Business….2013
In the first half of 2012, the sale of OOH
inventories dropped significantly; many sites were vacant for a longer time
despite introducing new schemes. However the scenario is completely opposite to
last year’s situation, the beginning of 2013 has been satisfactory so far;
Global Advertisers witnessed increase in the number of OOH campaigns. TV
channels, Builders, small retailers, cars, and online shopping portals had
included outdoor advertising in their marketing plan. There were budget
constraints but with some highs and lows, Global Advertisers sailed through the
first half of 2013.
Recently, the new policy of FDI in Retail has
shown promising growth for outdoor advertising industry. Keeping the
advertisers and consumer in mind, we launched customized packages for each
industry, offered them easy payment options, value addition services via our
digital marketing team, public relation services and many other more value
addition packages. And, we have got huge response for these schemes. Overall,
Global has done quite well in this first quarter and our strategies changes
with customers, seasons and festivals.
Today, we need to stand together to re-built the
standards of ooh players, orgnaise the big and small players of outdoor
advertising industry.
We request Indian outdoor associations to set up
a monitoring system and award ceremonies for OOH media to improvise the
experience for clients as well as for the players while doing an outdoor
campaign.
A famous “Marwadi Author” says that “Jitna
Phirega, Utna Charega”…..we at Global firmly believe in this
quote because we introduced several schemes in this profession to provide best
returns to our clients. We make sure that we give them best ROIs possible.
Trends
….
As a supportive advertising medium, most of the
campaigns belong to entertainment & films, banks, real estate, garment,
jwellery and some small retailers also enjoyed the OOH publicity created by
Global Advertisers. Marketers preferred large size displays (120X40, 80X80,
60X80 etc), prominent locations and innovation. With the expansion plans of
various brands, Global has also opened four regional divisions to meet the
requirement of the clients of different needs. Our new sites at traffic
junctions, highways, residential areas, business complexes, shopping malls,
local markets, colleges have remarkably increased the number of eyeballs
towards our campaigns.
Expectations
…..
The second half of the year always brings smile
on our face as it will be filled with festivals. After monsoon, all the
industries will be active; therefore we have lot of expectations from the
next half. There will be new challenges, competitions and new customers but
we will continue to sail through out.
Join us
on:
www.globaladvertisers.in/
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