Saturday, August 24, 2013

Lions Club assigned image building duty to advertising expert Sanjeev Gupta

Mumbai:  24th August, 2013: Sanjeev Gupta, managing director of Global Advertisers, India’s leading outdoor media Solutions Company, has been given image building project of Lions Club, Vile Parle (E), Mumbai. Mr Gupta's commitment to innovation, service and strategic media planning has helped many clients foster lasting communication between consumers and brands. “Creating a positive brand image in the market requires expertise and ideas, therefore, I believe in Sanjeev and his ways of working. Now onwards, he will be addressed as Director-Public Relation.” said, Anil Garg, President, Lions Club, Vile Parle (E), Mumbai.
Mr Gupta brings to the table 17 years in the OOH marketing and advertising industry as an entrepreneur and innovator. “I am excited for this new role, its challenging, and I am confident to make a difference in the brand perception of Lions Club (Vile Parle East), said, Sanjeev Gupta, MD, Global Advertisers.

Thursday, August 22, 2013

Rs 300 cr election bonanza expected for outdoor industry

In 2010, Global Advertisers erected a giant-sized billboard at Marine Drive for US President Barack Obama during his visit to Mumbai, which grabbed eyeballs. In recent times, Narendra Modi has managed to cause quite a stir with his hoardings declaring ‘I am a Hindu Nationalist’ spread all over Mumbai.
Welcome to the world of political campaigns using the outdoor media. The coming weeks will only see this trend gaining momentum as the country gears up for the 16th Lok Sabha Elections in 2014.

A lot is at stake and political parties across the board are sparing no expenses when it comes to advertising on different media. According to industry experts, on an average a national party spends approximately Rs 50 crore per year, while every fifth year this figure burgeons to around Rs 300-350 crore. 

“Though the spends should be in line with the Election Commission’s mandate, estimates indicate much higher volumes as per statements given in the press by some senior leaders,” said Rajiv Saxena, Managing Director, Blue Ocean.

According to Sanjeev Gupta, Managing Director, Global Advertisers, at least 500 political hoardings fill the skyline on any given day in Mumbai and surrounding areas. If numbers are to be believed, 67,428 hoardings were removed by the Brihanmumbai Municipal Corporation last year, 71 per cent of which had been put up by various political parties.

“Over the years, political advertising on outdoor has become really visible. Earlier, it used to be someone in the family of the decision maker who used to run the business, but now formal pitches are called for. Family still plays a role in the decision making though. Parties and political well wishers are using the medium as an announcement mode to the targeted few but important decision makers,” observed Mandeep Malhotra, Head and President, DDB MudraMax.

How organised are national parties when it comes to outdoor advertising?
“With the Election Commission getting more organised and regulated, political advertising has been evolving big time, from party advertising to individual advertising, including PR activities. And for last few years, the Congress party and other key parties have been hiring professional services of advertising agencies,” pointed out Saxena.

In a latest development, to keep a track of hoardings put up to highlight the UPA Government’s achievements, the Ministry of Information & Broadcasting has decided to use a GPS-based system in the second phase of its Bharat Nirman campaign. According to various media reports, the Department of Audio Visual Publicity is shortlisting firms that can provide state-of-the-art technology to set up the GPS-based system for outdoor publicity. This is the first time that a comprehensive mechanism is being set up to monitor and assess all high profile campaigns for the first time, media reports stated.
This has been done given the difficulty in ascertaining whether hoardings put up had been positioned at the assigned places. With the installation of GPS-enabled antennae on top of the hoardings, MIB officials would be able to know the exact location of these ad hoardings.

As per various media reports, I&B Minister Manish Tewari had in the early phase of the Bharat Nirman campaign formed teams and assigned roles to different departments to monitor the rollout of the campaign. While the Press Information Bureau was utilising its offices in various regions to monitor the campaign at the field level, the Research Reference and Training Division was monitoring the campaign online.

It will be interesting to see how Opposition parties will react to such use of technology and increased monitory and what counter campaigns one can look forward to as the political battle plays out on outdoor media.

Saturday, August 17, 2013

Lakmé Fashion Week partners with outdoor giant Global Advertisers for Winter/Festive 2013

Lakmé Fashion Week grand opening by ace designer Manish Malhotra
Lakmé Fashion Week

Mumbai: Aug, 2013: Lakmé Fashion Week (LFW 23-27 August), India’s leading fashion trade event, assigned its outdoor promotion duty to India’s premier agency Global Advertisers. To commemorate the grand fashion event, Bollywood’s favorite designer Manish Malhotra will inaugurate the season on 22nd August 2013 at Grand Hyatt, Mumbai and fashion legend Sabyasachi Mukherjee, will present his collection as the Grand Finale show on 27 August, 2013.
Sanjeev Gupta, MD, Global Advertisers says “we are glad to be associated with LFW as their official outdoor partner. The outdoor campaign is taking the event to next level of diversity, creativity and energy. Our strategic displays of large size hoardings have been deployed for this campaign, covering Mumbai’s high profile areas with their clutter free visibility.”
LFW will showcase the talent of 100 new designers as well as the established ones including Ritu Kumar, Rana Gill, Anita Dongre, Archana Kochhar, Rocky S, Krishna Mehta, Swapnil Shinde and many more. Fashion industry’s biggest brands, bollywood celebrities as  show stoppers, season’s best style and outfits have been the ingredients of LFW, making it most awaiting fashion event of the industry. 

Wednesday, August 14, 2013

Huma Qureshi , Prahlad Kakkar and Sanjeev Gupta at the book launch of Vibhor Tikiya

Inline image 1
Sanjeev Gupta with Prahlad Kakkar at the book launch of Vibhor Tikiya “Dada”
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Huma Qureshi & Prahlad Kakkar
at the book launch of Vibhor Tikiya “Dada”

Mumbai: 14 Aug, 2013: An inspired author Vibhor Tikiya released his first book “Dada” based on his life changing experiences at India’s prestigious institutes IIM Ahmedabad and IIFs Bangalore. The book DADA is about the rebellious guy (Vibhor Tikiya) who never followed principles and rules in college and suddenly his life changes when he meets his other friends. How Dada became what he is today. The book says there is DADA in each one of us.  In a grand ceremony of this book launch, popular bollywood actress Huma Qureshi , advertising guru Prahlad Kakkar and  Sanjeev Gupta of India’s premier outdoor agency , Global Advertisers were present to grace the occasion.” I read the first copy of the book and I truly appreciate his style of writing. It’s very engaging and an inspiration for me.” said, Sanjeev Gupta, MD, Global Advertisers.

Monday, August 12, 2013

Global News: Outdoor Asia Coverage

Outdoor Asia Coverage


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