Monday, April 1, 2013

Take your brand to regional areas via OOH-Global Advertisers

Take your brand to regional areas via OOH  
By:  Sanjeev Gupta
MD, Global Advertisers

Date:   Apr 01, 2013
A road going to city had never been smooth in India. Pot holes, rough surface were always there to make you realize that you are travelling the country side. But now, time has changed and so the administrations, cities like Pune, Nasik, Nagpur, Aurangabad, Ludhiana, Indore, Lucknow , Raipur, Jaipur, Panjim and Ahmadabad have witnessed huge growth in infrastructure. Broad lanes, Shopping malls, Flyovers, Bridges all have been constructed in these cities which have given boost to Indian outdoor advertising industry.

These cities offers large size displays at local markets and enhances brand’s image by connecting to local commuters in their regional language. As per the experts, consumer living in these cities recalls a brand mostly seen on hoardings and public transport.

Sanjeev Gupta, MD, Global Advertisers says “discerning Indian consumer living in Tier II & Tier III cities is no more loyal to one brand. They are open to experiment new product & services without hesitation.Everyday they are being bombarded with tactical ads at their door step. The most popular outdoor format includes hoardings placed at community area, gym, market, school, cycle rickshaw and public transport.

He further says "as an OOH media agency, we have great opportunities in these cities as we have witnessed that large numbers of brands have shifted their marketing focus from metro to these fast growing cities.Therefore, industries like Telecomm, Automobile, FMCG, M&E have assigned siginificant budget for the promotion of their product & service
in Tier II & Tier III cities of India.” 

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