Monday, January 28, 2013

M&E sector drives growth of OOH in 2013

 At the onset of 2013, Indian Television and Film industry has opened arm for outdoor advertising industry. With the launch of several new TV shows & reality programme including Nach Baliye season 5 (Star Plus), Amita ka Amit (Sony), Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV), Nautanki and Sanskaar (Colours), Hunted Nights (Sahara One), Veera (Star Plus), Tota weds Maina (SAB TV).....OOH industry is enjoying its first inning of the year. Similarly, movies like Inkaar and Akaashvani had assigned significant budget for the outdoor promotions of their movie in metros and Tier II & Tier III cities.

Sanjeev Gupta, Managing Director, Global Advertisers, says, "We are enjoying the season with 80 percent occupancy. Along with banking products this year we have got large number of bookings from M&E sector. We have also seen a trend of marketing “Maha” episodes of daily soaps, award ceremony and television premier of movies. Our team at Global has already geared up for converting challenges into opportunities this season."
These campaigns have largely engaged hoardings, bus media, pole kiosks, cantilever and rail media. As per the target customers, Global has provided strategic locations, right mix of media and 24X7assistance to their client to earn best ROI for them. These outdoor promotions have been extended to Tier II & Tier III cities such as Ahmadabad, Ludhiana, Surat, Jalandhar and Pune.
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