Patanjali goes for Outdoor Media with Global Advertisers

Mumbai: Global Advertisers, an out-of-home ad agency, has bagged the mandate to promote and create awareness campaign for Baba Ramdev’s FMCG brand- Patanjali.

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said, “It feels good to be associated with the Indian yoga guru – BabaRamdev. Since the campaign is targeted at the mass, we are promoting the brand-Patanjali at specific locations across small and large markets in Mumbai. We have deployed big format hoardings located at eastern and western region which attracts thousands of people every day for the campaign.”

Patanjali Ayurved Limited is an Indian FMCG company. Located in the industrial area of Haridwar, the company manufactures mineral and herbal products. Patanjali is the fastest growing fast-moving consumer company in India. It is valued at 13,000 crore (US$1.9 billion) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16.

Global Advertisers creates Publicity Campaign for Life Ok's new Mythological Show ‘Nagarjun - Ek Yoddha’ through Outdoor Advertising

Mumbai : Nagarjun - Ek Yoddha derives its story line from Mahabharata and revolves around Arjun. The show will air from May 30 on Life OK.  To launch the show, a lot of buzz was created on all advertising platforms including OOH.

The outdoor media duties for ‘Nagarjun - Ek Yoddha ‘has been given to Global Advertisers in Mumbai to create awareness about the new show and make it popular amongst viewer. To achieve the same, the agency has dedicated its biggest hoarding located at Bandra for the eye catching promotions. 

The creative used for outdoor are quiet promising and also mentions the start date and the timings of the show it is allotted to be telecasted.

"Our strategy is to create louder presence for the show, so we deployed our best hoarding which is Asia’s largest hoarding, for the promotion. I wish the show becomes a huge success and give us new angles of our interesting mythological chapters of Mahabharata." said Sanjeev Gupta, MD, Global Advertisers.