Tuesday, March 30, 2010

Innovative BTL - ‘Global Advertisers’

     After setting records of many successful IPO’s OOH advertisement and facilitation by Aqua Logistics for invaluable contribution in the success of its IPO, Global Advertisers has set new record by undertaking OOH Advertisement activities of 'Shree Ganesh Jewellery' to successfully raise funds through their IPO’s issues.

     Global’s strategy of closely monitoring – market situation, location and client’s response time to time and according to that providing perfect start to end outdoor solutions including rotational schemes, creative and innovations, Flexicasting, best Media Mix and upgrading media quality, helps clients to reach out the right investors, at the right time, giving remarkable results, and most importantly with very limited budget.

     Global believes, no matter how good your product is, the important element is to communicate properly and reach out to customers with the right image. And so, Global decided to go out of the way and try some Innovative BTL activities for ‘Gaja’s IPO Campaign. Global Advertisers has used hoardings, mobile vans at strategic locations, eye-catching umbrellas, placards, kiosks and backlit look-walkers roaming the cities to attract a huge number of eyeballs to the campaign.
     We had to ensure that the communication reached the potential investors across India 24x7. For this, we used large media formats to strengthen the brand equity and awareness and small media formats to complement the overall marketing programme and above-the-line mass communication.
     The 'Look-Walkers' generate curiosity & amp; unmatched visibility at eye-level. We have used innovative media formats which are rarely used for IPO campaigns & that has ensured necessary awareness & buzz around this activity.

     Global Advertisers is consciously creating a niche and core competence around the financial advertising arena within the broader gamut of OOH advertising.

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