Commenting on the outdoor campaign, Sanjeev Gupta, MD, Global Advertisers said, “Large size displays at traffic junctions and shopping malls, grabbed the attention of commuters quite effectively. With an aim to maximize IPL’s reach in Mumbai, the media planning & buying team at Global has offered strategically positioned hoardings for the creative.”
He further adds, “IPL provides great opportunity to players and opens door to the Indian national team. I believe that these players get a chance to play with some of the best players in the world, get training with the best support staff and the chance to showcase their cricket talent, beside the glamour and loads of bucks.”
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