Global launches ati-sundar campaign for Khoobsoorat

Khoobsoorat - Outdoor Partner - GlobalAdvertisers 

Outdoor media solutions giant promotes film with strategic hoarding at premium sites in Mumbai Metropolitan Region 

Mumbai, 17 September 2014: Outdoor media solutions company Global Advertisers's billboards are promoting Sonam Kapoor-starrer Khoobsoorat across Mumbai. The film, which is slated for release this Friday, is directed by Shashanka Ghosh and produced by Rhea Kapoor, Anil Kapoor and Siddharth Roy Kapur. It stars Sonam Kapoor, Fawad Afzal Khan, Kirron Kher, Prosenjit Chatterjee, Ratna Pathak and Aamir Raza Hussain in lead roles.

Global Advertisers, a leader in innovative media solutions for the entertainment sector, has chosen some of their most strategic hoardings to promote the much awaited film. Sanjeev Gupta, the MD of Global Advertisers, says the response has been more than satisfying. "When the banner is big, the star cast is top line, one is expected to design an outdoor media campaign that will create buzz that peaks on the day the film hits the screen. We have given our best to this campaign and have helped build up viewer curiosity about the film. We expect the movie to do great business," said Gupta.

Interestingly, both the title role as well as the music direction of Khoobsoorat is being handled by women - Sonam Kapoor and Sneha Khanwalkar respectively, which is a rarity in Bollywood.

More power to women!

Log onto www.globaladvertisers.in to know more about innovative outdoor advertising for the film business  

Global Advertisers supports women empowerment initiative

MD Sanjeev Gupta - Global Advertisers ,
Accepting the Fempowerment achievement award. 

Global Advertisers engages its OOH army to create awareness for women empowerment social awards called ‘Fempowerment Women Achievers’ held at Jamshedbhabha Theatre, National Centre Performing Arts (NCPA). The award aimed to honor the power of women and salute their winning spirit in various professions including science, entrepreneurship, sports, art, education, corporate and entertainment, Special Recognition to a Man by Women.

Global Advertisers, an active social enthusiasts, full filled its commitment to society by reaching out to vast number of people through its giant hoardings in Mumbai. “With increasing cases of crime against women, there is dire need of such initiatives to prove the social equality for men and women in growing India. Our support to this event reiterates our focus to assist such social events and awards.” Said, Sanjeev Gupta, MD, Global Advertisers.  

For the record, Lina Ashar, the founder director of Kangaroo Kids, Interior designer Suzzane Khan, Tabla maestro Anuradha Pal, and Squash star Dipika Pallikal were awarded in the event for their achievement and self motivation to achieve more in life.

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