to promote its ‘Smaart Homes’ project powered by its ‘Apne Dam Par’ payment plans. The campaign is directed towards popularising an offer that will avail prospective buyers double the size of homes at the rate of a single one. The concept introduced by the real-estate company; ‘Apne Dam Par’ gives realistic calculations and interest free instalments for housing plans and promotes a ‘stress free’ home buying experience. The mainstay of the campaign drawn from the company’s initiatives, communicates ‘1BHK ki price mein 2BHK’, highlighting various pricing details and areas where ‘Smaart Homes’ are being developed.
Global Advertisers, that has executed the campaign in the city has used multiple media formats such as large format billboards as well as bus-shelters to spread the campaign across 100 outdoor media sites for a 15 day period. Though the campaign does not highlight the real-estate group’s logo or name on the communication, the creative attracts attention for being in the lines of a ‘seasonal sale’ oriented poster. The creative also highlights the place where interested consumers can see a sample apartment and the prices of the developers’ flats at Mira Road, Vasai East and Naigaon.
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"Rashmi Developers are old clients with projects at multiple locations who are known for their quality and affordability. They are trendsetters in price, and leaders in innovation. We are happy to be trusted with their latest offering - 1BHK ki price mein 2BHK. The feedback from the market has been very positive and we trust that the buzz will only grow in the days ahead," says Sanjeev Gupta, MD, Global Advertisers.
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