Global Advertisers creates OOH buzz for Airbnb

Mumbai: Airbnb India engages Global Advertisers for the outdoor promotion of their services that helps people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet. The OOH media agency has conveyed the same on large billboards across Mumbai. The brand communicates; Wherever you go, don’t go there. Live there.  in its ad campaign. The objective of the campaign is to spread the benefits of using Airbnb while traveling.

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with Airbnb India. We have executed their outdoor campaign targeting their key audiences by selecting premium hoardings across Mumbai."

Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries.

Global Advertisers conferred with Brand of The Year 2016 -17 Emerging No. 1

Mumbai : Global Advertisers has received the ‘Brand of The Year 2016 -17 Emerging No.1 ” held on 21st December, 2016, at The Hotel Sahara Star, Mumbai. Global Advertisers won the award for bringing innovative outdoor solutions for various sectors.

Commenting on the occasion, Sanjeev Gupta, MD, Global Advertisers, said, that “We are glad to receive this award and thank the jury members for believing in us.Our people helped our clients improve their reach and market share with their strategic approach and media planning. Our outdoor campaign have created great impressions in the mind of their TGs. Our offers are superlative and stand unmatched in terms of prices in the OOH industry.Our outdoor inventories include 150 premium hoardings at strategic locations across Mumbai from last 19 years.”

Organised by WCRC (World Consulting & Research Corporation), the event is a platform that recognizes contribution of people and brands of India.

Global Advertisers puts up huge display for Erdferkel and Wobbegong – a clothing brand

Mumbai: Erdferkel and Wobbegong , one of the finest clothing brands of world has launched outdoor campaign with India’s most trusted out-of-home agency, Global Advertisers. In order to create buzz for their apparels, the OOH agency has engaged large size hoardings for the promotion. E&W has engaged Global Advertisers to popularize the western outfits for women in its campaign. The brand spreads across Mumbai on large hoarding formats.

Global Advertisers, distinguished for its quality hoardings and market expertise has executed more than 500 outdoor campaigns for garment sector since inception. Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “We understand how garment industry works and our team has chalked out special plan for E&W keeping in mind their objective and TG. With our OOH campaign, we hope to get great footfall at the stores."

Erdferkel and Wobbegong has 60 plus years of establishments in clothing which is now available in India at Lamington Road, Mumbai. Serving the likes of everyone, E&W is focusing on designing apparels for various segments and age groups.

Global Advertisers conferred with "Sparkling Indian Award & Gold Medal (Certificate of Excellence) for the year 2016"

Mumbai: Global Advertisers, India’s premium outdoor agency wins "Sparkling Indian Award & Gold Medal (Certificate of Excellence) for the year 2016" for its immense contribution in out-of-home industry. Known for bringing innovative advertising inventories, Global advertisers, under the guidance of Sanjeev Gupta, MD of the company has executed more than 5000 outdoor campaigns.  To maximize the reach of every campaign, the agency, places hoardings at strategic locations, deploys railway, bus, airport, led display, neon and many other trending media properties to effectively communicate the message of brands.

 "We are very happy to receive this prestigious award and will continue to work harder for our clients and other stakeholders “, said Sanjeev Gupta, MD, Global Advertisers.

Enchanted Valley Carnival assigned OOH mandate to Global Advertisers

A one of a kind music festival successfully entertained people on 17^th & 18^thDecember at Aamby Valley City, Pune. The fourth edition of the Enchanted Valley Carnival roped in top artists from the international pop and Bollywood industry including Flo Rida, Arijit Singh, Farhan Akhtar, Alan Walker and many more. The events OOH media partner, Global Advertisers launched the promotional campaign in and around Mumbai which garnered significant publicity for the event amongst music lovers and adventure enthusiasts.      

         

Speaking on campaign, Sanjeev Gupta, MD, Global Advertisers, said “with great music, camping, adventure and fun, Enchanted Valley Carnival,2016 is surely a memorizing event which no one will ever forget. We at Global Advertisers had curated multimedia OOH campaign by selecting best inventories for this event.”

Global Advertisers crafts outdoor campaign for Girnar Tea

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Girnar Tea, one of the fastest growing tea manufacturing companies of India, has engaged Global Advertisers for the outdoor publicity of their three products- Masala Tea, Royal Cup Tea and Ginger Tea. The campaign has been launched in Mumbai on large displays. With its wide reach of hoardings, the campaign aims at health conscious, strong minded people who begin their day with a cup of tea, and hence, the campaign draws their attention by selecting appropriate hoardings at prominent locations of the city.

