Wednesday, July 17, 2013

Global brews outdoor mix for Society Tea

                               Global brews outdoor mix for Society Tea 

Reputed tea brand witnesses improved buzz after campaign by Mumbai-based outdoor giant.
Global Advertisers added a new feather to its cap following the completion of their innovatively planned, designed and executed campaign for Society Tea. The campaign has through its careful calibration of sites, strategies and scale managed to create quite a buzz for Society and has also caught the imagination of its competitors in the extremely competitive tea market. 

Global owns the most number of premium sites that can help clients connect with existing and potential tea and coffee beverage customers beyond India's commercial capital, Mumbai, to the length and breadth of the country.

Most of the top Indian as well as international beverage brands have used Global's hoardings and other OOH properties to convey their brand message to target customers.

Global's OOH solutions have played an important role in promoting prominent mass beverage brands like Pepsi, Coco-cola, Thumps Up, Tata tea, Godrej, Parle Products etc in the past.
Global arguably offers the best rotational plans, premium sites and after sales service in the market. The company is known for its tailor-made flexible payment plans, barter deals and media strategies for its clients in the tea and coffee mass market.      
"The market interest in our approach to Out of Home Advertising is growing as we approach the peak season. This is an encouraging sign.
 I am happy with our site selection, media planning, budgeting, turnaround time and printing mounting services in the Society Tea campaign. We expect to be very busy in the days ahead," said Sanjeev Gupta, MD, Global Advertisers.

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