Friday, April 17, 2015

Ekta World promotes its Realty-Index for a limited period in Mumbai

Established in 1987, the real-estate group, Ekta World has recently launched an OOH media campaign in Mumbai. The group aims at promoting a novel concept calling it the ‘Realty Index’; listing down the best deals available in the current real estate market for a limited period of time. Interestingly the ‘Realty-Index’ only pertains to the real-estate projects by Ekta World, claiming that till the 19th of this month 10 of their projects will showcase available units, current market price, its growth value and depreciation value and the future estimated price.

The OOH campaign that has been executed by both Bright Outdoor and Global Advertisers in Mumbai has a uniform creative with a couple of iterations in the communication, depending on the media site. The communication displays an ascending bar chart of buildings showing a bullish trend that reads ‘the only realty index in the world, where you always stand to gain’ in some, ‘book a home in Ekta Oculus now and gain more’ and ‘book a home in Ekta Tripolis now to gain more’ in the others. All the communication has a common call to action number, website details and the offer period, which is 9th to 19th of April. 

Yogesh Lakhani, CMD, Bright Outdoor says that Bright Outdoor implemented the current campaign effectively through a strategic approach involving extensive research, valuable insights and execution to ensure that the real estate campaign gains maximum traction since the campaign offering is for a short duration. “With Ekta World’s new concept and communication on its realty index coupled with high impact outdoor sites all across the city, I am sure the brand will be able to engage a large target audience for its upcoming projects,” he adds.


 "Ekta World is a trusted client and we share a long standing relationship with them. They were very clear about what they wanted. The task on our part was to select hoardings that did justice to the goals of the target set by the client. We gave several options and after careful consideration, the final sites were selected. We are in the middle of the campaign and the outcome has been very positive so far," explains Sanjeev Gupta, MD, Global Advertisers.

The campaign that is up for a short duration has mainly used traditional outdoor media formats and has been rolled out at locations such as Bandra, Andheri, Mira Road, Opera House, Sion, Cadbury Junction, Worli Naka, Dadar, Malad, Juhu, Andheri Link Road, Lokhandwala, Vile Parle, Cadle Road and Warden Road among others.

Friday, April 3, 2015

Global acquires over 100 premium billboards sites across Mumbai

Global Advertisers, India's leading innovator in outdoor media solutions, has acquired over 100 new properties in the Mumbai Metropolitan Region (MMR), and plans to acquire 150 more in the city over the next six months. The move is in line with the company's focus on MMR, when it comes to creating outdoor properties, while handling campaigns pan-India.

The billboards are located either at sites in areas where Global had low presence or at sites that where Global has zero presence. New locations include Juhu-Vikhroli Link Road (JVLR), Mankhurd, Sion-Chembur Link Road (SCLR), Opera House and Mulund. Old sites with increased Global Advertiser presence include multiple locations in the Western Suburbs and some on the Central Line like Vikhroli.
"Creation, acquisition, and maintenance of outdoor properties are central to our ability to serve clients. The location and the costs involved in creating or acquiring a property affects the rate we offer to our clients. We are happy to let you know that the acquisitions will allow us to offer greater exposure in the city to our clients, offer lower rates that clients are used to paying for these locations and also give more discounts on bulk bookings," explained Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia's biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.
Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.