Media Offered

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*Rotational Plans  *Barter Deals *Customized Packages *Discount on bulk booking

Billboards

Global Advertisers is your one-call resource for billboards in any market.  We have the largest inventory at the lowest rates in every state and city thanks to our strategic partnerships with numerous companies owning advertising channels, which we in turn pass on to our valued clients.
Outdoor advertising - not just billboards

We go beyond billboards to offer options like bus media, mobile vans, trains, railway stations, bus shelters, gantries, flyover panels, glow signs, airport media, pole-kiosks and many more out-of-home products to our clients. Give us a call or drop us an email, and let us know your needs and goals and we’ll get back to you with the most cost-effective way to meet your  needs.
Benefits

• Targets desired consumers demographically and geographically
• Creates and reinforces brand awareness in the marketplace
• Builds high-frequency with continuous presence
• Stimulates sales near point-of-purchase locations
• Combines creative impact of a bulletin with the reach and frequency of a poster program

Distribution

• Customized programs can cover an entire market or pinpoint desired
  consumer target groups
• Rotary programs are offered in most Global Advertisers outdoor markets

Bus Media                                           Deliver your message all over town and get mass audience exposure. Bus advertising is a powerful and cost-effective form of media  that offers a great way to reach the urban audience through  the day and night. As buses circulate the city landscape and outlying suburban areas,  your message is seen several times by thousands of people  in cars as well as by pedestrians. From full bus wraps to interior cards and LED displays,  Global’s bus media offerings are tailored to accommodate  every advertising budget.                                                                                                               Wrap that Bus!               For the eye grabbing media campaign advertisers now have the  option to wrap an entire bus to highlight their brand message. Benefits Penetrates every part of a community with dynamic displays Delivers high-profile exposure near point-of-purchase locations Generates quick recall which establishes brand awareness

Gantries & Flyover Panels Billboards which are fixed to an overhead structure and span a road are known as gantry billboards. A double-sided gantry billboard provides advertisersthe option of communicating their brand message to either side of the traffic.The size, prominence and location of gantries  make for impactful viewing for those who are part of the vehicular  as well as pedestrian traffic.

Neon Signs & Kiosks 

The neon sign boards are designed especially for the highways, markets and busy roads. The appeal and attractiveness of these neon signs is enhanced with graphics.
                       

An outdoor kiosk interacts with users in a friendly, easy-to-understand context. Kiosks do not take much space and can therefore be placed at junctions, malls, entertainment complexes and even highway dividers. The repetition of illuminated kiosks tends to reinforce the brand message in  the mind of the target audience.

BTL Activities 

Global includes Below-The-Line (BTL) options like balloon advertising, backpack walkers and look walkers to its clients who wish to add this efficient and cost-effective medium for targeting a geographically specific group.

                                                                    Railway Media  

Numerous studies have revealed that the brand preferences of train commuters are  influenced in meaningful ways by platform advertising. To study the dynamics of train commuting and its affect on rail advertising, Global Advertisers launched a long-term insight program, Mumbai on the Move, which aims to uncover the mind and mood of Mumbai commuters that pass through stations on the Central, Western and Harbor lines.

A combination of an online survey, eye-tracking and new-age technology is used to arrive at actionable insights that contribute towards Global’s media planning efforts, and also helps Global gauge the effect of different kinds of platform advertising on commuters.

The study showed that on an average 11.9 minutes is spent on rail platforms by the average commuter daily, with 21 per cent of that time spent on looking at platform ads. Brand  preference grows 9 per cent after just three minutes of ad exposure on the railway platforms.
Benefits

• Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals
• Offers face-to-face impact in trains, on platforms, in waiting areas, and high-traffic corridors
• Delivers messages in an uncluttered, visually stimulating environment
• Provides impressions in upscale areas often unreached by traditional out-of-home displays.

Sanjeev Gupta, MD Global Advertisers, said, “One exposure to a platform ad positively shifts brand preference in the time it takes to boil an egg. We wanted to explore how the captive nature of the rail platform environment increases commuter’s connection to platform advertising. Over time, rail commuters engage more deeply with ads and begin to absorb more detail which makes it the perfect environment for long-copy executions. The positive shifts in brand preference were higher with increased dwell time, which further reinforces the key strength of platform advertising.”
Global has so far successfully increased brand awareness and strengthened the corporate image of several reputed companies including Reliance, Titan and Pepsi.