Global Advertisers - Outdoor Agency in its class : April 2014

Tuesday, April 29, 2014

Adlabs Imagica associates with Global Advertisers for OOH promotion

Adlabs Imagica - OOH Media - Outdoor Advertising

Mumbai: 30 April, 2014:

Global Advertisers, pioneer in the hoarding business rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size, panoramic hoardings across Mumbai.

Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters. Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas such as Bandra, Andheri, Vasai, Dahisar and many more.

Commenting on this, Sanjeev Gupta, MD, Global Advertisers said, “In this scorching heat, most of the Mumbaikar are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for the Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides & attractions for the young and the old, including the five new kiddie rides this summer.

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Nashta for the dimaag

Kellogg's cornflakes ties up with Meru Cabs to dish out a breakfast on the move to surprise passengers on the move

28 May 2014, Mumbai: Are you among those who do not feel like eating when you are about to leave home in the morning but feel the pangs 30 minutes after you step out. Well, Kellogs has a solution for you. Have Kellogg's healthy "Anaaj ka Nashta" in a box in your car as you commute to work everyday.

Save on time, eat exactly when you are hungry and eat healthy. Kellogg's breakfast was served in 100 Meru cabs in each of the four metropolitan cities of India. The idea, says an article published in Outdoor Asia, was to capture people who tend to skip their breakfast due to lack of time and engage them over a healthy breakfast in the cab.

The breakfast kit included a Kellogg’s Muesli breakfast pack, a spill proof deep bowl, a 100ml milk carton, sugar, spoon and a tissue. Chauffeurs used hand sanitizers before handing the kit over to the customer. The hundred cars that have been chosen are not known to the customer beforehand, which introduces a "happy surprise" element to the campaign.

"Solutions that fit into the fast paced life that we lead today are always welcome. Kellogg's campaign has managed to make a connect because it is simple, well-thought and engages the target customer in a way that is extremely friendly. When the commute is over an hour long, it is easy for the chauffer to open up a quality conversation. Great concept, great planning, excellent execution," said Sanjeev Gupta, MD, Global Advertisers, an outdoor media giant based in Mumbai.

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Thursday, April 24, 2014

Mumbai’s EsselWorld launched AD campaign for a new ride with Global Advertisers

Mumbai: 22 April, 2014: Being an aggressive outdoor advertiser, EsselWorld takes big hoardings to launch their new adventure property ‘Shot n Drop’. Adding zing to this ride in summer season, India’s premier outdoor agency-Global Advertisers designed the OOH promotional plan in Mumbai to fetch new customers and localities. “We have been associated with EsselWorld from last many years now, we understand their need and target group. Our approach has always been unique for them while promoting their festive offers, new ride or events. For this campaign, we have displayed large vertical hoardings with good illumination at prominent areas of Mumbai” says, Sanjeev Gupta, Global Advertisers. Shot n Drop is developed by HUSS Park Attractions, comprising 24-seater thrilling shot and fall movements of the gondola, this ride is an addition to more than 70 plus attractions offered by the park.

The ride is being extensively promoted through an integrated marketing and communication strategy comprising of AD campaigns in print, out of home and radio channels. Interactive events and on ground activations have been initiated to widely promote and engage the consumers. It is further supported by various online campaigns and contest on social media platform and digital marketing.

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Wednesday, April 23, 2014

Smile Foundation's Fashion Show

Mamtamai Shri Radhe Guru Maa Charitable Trust has reiterated its support to the girl child by arranging free hoardings from Global Advertisers at prominent locations in Mumbai to advertise Smile Foundation's Fashion Show at ITC Hotel, Parel, Mumbai on April 19, 2014.

Celebrities who attended the event include Sangram Singh, Sushmita Sen, Shama Sikander Reyhna Malhotra, Tanuj Virwani, Aditya Seal, VJ Ramona, Amrita Rao, Payal Rohatgi and Tiger Shroff.

The proceeds from the fashion show are to be used to fund initiatives of Smile Foundation, which works for the betterment of the girl child. Smile Foundation is a national level development organisation directly benefiting over 300,000 children and their families every year, through 158 welfare projects on education, healthcare, livelihood and women empowerment, in more than 700 remote villages and slums across 25 states of India.

Radhe Guru Maa is a guru in the Sanatan Hindu tradition who emphasizes on the route of bhakti as explained in the dharma shastras of the Hindu religion. "Guru Maa has been supporting various social upliftment initiatives for the last 17 years and we are happy to be part of Smile Foundations latest event. The health of our society depends on how we treat the girl child. A lot needs to be done. We are happy to do what we can but certainly not satisfied. It is a long way ahead. With Guru Maa's blessings and guidance we are sure that we can do more," said Sanjeev Gupta of the Mamtamai Shri Radhe Guru Maa Charitable Trust and MD of Global Advertisers.

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Tuesday, April 22, 2014

After Congress and BJP, AAP enters 'outdoor' fray

MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and dharnas to gain popularity, has finally taken refuge in mainstream advertising, albeit out-of-home (OOH).

Indeed, the Aam Aadmi Party (AAP) and its most public face, Arvind Kejriwal, are the latest to find their way to a string of hoardings plastered across Mumbai in the lead-up to voting day on 24 April.

In the hoardings, Kejriwal is seen asking Mumbaikars for votes, alongside slogans in Hindi which read: “Jitne Sitam Karna Hai Kar Lo, Lekin Desh ko Badal kar Rahenge”, “Is baar Imaandaar” et al.

According to Global Advertisers, which has the mandate for the main political parties, while BJP and Congress are utilizing 17 to 20 per cent and 25 to 27 per cent of the total outdoor hoardings, respectively, AAP is utilizing only 7 to 8 per cent.

In terms of monies spent, “If Congress is spending around Rs 50 crore and BJP about Rs 20 crore on outdoor, AAP, which does not have as much money as BJP and Congress, should be spending much less than Rs 3 to 5 crore. However, it is important to note here that unlike Congress and BJP that are creating a very strong presence through TV and print advertising, AAP’s advertising backbone comprises just outdoor and word-of-mouth,” informs Global Advertisers managing director Sanjeev Gupta.

For AAP, the outdoor agency is currently focusing on Mumbai’s high-visibility regions such as Worli, Andheri, Dadar and Thane. Despite having been approached at the nth hour, the agency’s media planning and buying teams have selected some of the best sites for the party.

In this election year, Indian advertising is expected to witness an overall boost of around Rs 1,000 crore from political advertising, with outdoor advertising expected to see a 10 per cent rise within that. “We at Global expect to witness as much as a 30 per cent rise in our revenues just from political advertising,” says Gupta.

While TV and print exude national presence, outdoor is very important for parties to reach out to masses who stay in the country’s hinterland. “And since the 2014 elections are being considered to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend on advertising, especially outdoor, since their vote bank lies within these tier 2, 3, 4 markets,” Gupta points out.

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