Political Parties take OOH route to be in the media

For years, posters and hoardings have been an important tool for local politicians to connect with their voters and make their presence felt. In tune with globalization and changing times, a majority of National Parties restructuring into a corporate management. Therefore, for creating awareness about their social initiatives, political campaigns, displaying hoardings of their leaders on birthdays, festivals or to announce public meetings, they have appointed specialized media agencies.     Recently, Global Advertisers gave US President Mr. Barack Obama huge political mileage by welcoming him in India with a giant-sized billboard. at Marine Drive. The hoarding was extensively covered by the international print and online media as well as news channels. It was a one-of-its-kind iconic outdoor display that has made history in the world of outdoor media. In Mumbai and around at least 500 political hoardings fill the skyline on a regular day. Global Advertisers, Managing Director, Sanjeev Gupta believes that “Reaching to masses has never been so easy for any political leader. We are regularly approached by many political parties in the peak season of Ganesh festival, Dr B.R. Ambedkar's birthday or on a frequent basis to communicate their social agenda through our hoardings across Mumbai and India.” Changing marketing trends in social arena has also pushed the demands of political parties. Rallies, posters, banners are now passé. Fresh social networking ideas, innovative and interactive hoardings, mobile marketing are in vogue and at times PR agencies are handling the accounts of many a National Party. Out-of-Home has always been popular among political parties. For hoardings are strategically located and communicate any message 24 x 7 without any breaks – forcing attention as well as desired action. Global Advertisers has successfully designed, planned, and executed massive campaigns for national parties during several Lok Sabha & Rajya Sabha elections. Political hoardings are the primary tools of communication and no wonder parties such as: Congress, BJP, NCP, MNS, Shiv Sena allot enough budget to outdoor advertising . Recently, Global has executed public awareness campaign for National Congress Party, engaging highly visible hoarding at Sion – creating more than expected impact. Similarly, welcome hoardings for Sonia Gandhi, congratulatory hoardings for leaders, and best wishes message from political head honchos are a common sight in Mumbai’s skyline.