Brands are
not built in one season or even in a single business cycle. Good times, bad
times, okay times, you have to stay visible in the market place and stay
connected to your demographic. In fact, it is wise to go all out and actually
increase ad spend when others are reining in their horses and cutting marketing
costs.
This
contrarian step – spending on marketing when everyone is cutting costs – is
also wise from another perspective. Maybe, if you play it right, you can actually
greater visibility for your brand in your budget. We have created some amazing
value for money packages on our hoardings and other outdoor media properties
that offer tremendous value for money to our clients.
We are
responding to the current slowdown by creating specialized out of home media solutions
packages for specific sectors like banking, financial services, insurance,
retail and real estate. The advice is free, the payment terms are flexible and
we accept barter. Trust me, the situation is tight but there are strategies to
deal with the situation that work wonders!
There are
ways to slow down the slowdown!
Sanjeev
Gupta is MD, Global Advertisers (www.globaladvertisers.in), India’s leading Out
of Home Media Solutions Company based in Mumbai. He can be contacted on 9820082849
Join us on: www.globaladvertisers.in/
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