Wednesday, October 9, 2013

Advertisement in urban transit systems like airports & metro rail registers 60% growth - Global Advertisers - The Economic Times

"Modernisation of the Indian transport system, increasing demand of fast and convenient mediums of travel, and expanding network of existing transport mediums...

are some of the reasons that's contributing to rapid growth of transit media advertising," Sanjeev Gupta, managing director at Mumbai-based outdoor ad agency Global Advertisers, says.

Another reason for marketers' increased focus on rapid transit advertisement is it can be monitored and measured effectively.

No comments:

Post a Comment