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OOH campaign executed by Global Advertisers...

Girnar Tea goes Outdoor in Mumbai

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.

Global brews an eye-catching OOH campaign for Girnar Tea in Mumbai

Indian tea major Girnar has launched an outdoor media campaign to work the Mumbai Metropolitan Region. Global Advertisers has been roped in to execute and add cutting-edge innovation to the campaign for Girnar in various neighbourhoods from Borivali to South Mumbai and Sion.

Elaborating on the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “The Girnar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time.”

Gupta further claims that the buzz has been “very encouraging” and is expected to grow in the days ahead. ' Global owns premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and what is claimed to be the largest hoarding in Asia.

Lights! Celebrities! Cricket ! GLOBAL ADVERTISERS !

The Ahmedabad Express team  - Box Cricket league 

Marinating Films ropes in out of home media solutions giant Global Advertisers to promote their celebrity-studded Box Cricket League 

Mumbai: Global Advertisers continues its run as the nation's leading outdoor media solutions provider to the entertainment sector with its fresh mandate to support Box Cricket League (BCL) with a ambitious campaign in the Mumbai Metropolitan Region.    

Box Cricket League is a unique fusion of celebrities, entertainment and cricket with more than 150 celebrities, drama and some Out of Box Rules! The league, which will be played with softball, is the brainchild of Marinating Films who rope in popular television stars.

Global Advertisers has a reputation of being the largest outdoor media solutions innovator in India. Global has the largest number of premium self-owned hoarding sites in the Mumbai Metropolitan Region, which include Asia's largest hoarding in Bandra. Global is also known for price and product innovations like 'hoardings on EMI', 'hoardings on barter', 'In-film branding' and 'rotational plans'.

"We are a young company in years as well as in terms of the average age of our people - 32. Promoting BCL calls for a fresh, upbeat, zestful approach. We have some surprises up our sleeve and once the campaign rolls out, you will get what I mean," said Sanjeev Gupta, MD, Global Advertisers.

Log onto www.globaladvertisers.in to know more or call 

Sanjeev Gupta on 9820082849

Global Advertisers adds muscle to Xrbia’s outdoor campaign in Mumbai

Xrbia, the sister firm of Eiffel Developers & Realtors, has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign. The company has realty footprints in Bangalore, Delhi, Pune, Mumbai and Nagpur, over 25 million sq ft of existing development and 119 million sq ft of planned projects across India.  Targeting real estate buyers, the main aim of the campaign was to execute it in such a way that the media led the traffic to the site. The main objective of the campaign was to build awareness and generate sales. This activity was well received by the target audience with Xrbia receiving a number of customer calls. Sources at Xrbia claim that the campaign has resulted in about 1,500 buyer queries a day, through calls and footfalls at sales and site offices.  Commenting on the campaign’s success, Pradeep Iyengar, CMO, Xrbia, says, “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign. Sanjeev Gupta, MD, Global Advertisers, adds here, “A careful selection of sites, close alignment with the client’s brand positioning and a sincere desire to deliver pleasant surprises inspired us as we conceptualised, planned, and executed this project. Xrbia is a futuristic project that is affordable, holistic and luxurious by the best standards. Our aim was to launch a campaign that communicated the tremendous advantages that the project has to offer, and going by the feedback from the client so far, we are doing good; very good, in fact.”