In 1978, export veteran, Mr. Pravin Bhansal and Mr. Harendra Shah, started ‘Girnar Food & Beverages Pvt. Ltd. Today, the group offers Loose Leaf Tea, Tea Bags, Pot Bags, Dip Bags, Instant Premix, Coffee  and Condiments. To expand their market presence and further strengthen brand’s position, Girnar Tea believed in the power of outdoor advertising.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, “we understand the market dynamics of tea industry, our team at Global Advertisers has done extensive research and media planning to promote products of Girnar Tea. These products have strong brand value. Our team has engaged hoardings at highways, markets, posh residential areas of Mumbai."

For the record, Global Advertisers has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global's creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

Global Advertisers promotes Rottofest 2016 – a Socio-Economic Festival of Narsee Monjee College of Commerce and Economics

Mumbai: India’s smartest outdoor agency, Global Advertisers has partnered with Rotofest 2016 – a Socio-Economic Festival of Narsee Monjee College of Commerce and Economics. The theme for the year 2016 is 'Wanderlust' and scheduled from 10th December - 12th December,2016. 

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said “We are glad to be a part of this festival. Our hoardings are dedicated to create awareness about Rotofest 2016 across Mumbai, so that visitors gather at the event in large numbers”

The venues of the Festival is NM College, Jashoda Rang Mandir, Santokba Hall, Juhu Jagriti Hall.

Global Advertisers promotes 2nd Jal Mahotsav organized by MP tourism department

Mumbai: India’s smartest outdoor agency, Global Advertisers has partnered with 2^nd Jal Mahotsav organized by MP tourism department. The festival will be organised for one month. It is to highlight Hanuwantia near Indira Sagar Dam at district Khandwa which has been developed by the Madhya Pradesh State Tourism Development Corporation as water sports complex. 

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said “We are glad to be a part of this festival. Our hoardings are dedicated to maximize the reach of 2^nd Jal  Mahotsav across Mumbai, so that tourists gather at the event in large numbers”

Jal-Mahotsav Hanuwantiya of Madhya Pradesh starts from December 15 till January 15.

Global Advertisers creates OOH buzz for Google Maps

Global Advertisers executes Outdoor Campaign for Google Maps!

Mumbai: Google India engages Global Advertisers for the outdoor promotion of their mobile based app, Google Maps that helps users with satellite imagery, street maps, street view, real-time traffic conditions and route planning for traveling by foot, car, bicycle or public transportation by showing an alternative and faster route to reach their destination easily. The OOH media agency has conveyed the same on large billboards across Mumbai. The brand communicates; "Jab traffic ka haal badalta hai, toh sadke rang badalti hai" in its ad campaign, referencing the red-blue lines that indicate traffic levels on the google map.

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with Google India. We have executed their outdoor campaign targeting their key audiences by selecting premium outdoor property across Mumbai."

The objective of the Outdoor campaign was to spread the benefits of using Google map while traveling in the city. A high mileage campaign with a large size out of home media properties has been executed. The choice of hoardings for this campaign has turned out very effective for the client.

Global Advertisers promotes Dubai Property Show on a premium hoarding

Mumbai: In association with the Dubai Land Department, the Dubai Property Show is the prestigious 3-day event which is connecting India’s leading property investors and real estate developers to Dubai’s real estate project owners at Bandra Kurla Complex, Mumbai.  To create the publicity for this event, the organisers have put large hoardings around Mumbai by engaging India’s premier outdoor giant, Global Advertisers. The agency has put up it’s A category hoarding to spread the message to key investors in Mumbai.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with a wide stakeholders of real estate industry based out of Dubai and Mumbai. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. It’s a great platform for all of us to come together.”

The show has began @BKC from December 9 to 11.

Global Advertisers puts up premium hoardings for Bollywood Movie Ishq Junoon

Mumbai: Global Advertisers has engaged its finest billboards for bollywood movie Ishq Junoon. Ishq Junoon is a 2016 Indian Hindi-language film written and directed by Sanjay Sharma and produced by Anuj Sharma and Vinay Gupta under their banners Shantketan Entertainments and Vinr Films. 

Speaking on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said “Outdoor advertising plays an important role in promoting movies across the city to increase the footfall at the box office. We have executed the campaign for – Ishq Junoon on hoardings situated near the malls, catering masses.”

