Mumbai: An OOH campaign targets masses to promote
project of Bhairaav builders - the Signature via large-size hoardings
of Global Advertisers. Bhairaav Group is engaged in the business activity
of Construction and Development of Residential, Commercial and Redevelopment
projects in Mumbai & Navi Mumbai. With a motive to promote its flagship
residential project to the masses, the brand, in association with Global
Advertisers rolled out an extensive OOH campaign in Mumbai. To capture the
attention of every potential buyer, the agency has deployed large-size premium
hoardings across the city.
In addition the campaign has been highlighted with
attractive pricing, showcasing layout on the hoardings. This is the main
selling point of the brand to target the masses through OOH medium which is
successfully incorporated in the creative.
While commenting on the impact created by the
campaign, Sanjeev Gupta, MD, Global Advertisers, said, "We are very
happy to have partnered with Bhairaav builders for their project- Signature.
Our media properties are successfully reaching out to the target audience of
our clients and thus defines us as the No.1 brand in the outdoor advertising
Industry."
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