboards gained momentum in 2012

Large size canvases, colourful illumination, strategic location, dynamic and   zbold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding, 
communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most–Effective’ OOH media.

In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.

Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.  
 

Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”

Wednesday, December 19, 2012

Prime Hoardings in Mumbai - Global Advertisers

Dabangg 2 - Hoarding in Sion



Dabangg 2 - Hoarding in Sion - Mumbai
Ryan International School - OOH Promotion at Juhu
Ryan International School - Hoarding at Juhu 
Sinhal Classes - Outdoor Promotion at Marine Drive
Sinhal Classes -  Outdoor Advertising in  Mumbai
Wadhwa Group new project The Capital
Wadhwa Group - Hoarding at Andheri 
Rosa Bella - Thane
Rosa Bella Builder - Thane - Outdoor Promotion
Soham Tropical Lagoon in Thane
Soham Tropical Lagoon  - Thane - Mumbai

Monday, December 10, 2012

Hoardings in Mumbai - Global Advertisers

Volkswagen india - Can't get bigger than this - Hoarding in Bandra

Azva world gold council - Outdoor Promotion in Mumbai

Anita Dongre Indian Fashion Designer - OOH Promotion  

Soham Builders - Hoarding in Mumbai - (Thane)

Esselworld Water Kingdom - Outdoor Advertising in Thane
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Sunday, December 9, 2012

“Political OOH spends dwarf large corporate campaigns”




                                                                                                                                     
Outdoor landscape in India often witnesses sites of political promotions which revolve around birthday wishes, welcome notes for national leaders, festival greetings and of course displays during elections. It’s a general belief that all such hoardings – around areas such as railway station, markets and bus stands – are force fitted. But that’s not always the case.

Political outdoor initiatives do look out for agencies; they do follow a systematic approach for its execution. For instance, Outdoor Advertising Professionals (OAP) worked on the outdoor media planning with another agency for one of the leading national parties in the last Lok Sabha elections.

Abhijeet Sengupta, Chief Executive Officer, OAP pointed out an interesting fact, “You will be surprised by the amount being spent on each of the campaigns. At least on the outdoor front, it will dwarf many large corporate campaigns. But unfortunately lot of the monies being spent doesn’t translate into effective outdoor campaign and there are various reasons to that which I do not intend getting into.”

If political advertisements used in USA have to be compared with the ones of India – they are poles apart. Americans are used to metaphors and various figures of speech. They expect campaigns to challenge their intellect. Most of the American political campaigns are attack advertisements. That’s why they are humorous and often below the belt. The biggest difference is that such American campaigns are not regulated by any regulatory body, nor do they have any rules and guidelines like in India.

Rising demand
From local election to national level poll, political parties and their leaders are increasingly using the outdoor media. This is mainly because it turns out to be a cost-effective medium of spreading awareness.

 Sanjeev Gupta, Managing Director, Global Advertisers said, “We have witnessed increasing demand of hoardings in last few years from national and local political parties and their leaders. However, these are small duration campaigns. Now political parties and leaders are exploring new ways of connecting with their followers and becoming more professional in reaching out to their voters.”
There lies a huge business opportunity in political advertising for OOH players. It is a sector that needs to be unlocked with simplicity and smart planning.

Problem areas
Creatives of political advertising in India have often been subjected to mockery. The design and graphics element of their artwork needs to be improvised. They should also focus on quality of pictures, colour scheme and text size.

Commenting on this, Atul Shrivastava, Chief Operating Officer, Laqshya Media elaborated, “Good political advertising is possible, only if it is planned in a consistent manner. Content and creativity can be unlimited if there is a plan to promote a political party and its agenda. Unfortunately, it is thought of and actioned when elections are announced. In the situation, only possible creative is to show the photo of the party’s candidate with local appeal. We may call it shabby, but it is not by default; it is by design.”

“If one party’s advertisement is displayed under the corporation controlled by some other party, the concessionaire gets soft notice to remove. If one doesn’t react, action could be very damaging to one’s business interest. The leaders are not very committed on payment schedule. The choice of locations is so remote and interior that at times we don’t get any legal media unit there,” added Shrivastava.

Outdoor landscape in India often witnesses sites of political promotions which revolve around birthday wishes, welcome notes for national leaders, festival greetings and of course displays during elections. It’s a general belief that all such hoardings – around areas such as railway station, markets and bus stands – are force fitted. But that’s not always the case.

Political outdoor initiatives do look out for agencies; they do follow a systematic approach for its execution. For instance, Outdoor Advertising Professionals (OAP) worked on the outdoor media planning with another agency for one of the leading national parties in the last Lok Sabha elections.



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Monday, December 3, 2012

Global Advertisers expands its reach in Thane

Mumbai:  Amongst the fastest growing satellite towns in India, Mumbai’s extension -Thane has shown promising growth pattern this year.With more than a million population, growing offices and residential buildings Thane is the most prefered market for marketers.Interestingly, the spending power of discerning customers of Thane has also increased significantly.
Thane - Ghodbunder Rd
No wonder! every brand is trying to tap the market here. Therefore, Global Advertisers- India’s premier out-of-home agency has acquired strategic hoarding site in Thane to give a unique opportunity to brand promoters. Global’s new hoarding of super size 120×40 is located at Ghodbunder Road giving an advertiser, larger than life image for their brand.

Sanjeev Gupta, MD, Global Advertisers says that “the hoarding is extremely powerful in nature; thousands of commuter are looking at the billboard day and night. So we believe, sectors like Banks, Automobile and Real-estate would get highest benefit from this site.”

 


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