Monday, December 22, 2014

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook’s push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.
Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. “Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution,” he adds.
The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.
The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

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