Global Advertisers partners with Kinetic to launch study on OOH industry

Global Advertisers has partnered with Kinetic Worldwide, a WPP Group agency that specializes in planning and buying of out of home media, along with exchange4media group publication Impact, launched New research study on 28th February at the Westin Hotel, Mumbai.

Titled ‘Moving world’, the research is the first ever study of ‘changing consumer behavior patterns’ with regards to demography, travel and technology, lifestyle, and OOH media impact on them. The study will be useful for marketers, while planning their Out-of-home campaign.

The launch was attended by Steve Ridley, Global CEO, Kinetic, Rajul Kulshreshtha, MD, Kinetic-India, and Sanjeev Gupta, MD, Global Advertisers. Steve Ridley spoke on the changing face of the outdoor advertising industry in India from an OOH vendor's perspective.

“Moving world is a proactive initiative to strengthen our philosophy of making outdoor advertising easy, effective and quick. It will definitely help OOH Agency and marketer for effective marketing campaign. The study will enlighten us on the impact of OOH in this Facebook & Twitter era,” explains Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers promotes 'Tere Naal Love Ho Gaya' in Mumbai through outdoor

Out-of-home advertising firm Global Advertisers has been roped in to create buzz outdoors for the soon-to-be-released movie ‘Tere Naal Love Ho Gaya’, a romantic comedy directed by Mandeep Kumar.

As part of the mandate, Global Advertisers has conducted a promotional campaign for the film, wherein it has put up hoardings throughout Mumbai.

Commenting on the association, Sanjeev Gupta, Managing Director, Global Advertisers, said, “The Ritesh-Genelia marriage that took place just a while ago created a lot of buzz. This will surely bring in a strong influence onto the movie’s audience viewership. Global Advertisers aims to strategically promote the movie that will further strengthen this buzz point.”

The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ‘Ready’, ‘Singham’ and ‘Dirty Pictures’ in 2011.

Starring real life couple Ritesh Deshmukh and Genelia D’Souza, ‘Tere Naal Love Ho Gaya’ will release on February 24, 2012. The movie is being jointly produced by Tips Industries and UTV Motion Pictures

GR8! Women Achievers Awards 2012 - OOH Partner-Global Advertisers

Gr8 Women Achievers Award 2012

GR8  Women Achievers Awards 2012 - OOH Partner-Global Advertisers

GR8  Women Achievers Awards 2012 - OOH Partner-Global Advertisers

Gr8 Women Achievers Award 2012 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers

Gr8 Women Achievers Award 2012

Gr8 Women Achievers Award 2012 - Ankur

Gr8 Women Achievers Award 2012 - Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor and  Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Mr. Amit Gupta, Director, Global Advertisers 

GR8  Women Achievers Awards 2012 - Sandeep Soparkar

GR8  Women Achievers Awards 2012 - Neha Dhupia

GR8  Women Achievers Awards 2012 - Neha Dhupia 

GR8  Women Achievers Awards 2012 - Alka  Yagnik

GR8  Women Achievers Awards 2012

GR8  Women Achievers Awards 2012 - Vidya Balan

GR8  Women Achievers Awards 2012

GR8  Women Achievers Awards 2012 - Neha Dhupia 

GR8  Women Achievers Awards 2012 - Juhi Chawala

GR8  Women Achievers Awards 2012 - Kavita Kaushik

GR8  Women Achievers Awards 2012

GR8  Women Achievers Awards 2012

GR8  Women Achievers Awards 2012 - Smita  Singh

GR8  Women Achievers Awards 2012 -  Tabassum ji

GR8  Women Achievers Awards 2012

GR8  Women Achievers Awards 2012

GR8  Women Achievers Awards 2012

Gr8 Women Achievers Award 2012 - Balika Vadhu fame - Avika Gor  

Gr8 Women Achievers Award 2012 - Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Mr. Amit Gupta, Director, Global Advertisers 

Gr8 Women Achievers Award 2012 - Mr. Amit Gupta, Director, Global Advertisers 

GR8  Women Achievers Awards 2012 - OOH Partner-Global Advertisers

Global Advertisers - Appreciation Letter from 'Ogaan Cancer Foundation'

Global Advertisers - Outdoor Media In India

Global Advertisers - OOH Advertising Campaign - Valentine's Night  

Global Advertisers - Advertising - Jeff

 Global Advertisers - Innovative Outdoor Advertising - Land Rover

 Global Advertisers - OOH Media - 7up

Global Advertisers - OOH Advertising - 7up

Global Advertisers - Outdoor Advertising - Jeff

Global Advertisers - Outdoor Agency - IDFC Infra Bonds

Global Advertisers - Outdoor Billboard - Fiat - Tata Moters

Global Advertisers - Outdoor Hoardings - Armani Casa

Global Advertisers - Outdoor Marketing - Lodha Aristo

Global Advertisers - Mobile Advertising - Lodha - New Cuffe Parade

Global Advertisers - Mobile Outdoor Advertising - Lodha - New Cuffe Parade 

Global Advertisers - Outdoor Advertising - Charagh Din

Global Advertisers - Outdoor Advertising Media - Armani Casa 

Global Advertisers - Billboard Advertising - Ek main aur Ekk tu

Global Advertisers - Outdoor Advertisement - KFC

Global Advertisers - Outdoor Publicity Marketing - Indian Overseas Bank

Global Advertisers - Billboard Marketing - MCX- Metal & Energy

Global Advertisers - Outdoor Media Consultancy Services - IDFC Infra Bonds 

Global Advertisers - Outdoor Media Solutions - 7up

Global Advertisers - Out-Of-Home Advertising Company - Ek main aur Ekk tu

Global Advertisers - Outdoor Advertising Planning - Sony Entertainment

Global Advertisers - OOH Brand Building Solutions - 7up

Global Advertisers - Out Of Home Ad Agency - IDFC Infra Bonds 

Global Advertisers - Indian Outdoor Advertising - Shree radhe maaji