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| Hoarding at Bandra, Mumbai |
The success of Satyamev Jayate on Sony
underlines the age-old axiom - content is king. By articulating issues
that are at the centre of the Indian social consciousness and by
discussing them constructively in a public forum, the program has
struck a chord with Indian viewers.
It is making them think, to question and act. It is telling
that Satyameva Jayate, which stood at No. 12 and No. 17 positions for
the first two episodes, has climbed to the 10th position on GEC Watch.
Sanjeev Gupta
MD, Global Advertisers
Mumbai
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