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At the onset of 2013, Indian Television and Film industry has opened arm for outdoor advertising industry.
With the launch of several new TV shows & reality programme
including Nach Baliye season 5 (Star Plus), Amita ka Amit (Sony),
Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV),
Nautanki and Sanskaar (Colours), Hunted Nights (Sahara One), Veera (Star
Plus), Tota weds Maina (SAB TV).....OOH industry is
enjoying its first inning of the year. Similarly, movies like Inkaar and
Akaashvani had assigned significant budget for the outdoor promotions
of their movie in metros and Tier II & Tier III cities.
Sanjeev Gupta, Managing Director, Global
Advertisers, says, "We are enjoying the season with 80 percent
occupancy. Along with banking products this year we have got large
number of bookings from M&E sector. We have also seen a trend of
marketing “Maha” episodes of daily soaps, award ceremony and television
premier of movies. Our team at Global has already geared up for
converting challenges into opportunities this season."
These campaigns have largely engaged
hoardings, bus media, pole kiosks, cantilever and rail media. As per the
target customers, Global has provided strategic locations, right mix of
media and 24X7assistance to their client to earn best ROI for them.
These outdoor promotions have been extended to Tier II & Tier III
cities such as Ahmadabad, Ludhiana, Surat, Jalandhar and Pune.
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