Global Advertisers builds impactful outdoor presence for AB Cartridge

MUMBAI: The efficacy of the outdoor for consumer brand advertising was long established. Now, another trend is emerging on the outdoor landscape, of industrial products and services entering the fray to showcase their wares. In step with this trend, Mumbai-based AB Catridge, remanufacturer of laser and inkjet printer cartridges, has launched a unique outdoor campaign in the Sion area of Mumbai, with Global Advertisers handling the activity which is likened to be ‘corridor branding’.

Premium, high impact displays deployed

Global Advertisers has put up a series of five hoardings on the road near Chunabhatti ground in Sion to drive home the AB Catridge message: ‘No Need To Buy Printer & Copier. Only Pay Per Page Cost’. The corridor branding has been done in a manner

Key placements, building impact

that the communication registers firmly in the minds of the commuters and passersby on this road.

The 15-day branding exercise beginning February 17 is expected to draw maximum eyeballs to the brand, which might set off similar initiatives by the brand in other potential areas. The campaign is particularly targeted at office goers, shop owners and other professionals.

Anil Bhadhuria

Talking about the campaign, Anil Bhadhuria, owner, AB Cartridge, said, “The unique positioning of the billboards has helped attract many eyeballs to our brand. The set of five hoardings has effectively communicated our message. We believe OOH has immense potential to influence our target group.”

Sanjeev Gupta

About the execution of the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “We work towards perfection. At Global we put our heart and soul toward developing each outdoor site and we make each hoarding one-of-its-kind.

Unmistakable visibility & impact created

This time we came up with this very new concept of corridor branding, with a set of five hoardings at one location for AB Cartridge at Sion, which has created awareness about the product as well as its brand identity.”

With this campaign Global Advertisers has once again demonstrated its unique capabilities to create an impactful outdoor presence for brands that are addressing niche audiences.