GR8! Magazine 9th Anniversary Party - Official OOH partner - Global Advertisers

GR8! Magazine 9th Anniversary Party - Official outdoor media partner -

Global Advertisers - The ultimate choice in outdoor advertising

Event - 9th Anniversary of 'Gr8 Magazine'

Global Advertisers Congratulates GR8 Magazine on their 9th anniversary

GR8 Magazine - Krystle D'Souza.

GR8! Magazine 9th Anniversary

GR8! Magazine 9th Anniversary - Giaa Manek

GR8! Magazine 9th Anniversary - Jasveer Kaur

GR8! Magazine 9th Anniversary

GR8! Magazine 9th Anniversary - Pratyusha Banerjee

Event - 9th Anniversary of 'Gr8 Magazine'

Event - 9th Anniversary of 'Gr8 Magazine'

GR8! Magazine 9th Anniversary - Deepshika

GR8! Magazine 9th Anniversary

Amit Gupta, Director Global Advertisers

Prachee Shah

Samir Soni and Neelam Kothari

Rajeev Paul

Amit Gupta, Director Global Advertisers

GR8! Magazine 9th Anniversary

GR8! Magazine 9th Anniversary

Amit Gupta, Director Global Advertisers

GR8! Magazine 9th Anniversary

Sanjeeda Sheikh and Mouni Roy

GR8! Magazine 9th Anniversary

Amit Gupta, Director Global Advertisers

Global Advertisers Congratulates GR8 Magazine on their 9th anniversary

Global Advertisers - Outdoor Publicity Marketing - Mumbai

Kaun banega crorepati 2012 - Outdoor Advertising - Mumbai - Global Advertisers

Z Cafe - Miss World - 2012 - Banner Dealers - Mumbai - Global Advertisers

Advertising Campaigns - Mumbai - Premier Rio

Renault - Outdoor Advertising in Mumbai

Ramada - Outdoor Promotions - Mumbai - (Powai)

Tata Motors - Tata Indica Vista - Global Advertisers

Waman Hari Pethe Jewellers - Sion - Global Advertisers

Skoda - Indi's Biggest Art prize is back - Mumbai

JADE - Banner Advertising Agencies - Mumbai - Global Advertisers

Start Plus - Arjun - Prime Hoarding at Bandra

JADE - MONICA & KARISHMA

Kimaya - Hoarding at Marine Drive

Platinum - Ourdoor Promotions - Global Advertisers

Global Advertisers expands the art of marketing apparel brands through OOH

Aug 10, 2012

Mumbai: Keeping in mind the economic slowdown of apparel market, Mumbai-based OOH giant Global Advertisers has chalked out Special Economical Plans for the brands to engage the attention of their customers on the move with innovative hoardings that ensures high returns on their investment.

An apparel brand’s communication strategy targets specific socio-economic class, hence an outdoor promotion has to be in-line with the objective of campaign and most importantly the locations of their target customers. This year, Global has introduced wide range of packages for every budget segment along with value addition services of promotion via social networking sites (Facebook, Twitter and blogs), direct mailers & SMSs to more than 10 lakh HNI clients along with PR activities.

High on impact and light on the pocket, Global’s plans are helping garment companies reach out to their customers through prominently placed hoardings, bus shelters, railway media, flyovers as well as niche OOH spaces like residential complexes, office premises, recreational centers and malls.

Sanjeev Gupta, MD Global Advertisers, says, “The garment industry is glamorous, stylish and bold, therefore we have introduced some innovative promotional strategies for this segment that do justice to their positioning and increase footfall at the stores. Our outdoor inventories supported by our dedicated team who are helping our clients get 100 per cent return on their investment.”

Nearly all major Indian and International apparel brands in the Indian market today feature in Global’s client list, which includes Seasons India, Raymond, Pagli, Provogue, Pramanik, Pantaloons,Telon, Libas, Levis Staruss, KKCL, Kalki, Charagh Din, Kimaya and Globus.

Global virus infects Bollywood - OOH leader rocks box office with viral marketing strategies

Global virus infects Bollywood  Aug 09, 2012 allaboutoutdoor.com Bureau , New Delhi