The movie cast includes Rajbeer Singh, Divya Singh, Akshay Rangshahi, Raj Aryan and Reshad Delawar Khan.

Global Advertisers creates giant OOH Campaign for Vibrant Ceramics 2016

Mumbai : The campaign reaches out to larger number of commuters to increase footfalls for the Vibrant Ceramics exhibition from 16 - 18 December, 2016 at Sabarmati Riverfront, Vallabh  Sadan, Ahmedabad, Gujarat – India. Mumbai being the industrial hub, the out-of-home campaign of the event has been executed by India’s premium OOH agency - Global Advertisers in Mumbai.

"Mumbai being the commercial capital of Indian has highest amount of investment and setting up Vibrant Ceramics exhibition will help everyone to interact with each other. It is a gathering for people related to real-ceramic sector at one place.. So, we have created a campaign to get the maximum footfalls at the venue." Said Sanjeev Gupta, MD, Global Advertisers.

Addressing several challenges and recognizing various facets of prosperity; Vibrant Ceramics is one-of-a-kind initiative that aims towards unifying and synergizing the key players and solutions providers. As the customers, manufacturers, researchers, technologists and innovators come over on the common platform to discuss, share, debate and celebrate the best of the Ceramics Industry.

ET Acetech MUMBAI 2016 exhibition promoted on Global Advertisers premium hoarding at Bombay Exhibition Centre

Mumbai: ET ACETECH MUMBAI 2016 is the most prominent exhibition in Mumbai. It brings together members dealing in Real Estate Development on one common platform to address various issues facing the Industry. This includes architects, designers, developers, engineers, contracting companies, material suppliers and technology providers. To create the publicity for their upcoming event, the organizers have put large hoardings around Mumbai. India’s premier outdoor giant, Global Advertisers have put it’s A category hoarding to spread the message in Mumbai. The creative of the campaign showcases Bollywood king Shahrukh Khan to glamorize the event.

Commenting on campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ It’s a great opportunity to connect with wide stakeholders of real estate industry. We have put up a display for this event on our best hoarding to tap the right mix of visitors for this event. Real estate industry from builders to housing loans by various banks have been a major advertisers on outdoor, and this exhibition is a great platform for all of us to come together.”

The exhibition held @ Bombay Exhibition Centre.

Global Advertisers creates OOH buzz for O2 Rise mineral water

Mumbai: O2 Rise engages Global Advertisers for the outdoor promotions of their mineral water. O2 Rise revolutionised the industry by introducing world endorsed and famous water treatment processes like Reverse Osmosis and Re-Mineralisation processes a very few brands can boast of even today. Executed by Global Advertisers, the OOH campaign of O2 Rise mineral water stands out in the clutter of ads because of its wide and larger than life display in Mumbai. O2 Rise has come a long way from being recognized as a brand for packaged drinking water and the same has been conveyed through the outdoor campaign. 

Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with O2 Rise mineral water. We have done an outdoor campaign for them according to their target audience and selected outdoor property covering the major population of Mumbai."

The objective of the campaign was to spread the message of O2 Rise mineral water. Thus, a high mileage campaign with a large size out of home media property was executed. The choice of hoardings for this campaign has turned out very effective for the client.

Zee Classic engages large billboards of Global Advertisers for Ye Aaj Ka Classic Hai with Arjun Kapoor

Mumbai:  India’s premier Hindi movie channel, Zee Classic has engaged hoardings across Mumbai to promote its new show Ye Aaj Ka Classic Hai with Arjun Kapoor. Executed by Global Advertisers, the OOH promotion of Ye Aaj Ka Classic Hai with Bollywood heartthrob Arjun Kapoor successfully captured the attention of audience. For the first time in Television history, any channel will give every decade of Bollywood films, its own dedicated time. 

speaking on the campaign, Sanjeev Gupta , MD, Global Advertisers, said “We have executed outdoor campaigns for Zee network in the past and Ye Aaj Ka Classic Hai is a very interesting concept as its slogan says Ye Aaj Ka Classic Hai. Yahan Har Zamane Ka Apna Time Hai. We truly appreciate their marketing strategy for this show. We are sure that the channel will get good TRPs of the show.” 

