Mumbai: 24th August, 2013: Sanjeev Gupta, managing director of Global Advertisers, India’s leading outdoor media Solutions Company, has been given image building project of Lions Club, Vile Parle (E), Mumbai. Mr Gupta's commitment to innovation, service and strategic media planning has helped many clients foster lasting communication between consumers and brands. “Creating a positive brand image in the market requires expertise and ideas, therefore, I believe in Sanjeev and his ways of working. Now onwards, he will be addressed as Director-Public Relation.” said, Anil Garg, President, Lions Club, Vile Parle (E), Mumbai.
Mr Gupta brings to the table 17
years in the OOH marketing and advertising industry as an entrepreneur and innovator.
“I am excited for this new role, its challenging, and I am confident to make a
difference in the brand perception of Lions Club (Vile Parle East), said, Sanjeev Gupta, MD, Global Advertisers.
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“Though
the spends should be in line with the Election Commission’s mandate,
estimates indicate much higher volumes as per statements given in the
press by some senior leaders,” said Rajiv Saxena, Managing Director,
Blue Ocean.
According
to Sanjeev Gupta, Managing Director, Global Advertisers, at least 500
political hoardings fill the skyline on any given day in Mumbai and
surrounding areas. If numbers are to be believed, 67,428 hoardings were
removed by the Brihanmumbai Municipal Corporation last year, 71 per cent
of which had been put up by various political parties.
“Over
the years, political advertising on outdoor has become really visible.
Earlier, it used to be someone in the family of the decision maker who
used to run the business, but now formal pitches are called for. Family
still plays a role in the decision making though. Parties and political
well wishers are using the medium as an announcement mode to the
targeted few but important decision makers,” observed Mandeep Malhotra,
Head and President, DDB MudraMax.
In
a latest development, to keep a track of hoardings put up to highlight
the UPA Government’s achievements, the Ministry of Information &
Broadcasting has decided to use a GPS-based system in the second phase
of its Bharat Nirman campaign. According to various media reports, the
Department of Audio Visual Publicity is shortlisting firms that can
provide state-of-the-art technology to set up the GPS-based system for
outdoor publicity. This is the first time that a comprehensive mechanism
is being set up to monitor and assess all high profile campaigns for
the first time, media reports stated.
