Mumbai - As per the brand, the outdoor is the only medium to attain constant exposure and apt to reinforce the brand’s imagery and message.Online fashion store, Jabong.com is once again in OOH space with its new massive campaign ‘Your favourite Brands, Now at your doorstep”. Global Advertisers engaged its OOH media properties for the campaign as the brand believed that the Outdoor is the only medium that can give you unavoidable presence and was suitable with the objective to reinforce the brand's objective.
Speaking about the campaign's success, Sanjeev Gupta, MD, Global Advertisers said, "The campaign has created a buzz across the e-commerce industry. We are very happy to provide them the best of visibility through our A+ category hoardings located at best of the sites across Mumbai.”
The OOH strategy also included reaching out to the corporate zones to tap the busy office goers who prefers shopping at the tip of their fingers.
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