Brands are putting their best foot forward this festive season despite the prevailing gloom about the economy.
Global Advertisers shares its outdoor experience with The Financial Express
Global Advertisers shares its outdoor experience with The Financial Express
Sanjeev Gupta, managing director of Global Advertisers,
says that brands have started to recognize the potential of outdoor
advertising in reaching out to their customers.
They have hiked their
festival outdoor budget by 15-20% in comparison to that of 2012.
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