Some of the initial themes of this show are Shandaar Sixties (Mon-Fri 10am) The 70s Mix (Mon-Fri 1 pm), Best of 80s/90s (Mon-Fri 4pm & 7pm) and B&W Classic (Every Sat 7am).

DNA newspaper engages hoardings of Global Advertisers

Mumbai : DNA, the English broadsheet daily owned by Diligent Media Corporation, an Essel Group company,has launched an all new avatar in Delhi and Mumbai. To promote this new edition, the publication has rolled out the quirky campaign #SayNoToJunk. The campaign is divided into two parts - outdoor ads and digital films. Mumbai based OOH agency, Global Advertisers has engaged its premium hoardings for this campaign.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team provided hoardings at dense market areas of western and central Mumbai."

Through news, views, analyses and interactivity, DNA provides readers with a composite unbiased picture of the city, the country and the world around them.

Buy Forevermark Diamond Collection at TBZ stores , says the Brand on a large hoarding of Global Advertisers

Mumbai- As per the brand, outdoor is the only medium to attain constant exposure and apt to reinforce the brand’s imagery and message and hence TBZ has put up its Forevermark Diamond Collection on large hoardings of Global Advertisers for its potential customers. The agency has engaged its best media property for the campaign as TBZ believes that the Outdoor is the only medium that can give unavoidable presence.

Speaking about the campaign's success, Sanjeev Gupta, MD, Global Advertisers said, "The campaign has created lot of buzz across the industry. We are very happy to provide them the best of the visibility through our A+ category hoardings located across Mumbai.”

Forevermark is a diamond brand from the De Beers family of companies. Individually inscribed, expertly crafted, Forevermark diamonds are selected for their exceptional qualities.

Parinee creates OOH campaign with Global Advertisers for its commercial office space

Mumbai: Builders are now receiving positive response for their new properties in Mumbai and Parinee group is getting the same. The group has launched good Commercial Office Space project located at Andheri West Mumbai. It offers aesthetically designed ultra modern office spaces ideally located and has been intelligently planned and elegantly designed by one of the most renowned international architecture James Law. Global Advertisers is executing their outdoor campaign covering prime locations of Mumbai City. 

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, "We have been doing a lot of real estate campaigns but making everyone unique that is our aim. Parinee group has been highly regarded for their commitment and quality and we have been getting a lot of positive response for this campaign."

Positioning and Innovation of the hoardings make the campaigns stand out from the clutter.

Global Advertisers puts up premium hoardings for UBER

Mumbai: Global Advertisers, India’s finest outdoor agency has been roped in to promote taxi service app-Uber. The agency has offered its best hoardings to create buzz around the premium services of Uber. After entering the Indian market about three years ago, Uber made several addition to its services that were brought in keeping the Indian riders in mind exclusively.

Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers, said, “We are glad to be a part of Uber’s outdoor campaign. With powerful creatives and positioning of our A+ hoarding, we are able to successfully capture the attention of commuters on the way for our prestigious client.”

Looking at the cost-conscious Indian market, in November 2014, Uber launched the UberGO service, featuring a new fleet of low cost hatchbacks. With the introduction of UberGO, the service started to make a lot more sense to daily commuters with the fares priced even lower than kaali-peeli taxis.

Cadbury launches 5 Star with extra caramel on Outdoors with Global Advertisers

Mumbai: India's premium chocolate brand launched an outdoor campaign to promote its 5 Star with extra caramel. Global Advertisers, a premier OOH agency, executed the campaign on its hoardings with an effective visual of product on OOH medium.  Cadbury 5 Star is an irresistible combination of taste and texture – delivered by smooth milk chocolate and chew caramel and nougat. The product was recently refurbished with extra caramel, this has been supported by a campaign that showcases all new Cadbury 5 Star with ‘extra caramel’.

“Global Advertisers deployed large hoardings to reach out to larger number of audience. It’s a very popular brand and hence we have taken very selective locations to put up our displays,” said, Sanjeev Gupta, MD, Global Advertisers."

The campaign aims at chocolate lovers across Mumbai.

Global Advertisers puts up huge display for Tanishq’s Diwali offering – Shubham, starring Deepika Padukone

Mumbai: Tanishq’s Diwali offering – Shubham starring Deepika Padukone has launched outdoor campaign with India’s most trusted out-of-home agency, Global Advertisers. The Shubham collection is reminiscent of India’s heritage where the ornate motifs and elaborate sculptures of the majestic temples at Hampi, Gujarat and Bhubaneshwar have been meticulously translated into breathtaking designs. In order to create buzz for their products, the OOH agency has engaged large size hoardings for the promotion of SHUBHAM jwellery. 

