Global Advertisers - Outdoor Agency in its class : April 2013

Saturday, April 27, 2013

Times of India-175 Year

It was a revolution…..

When they raised voice against corruption, bureaucracy and crime

Crafted the success story of India from 1838

Today, Global Advertisers wishes India’s leading publication TOI for “Leading change for 175 years”

Ranbir Kapoor - Times of India - 175 Year

The Times Of India leading change for 175 years

Time of India Outdoor Promotions - Mumbai

Newspaper Promotion - Mumbai - Global Advertisers


Outdoor Advertising Mumbai - Times of India

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Friday, April 26, 2013

Global Advertisers acquired premium sites at Bandra Absolutely clutter free visibility from 16 angles

MUMBAI: Global Advertisers- India’s premier out-of-home agency has acquired two premium hoarding sites in Bandra. Global’s new hoardings of super size 120x40 are located at Bandra Reclamation, giving an advertiser, larger than life image for their brand. For a successful OOH campaign, location plays a key role, therefore as a media agency Global has taken nothing but the best for their client.

Bandra is Mumbai’s one of the most high profile area: it has Mumbai’s biggest business hub –Bandra Kurla Complex and top celebrities like Shahrukh Khan, Aamir Khan, Salman Khan, Sachin Tendulkar and many more industry stalwarts reside in Bandra. Making it hot favorite amongst advertisers to penetrate high income class.

These sites are brightly illuminated which grabs the attention of a commuter quickly. They are also situated at a central traffic junction where they will face slow traffic from north, south and west Mumbai. And, most importantly this site will enable advertisers to bring out best of the innovations on large size display.

Join us on: www.globaladvertisers.in/

Thursday, April 25, 2013

Billboard of the week: EsselWorld's teaser campaign

With the arrival of summer holidays, brands across categories such as travel, tourism and related industries are creating outdoor impressions to attract their target audiences.

Early this month, Adlabs Entertainment launched a theme park named Adlabs Imagica on the Mumbai-Pune Expressway. The theme park went ahead to do a wide outdoor splash. Considering the launch of a new property in the same category, EsselWorld has also commenced an interesting outdoor campaign.

EsselWorld, a theme park owned by Pan India Paryatan, is one of the oldest names in this category. To counter strike the marketing initiatives done by competition, EsselWorld has executed an outdoor teaser campaign across strategic locations in and around Mumbai city. The campaign is about introduction of a new ride at the theme park. The campaign is expected to run till end of May 2013.

We spotted this campaign in Thane. The hoarding site at this location has been provided by Global Advertisers.

Here are two reasons why we think EsselWorld’s campaign deserves a special mention...

Good timing
Outdoor formats need two strong elements – an attractive copy and a perfect visual to go with it. The teaser campaign has both. EsselWorld’s timing is bang on as it has been launched at a time when competition is creating a lot of buzz.

Strategic location
Location mapping is one of the most important aspects that brands must keep in mind while rolling out an outdoor campaign. The initiative can be spotted on large format outdoor media across many strategic locations in and around Mumbai.

Join us on: www.globaladvertisers.in/

Friday, April 19, 2013

Global Advertisers launches innovative schemes for brands

April 18, 2013

Source: MM Network

By: MediaMughals

Global Advertisers launches innovative schemes for brands

India's integrated outdoor advertising solution providing agency, Global Advertisers has launched wide range of schemes in this summer for emerging industries such as healthcare, apparel and hotels. The scheme aims at such brands which have limited budget for branding & marketing this season. Under the scheme, these brands can avail 360 degree visibility via our Rotational Plans, Barter Plans, Cross Branding opportunities at cutting-edge prices. In an attempt to provide discernible presence in the market, Global’s new schemes are affordable and transparent for new entrants.

Recently, Global has executed successful brand awareness campaign of Seven Hills Hospital, Dr. Batra's Clinic, Richfeel, Titan Eye, Pramanik, Kimaya, Grand Hometel Hotel and many more. Some of the brands are first time advertisers on OOH media, but they have realized the power of outdoor advertising in generating sales and creating brand's image in the mind of target customers.

Sanjeev Gupta, MD, Global Advertisers said "Global has been providing great level of exposure to FMCG, Telecom and other prominent brands in metros, Tier II & Tier III cities. But with our new scheme, we expect to engage new industries/sectors with us. Our campaigns are highly innovative and strategically positioned which help new players to create a niche for themselves. Our teams at Global assist them with trendy options to fetch the largest share of their market."

Join us on: www.globaladvertisers.in/

Wednesday, April 17, 2013

Global Viwes on Article - "Marketer needs to unlearn" by Anurag Batra, founder, exchange4media

Global Advertisers has created a niche for itself by offering mix-media plan at an unbeatable price for marketer. A brand, a consumer, multi-level competition, volatile market conditions all have made us strong as a media agency and inspired us do things differently….. Well, here we are sharing a very interesting article titled “Marketer needs to unlearn” by Anurag Batra, founder, exchange4media group.