GA to ramp up entertainment Client

Indiantelevision.com's Media, Advertising, Marketing Watch

Global Advertisers to ramp up entertainment clients

By ANINDITA SARKAR Indiantelevision.com Team

(26 December 2009 5:40 pm)

MUMBAI: Global Advertisers, the outdoor advertising agency headquartered in Mumbai, is pushing for a 45-50 per cent revenue growth in 2010. Says Global Advertisers MD and chairman Sanjeev Gupta, “We are going to post a 15-20 per cent growth in our revenues this year and and as we see 2010 to behave fertile for the advertising industry once again, we expect to witness a 45-50 per cent revenue growth during the year.”

According to Gupta, the sectors that have contributed most towards the company’s revenue growth are retail and FMCG. “While retail contributed almost 40 per cent to the total revenue, FMCG added about 20-25 per cent,” he says. Gupta further notes that though profit from the retail sector was not much, “its demand for outdoor advertising had increased and as a result, our vacancies were utilized.”

The other sectors that have added to the agency’s revenue pie are automobile, banking, construction, electronics, film industry, garment and jewellery. With the advent of the New Year, Global Advertisers, which derives 70 per cent of its revenues from local clients, is expecting to increase its client base by 20-25 per cent.

“For 2010, our main focus will be to tap the local market further and increase the entertainment industry profile portfolio too. We are also coming up with new ideas and various innovative schemes to attract even very small clients,” he says. Meanwhile, with the total advertising market poised to grow by 10.5 per cent this year (ZenithOptimedia 2009 report), Gupta expects out-of-home to contribute 10-15 per cent to the total growth. http://www.indiantelevision.com/mam/headlines/y2k9/dec/decmam75.php