Big is always good

 

The latest addition of Bandra hoarding in Global Advertisers’s outdoor inventory has further increased to  142X128 from 125X80, making it Asia’s largest

Located at Bandra in Mumbai, the site has set new benchmark for the company and for brands looking for unique proposition in outdoor advertising. It’s a great opportunity for marketers for building innovative concepts on such a larger display. 

 Also, Bandra is highly preferred area for marketers for promotion, therefore popular luxury fashion brands, automobile, entertainment, BFSI and many more have already made enquires. “I am very excited to have this site added to my kitty, its Asia’s biggest display today. It’s our new Star in the Global family.” said Sanjeev Gupta, MD, Global Advertisers.

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Global Advertisers conferred with ‘Appreciation Award’ by Suyog Telematics

Mumbai 22 January, 2014 : “It’s a great honour for us to be a part of this campaign. I would like to dedicate this award to my team at Global who have sketched out the entire plan from Market Research, Survey, Locations to mix-media outdoor inventory.” said, Sanjeev Gupta, Global Advertisers.

Suyog Telematics- a telecom company had engaged Global Advertisers to execute their outdoor campaign for IPO launch. The company witnessed great opening at BSE on the first day of launch.

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Global Advertisers salutes the spirit of Suresh Wadkar

Mumbai: January 18, 2014: The Indian music fraternity came together to honor the versatile singing talent of all times, Suresh Ishwar Wadkar at a grand event. The function was promoted by India’s premier outdoor agency-Global Advertisers. The glorious musical career of Mr Wadkar began his journey in …. His music choice and singing ranges from Hindi, Marathi, Konkani to Bhojpuri.

The event was attended by various stalwarts of the Indian playback industry including Sonu Nigam, Udit Narayan, Shaan and Anup Jalota amongst others.

Commenting on the association, Sanjeev Gupta, Global Advertisers said “I admire his talent and achievements he brought to India, I truly respect his dedication towards the Indian music industry.” 

Click here to view Event Galary

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Global Advertisers wins the largest outdoor site in India

The site measures 80 ft by 125 ft and is located at Bandra. 

Out of home agency Global Advertisers has acquired the largest outdoor site in Mumbai at Bandra. The company claims that it is the largest in the country; the renewable contract of five years was obtained at an undisclosed amount. 

Located at Bandra in Mumbai, the site measures 80 ft by 125 ft and is visible from a distance of 3 km. According to the agency, the site is good for innovations, has high density of eyeballs, offers uncluttered view and has good illumination, making it extremely suitable for night view. Some top brands such as STAR TV, Sony TV, real estate companies, banks and others have already started inquiring for it.

Speaking about the win, Sanjeev Gupta, MD, Global Advertisers, says, "This is the largest outdoor site in Mumbai and in India. With the addition of this new site, whose quality is far ahead of any competitor, will help us in influencing big brands of automobile, real-estate, fashion and entertainment."

The agency has a wide range of hoardings for brands which taps different customer segments including emerging areas such as Sion (17 Sites), Thane (16), Andheri (27) and Kandivali (9).

Bandra largely caters to high profile families, youngsters and corporates, thus making it highly popular amongst the advertisers.

Mumbai-based Global Advertisers was founded in 1996 and offers services across different formats of BTL and OOH. 

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Happy Uttarayan and Happy Eid - e - Milad

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Implications on OOH media, post 2 minute TV AD cap- Sanjeev Gupta, Global Advertisers

 

Mumbai: Out of Home industry has always been categorized as a supporting medium for Television; however it has gained more popularity amongst advertisers after the 2-minutes ad cap on television. Interestingly, television   medium has sufficient channels and different TV slots to cope up with ad cap restriction. But I really think that OOH medium will grow and see double digit growth in the next 3-5 years.  

The key reasons for OOH medium’s growth would be that people have figured out better ways to utilize this medium in terms of innovations, latest technology and result orientated campaigns  and another reason is that the young audiences is spending ample amount of time outside , therefore this medium becomes much more relevant.

The FMCG category has never made a significant use of OOH medium. But this will change consistently and this medium has more potential for the FMCG category. But the OOH medium will see a lot of spends from the entertainment and movies categories. Also, the OOH medium will see huge impulse spends from e-commerce sites and therefore this area will grow. I also believe that it will be difficult for brands to pay such sharp increase in rates.

I believe that outdoor advertisements are one of the most cost efficient ways to reach potential customers and clients. Additionally, we can target with OOH the consumers across culture, language, season, age, and in any format. In order to address GAPS in terms of marketing reach, OOH is the best customized solution for the organization.

However, there is tussle between advertisement spend when it comes to Internet and OOH. In fact OOH media is used through out the year for product launches, branding initiatives, sales activation because of its cost-effectiveness.

But I am also sure that TV budget will never be kept nil as it is an important medium. But having said that, a brand needs to be always active in OOH medium, as it gives multiplier effect on ground level. The large format with its local communication, singular pictorial representation, minimal and bold message, strategic locations, cost efficiency and media effectiveness helps a brand deliver its key message to a large audience in an uncluttered environment.

With new techniques, innovation and new formats, outdoors has earned its share in the market. Brands which are looking at exploring unique solutions, outdoor offer them great creativity in still media and random visibility with the help of transit media.

Importantly, outdoor will have to compete with print, radio and most importantly social media. Innovations will play crucial role if more brands are diverting their interest on this medium. Ambient and transit media along with BTL activation will become important.  Monitoring system and assured ROI will enhance the preference for the medium.

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