Over the years, Indian film industry and its audiences have evolved in their choices and behavior. This scenario has helped bold films like ‘Dirty Picture’, offbeat movies like ‘Zindagi Na Mileagi Dobara’ and ‘Rockstar’ and action-packed dramas like 'Singham' and 'Bodyguard' break many records at the box-office. Aggressive marketing campaigns to woo audience for movies have significantly increased film making budgets. Innovative marketing strategies, catchy promotions and high visibility are necessary to get that big bang weekend. To add to the impact, Mumbai-based OOH giant Global has thrown 'viral marketing' into the mix. This involves, in Global's scheme of things, using a widely spread OOH campaign with the help of mix media. The 'viral' bit comes with the use of deliberate strategies designed to make the brand visible to its target audience through its innovative use of 3-D cutouts, vibrant artwork, posters on transit medium and mobile hoardings that travel to the 'door-step' of target audiences. Recently, Global Advertisers has promoted Kya Super Kool Hain Hum, Jism-2, Mere Dost Picture Abhi, Baaki Hai, Yeh Jo Mohabbat Hai and many more.   Commenting on the efficacy of viral marketing for films, Sanjeev Gupta, MD, Global Advertisers, says, “On average Indian films cover their cost of production in first two to three weeks. A film has to be promoted extensively in metros and Tier II and Tier III cities of India for this to happen. Unlike TV, and Print, outdoor advertising is the most cost-effective medium for the promotion. Therefore at Global, we design comprehensive OOH campaigns that have contributed to the success of blockbuster hits like Dirty Picture, Singham, Ready and Kya Super Kool Hain Hum.”   He further adds “We use mix of hoarding along with other OOH platforms for movie promotion. To exceed the producer's expectations, we give value added services like PR initiatives and direct mailers to Global's 10 lakh clients. We also use social media platforms like FB, Twitter and blogs to generate the required buzz so the movie becomes the talk of the town in shortest span of time.” For the record, the marketing costs of films have doubled in the last 3 years due to the diversity of methods being used for promotion, rising advertisement rates and the pressing need for creating sufficient weekend hype prior to release. Even a minimum budget film spend 3 crore on promotions and if the movie has heavy star cast then it goes up to 10 crore.

Global Advertisers - Sanjay Dutt and Raj Kundra’s Super Fight League

Sanjay Dutt and Raj Kundra’s Super Fight League ropes in Global Advertisers

Aug 3, 2012

Mumbai : Global Advertisers has been roped in for the outdoor promotion of Raj Kundra and Sanjay Dutt’s Super Fight League (SFL). The property, which was launched in 2011, is India’s first professionally organized Mixed Martial Arts (MMA) fighting league.

The 360 degree promotional for SFL includes social networking sites, direct mailers to more than 1 lakh clients and several PR-driven activities. Global’s strategically positioned hoardings will deliver SFL’s brand promise to its target audience comprising young men between 18 and 35 years.

MMA is the fastest growing sport in the world and is a multibillion dollar industry in the West. It is with a view to tap the potential of the sport in India that SFL plans to organise seven widely-publicized MMA events in 2012.

SFL will marry the idea of sport to superlative entertainment and will include performances by international performers, DJs along with ‘fight nights’ to draw fans to the mega sports event. On August 5, the SFL will air the reality show ‘SFL Challengers’ on Neo Prime at 9 PM (Sat & Sun) and Zoom at 10 PM (Sat & Sun)

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers, said, “We would like to thank Raj Kundra and Sanjay Dutt for their faith in our ability to communicate the exciting possibilities of SFL to its target audience. We have successfully generated interest for the SFL through a judicious selection of our best hoardings along with a mix-media plan designed with SFL in mind. Sports-related entertainment continues to gain momentum in India. Our strategy for SFL is designed to tap this interest among youngsters and sports enthusiasts to attract eyeballs for our client.”

Global Advertisers - Sanjay Dutt and Raj Kundra’s Super Fight League

Sanjay Dutt and Raj Kundra’s Super Fight League ropes in Global Advertisers

Aug 3, 2012

Mumbai : Global Advertisers has been roped in for the outdoor promotion of Raj Kundra and Sanjay Dutt’s Super Fight League (SFL). The property, which was launched in 2011, is India’s first professionally organized Mixed Martial Arts (MMA) fighting league.

The 360 degree promotional for SFL includes social networking sites, direct mailers to more than 1 lakh clients and several PR-driven activities. Global’s strategically positioned hoardings will deliver SFL’s brand promise to its target audience comprising young men between 18 and 35 years.

MMA is the fastest growing sport in the world and is a multibillion dollar industry in the West. It is with a view to tap the potential of the sport in India that SFL plans to organise seven widely-publicized MMA events in 2012.

SFL will marry the idea of sport to superlative entertainment and will include performances by international performers, DJs along with ‘fight nights’ to draw fans to the mega sports event. On August 5, the SFL will air the reality show ‘SFL Challengers’ on Neo Prime at 9 PM (Sat & Sun) and Zoom at 10 PM (Sat & Sun)

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers, said, “We would like to thank Raj Kundra and Sanjay Dutt for their faith in our ability to communicate the exciting possibilities of SFL to its target audience. We have successfully generated interest for the SFL through a judicious selection of our best hoardings along with a mix-media plan designed with SFL in mind. Sports-related entertainment continues to gain momentum in India. Our strategy for SFL is designed to tap this interest among youngsters and sports enthusiasts to attract eyeballs for our client.”

Global Advertisers has introduced - " Special Festival Offers for Gifting Industry"

Global Advertisers has introduced -
" Special Festival Offers for Gifting Industry in India "

OOH Giant Zeroes on Gifting Market

by - Sanjeev Gupta (MD - Global Advertisers)