Monday, February 18, 2013

Nirmal Lifestyle appoints Global Advertisers for an OOH campaign of Sports City

 Mumbai: Nirmal Lifestyle, a leading property developer of Mumbai has assigned outdoor promotion duty of their upcoming project Sports city to Global Advertisers- India’s premier outdoor advertising agency. The concept of the Nirmal Sports Lifestyle City springs from the basic firm belief of the company that engaging in sports brings about a fundamental positive change in the physical and mental well-being of every individual. The outdoor campaign has showcased this message on billboards via a creative use of a sports person along with a tag line “Now, any one can live the life of a sportstar “.

Sanjeev Gupta, Managing Director, Global Advertisers, says “Our team has given 360 degree brand visibility to Sports City of Nirmal Lifestyle in Mumbai. Despite the widespread challenges, our innovative thinking, flexible approach and disciplined execution of the campaign have successfully generated the desire impact on the potential buyers.”
The campaign has been extensively promoted on hoardings situated at Western, Central and Harbour line of Mumbai.

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