Wednesday, July 24, 2013

Global Advertisers add new inventories to its portfolio!

Global Advertisers adds strategically positioned bus shelter of Marine Drive, Dadar, Andheri and Borivali into its portfolio. With an aim to offer the best solutions to their client, Global Advertisers has expanded its services in bounce & leaps, adding further to the celebration of its 17th anniversary.

These new properties have uncluttered view, well illuminated, high visibility, great footfall through the day and night.  “A bus shelter gets a brand, mass audience exposure. Bus advertising is a powerful and cost-effective form of media that offers a great way to reach out to the urban audience. It serves the specific need of a client” Said, Sanjeev Gupta, MD, Global Advertisers.

These bus shelters are witnessing thousands of commuters everyday who are on a daily basis travel via a same bus of same route. This helps in generating a point of view for a brand and increase brand re-call value. The message of a brand is also seen several times by thousands of people in cars as well as by pedestrians. Bus shelters also offer large scale of innovation for a brand such as 3D cutouts and digital displays. It helps to break through the target customers of residential areas, office areas, markets and college premises.
Bus shelters are mainly deployed by banks, coaching classes, jewellery, real-estate and consumer goods.
Furthermore, Global Advertisers has also rolled out monsoon scheme wherein advertisers can avail 5 hoarding displays of worth Rs.5 lacs free, across Mumbai. 

(Offer valid till 15th August)

Global Advertisers - New Bus Shelter's in Mumbai

Wednesday, July 17, 2013

Global Advertisers brings season’s biggest offers on hoardings

Media News
Mumbai, July 16, 2013

Global Advertisers has introduced Mega offers on hoardings this monsoon. “In our attempt to have full occupancy during the monsoon season, we have introduced various selling concept in our business such as hoardings on rotation basis, barter plans, mix-media plan, tier I & tier II cities plan and many more. An advertisers can also avail discount on bulk bookings and long-term plans. This year, Film industry has emerged as the biggest advertisers on OOH medium in the monsoon season” said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers focuses on highlighting the specialty and strengths of the outdoor advertising during the monsoon season as many people think that monsoon is a dull period for outdoor industry. But the truth is many people stay out of their home to enjoy the rainy season also. So capitalizing on this fact, the agency aims to target Education, Retailers, Garment, Restaurant, Hotels and Film fraternity. From small retailers to international brands, marketer can avail the benefit of outdoor advertising in their product launch during the rainy season.

Global has recently executed outdoor campaign with multiple inventories and innovation for various films such as (Hindi) Ghanchakkar, Lootera, Yeh Jawani Hai Deewani, Go Goa Gone, Shortcut Romeo, Yamla Pagla Deewana 2, Zindagi 50-50, Bhadaas, BA Pass, (Marathi) Chabbu Palali Sasrala, Anumati, Khokho, (Bhojpuri) Jal Sadhar ki Devi etc..

Furthermore, corporate brands like Charagh Din, Essel World, Gaja Jwellers, Hiranandani Builders, Land Rover, Lux Cozi have also launched their outdoor campaign to reach out to their end consumer.
In monsoon, Global has received maximum number of queries for ambient media and hoardings.


Global brews outdoor mix for Society Tea

                               Global brews outdoor mix for Society Tea 

Reputed tea brand witnesses improved buzz after campaign by Mumbai-based outdoor giant.
Global Advertisers added a new feather to its cap following the completion of their innovatively planned, designed and executed campaign for Society Tea. The campaign has through its careful calibration of sites, strategies and scale managed to create quite a buzz for Society and has also caught the imagination of its competitors in the extremely competitive tea market. 

Global owns the most number of premium sites that can help clients connect with existing and potential tea and coffee beverage customers beyond India's commercial capital, Mumbai, to the length and breadth of the country.

Most of the top Indian as well as international beverage brands have used Global's hoardings and other OOH properties to convey their brand message to target customers.

Global's OOH solutions have played an important role in promoting prominent mass beverage brands like Pepsi, Coco-cola, Thumps Up, Tata tea, Godrej, Parle Products etc in the past.
Global arguably offers the best rotational plans, premium sites and after sales service in the market. The company is known for its tailor-made flexible payment plans, barter deals and media strategies for its clients in the tea and coffee mass market.      
"The market interest in our approach to Out of Home Advertising is growing as we approach the peak season. This is an encouraging sign.
 I am happy with our site selection, media planning, budgeting, turnaround time and printing mounting services in the Society Tea campaign. We expect to be very busy in the days ahead," said Sanjeev Gupta, MD, Global Advertisers.

Sunday, July 14, 2013

Engineering success through - OOH Media - Global Advertisers

Global Advertisers helps Rahul Education's Shree L.R Tiwari College of Engineering score high on visibility with a city-wide campaign on shoe-string budget. 

Global Advertisers has attracted attention of leading players in the field of higher and technical education through a city-wide campaign for Shree L.R Tiwari College of Engineering.

Engineering success through - OOH Media - Global Advertisers 

The campaign created a buzz through its judicious meticulous media strategy, nationwide reach and flawless execution that is certain to reap rich dividends in the ongoing admission season.

Wednesday, July 10, 2013

Global whips up a storm for Whirlpool - Outdoor Advertising

Global Advertisers crossed yet another milestone after successfully executing a nation-wide campaign for Whirlpool. Mumbai-based Outdoor giant makes competitors get up and take notice with its Pan-India campaign for reputed international electronics brand.   

The campaign has through its careful calibration of sites, strategies and scale managed to create quite a buzz for Whirlpool and has also caught the imagination of its competitors in the electronic white goods sector.