Global Advertisers, distinguished for its quality hoardings and market expertise has executed more than 100 outdoor campaigns for fashion and lifestyle brands since inception. Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “We understand how promotions are different during Diwali. Our team has chalked out special plan for  Tanishq’s Diwali offering - Shubham keeping in mind their objective and TG. With our OOH campaign, we hope to get great footfall at the stores."

SHUBHAM collection by Tanishq is a tribute to the superlative architectural brilliance of craftsmen offering authentic designs for festive season.

Colors’s engages large billboards of Global Advertisers for Bigg Boss season 10

Mumbai:  India’s premier hindi general entertainment channel, Colors from Viacom 18 group has engaged huge numbers of hoardings across Mumbai to promote its flagship reality show Bigg Boss season 10. Executed by Global Advertisers, the OOH promotion of Bigg Boss with Bollywood heartthrob Salman Khan captured the attention of audience all over India. The show aired on 16^th October, 2016 with host Salman khan, Deepika Padukone and Raj Nayak (Colors CEO). 

“We have executed outdoor campaigns for Colors in the past and really like the kind of shows they are making. We truly appreciate their marketing strategy of their shows. Indian television industry is constantly growing and presenting the fusion of content for our varied audience. It’s been a great experience while working for Colors. We are sure many people will stick to the screen for Bigg Boss, it’s a most famous show of the channel, hosted by none other Salman Khan. We are sure that the channel will get good TRPs of the show.,” said Sanjeev Gupta , MD, Global Advertisers.

The highlight of the show is that two different worlds collide to blur the lines between celebrity contestants and the common man.

Global Advertisers launches outdoor campaign for Nestlé India

Mumbai: Nestlé India, one of the largest FMCG of world has engaged Global Advertisers for the outdoor publicity of new packaging of three of their most iconic brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association with Nanhi Kali - an NGO for underprivileged girl children. The campaign has been launched in Mumbai on wide displays. It's aimed  at creating awareness to support the cause of educating the girl child through its marketing initiative. The team at Global Advertisers captured the attention of onlookers by placing hoardings at key centers of the city. 

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team had spotted effective media tools for the promotion. We deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours."

The hoarding  are loudly communicating the message- Kitkat- “No break from education”, Maggi-  2 minutes for education” and Nescafe-  It all starts with education”

Global Advertisers conferred with India’s Most Trusted Brand Awards 2016

Mumbai : Global Advertisers has received the ‘India’s Most Trusted Brand Awards 2016” held on 16th October, 2016, at The Leela Hotel, Mumbai. Global Advertisers won the award for having developed innovative and cost-effective media strategies for real-estate, automobile, films, e-commerce, telecomm, BFSI etc. India’s Most Trusted Brand Awards 2016 is a platform that salutes most distinguished personalities and brands of India.

Commenting on the occasion, Sanjeev Gupta, MD, Global Advertisers, said, that “Our marketing team has worked hard and walked the extra mile to help our clients improve their presence and increase footfalls at the showrooms by offering customized outdoor media solutions which suits to them.”

He also added “I am proud to say that our professionals dared to venture beyond visible possibilities and changed the paradigms of Indian out-of-home industry. We own some of the most premium billboard sites in Mumbai, including Asia's biggest hoarding in Bandra and offer superlative quality and unmatched prices for 150 premium hoardings at strategic locations across Mumbai from last 18 years.”

Since its inception, Global Advertisers has executed outdoor campaigns for over 100 brands, 500 multi-media campaigns and over 100 IPOs

Amazon.in assigns outdoor promotion duties to Global Advertisers for Lakme Fashion Week Collection

Mumbai: India’s pioneer outdoor agency, Global Advertisers executes outdoor campaign for Amazon.in across Mumbai. The agency has put up large size billboards for the display of the creative. Being the festive season, the brand has selected premium hoardings at strategic location for the campaign.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “ Every medium has its own importance in carrying out the message of the brand to potential customers. OOH becomes very important as more and more people are travelling these days on roads, bus, rails, flight etc. So, we at Global Advertisers tap these areas and carve out the best outdoor campaign for clients such as Amazon.in.”

Amazon.in launched with Books and Movies & TV Shows and has expanded its offerings to various consumer products under different categories.