Global brews an eye-catching OOH campaign for Girnar Tea in Mumbai

Indian tea major Girnar has launched an outdoor media campaign to work the Mumbai Metropolitan Region. Global Advertisers has been roped in to execute and add cutting-edge innovation to the campaign for Girnar in various neighbourhoods from Borivali to South Mumbai and Sion.

Elaborating on the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “The Girnar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time.”

Gupta further claims that the buzz has been “very encouraging” and is expected to grow in the days ahead. ' Global owns premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and what is claimed to be the largest hoarding in Asia.