Friday, June 1, 2012

POV : Satyamev Jayate

Hoarding at Bandra, Mumbai
The success of Satyamev Jayate on Sony underlines the age-old axiom - content is king. By articulating issues that are at the centre of the Indian social consciousness and by discussing them constructively in a public forum, the program has struck a chord with Indian viewers. 

 It is making them think, to question and act. It is telling that Satyameva Jayate, which  stood at No. 12 and No. 17 positions for the first two episodes, has climbed to the 10th position on GEC Watch.

Sanjeev Gupta 
MD, Global Advertisers

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