2014: A year of challenges and achievements for OOH

The year 2014 has been a challenging one for some sectors of the economy and a time of hope for others with the coming of the new government at the center. Overall, both trade as well as manufacturing have been sluggish. Outdoor like other advertising platforms is a barometer of the health of the economy. OOH grew by a 15 to 20 per cent in the last one year despite increased competition, unenthusiastic buyers and galloping inflation.

In this scenario marked by rising operational costs, stiff competition and high inventories, Global responded by innovating its price, product as well as service offerings. We created Asia's biggest hoarding in Bandra, threw a rope to cash-strapped real estate firms by offering barter deals and flexible payment options and offered complimentary PR and social media support.

We have entered an interesting phase as far as the real estate sector is concerned. High rates of interest on home loans coupled with rising unit prices have built up big inventories as high as 15 months in some parts of the country. In this situation marked with serious cash flow issues, real estate players are offering discounts, easy payment facilities and other facilities to attract clients. Global is meeting this challenge by offering hoardings on EMI, and on barter to its builder clients across India. Mumbai’s buyers, who wish to invest in a second home as well as holiday villas and plots, have to be made aware of projects in markets that offer more reasonably priced properties with better ROI. We are making special efforts in this direction and have executed several campaigns in the last few months – the latest being for XRBIA in Pune which was a grand success. 

   

If I have to note one big highlight in the year behind us, it would be the marked improvement in political campaigning. All parties led by the ruling party at the centre used OOH as a primary medium to send their message across to voters along with digital and social media. The last Lok Sabha campaign has changed the face of election campaigning in India for ever. This is good news for OOH as well as for advertisers in general as it underlined like never before the power of OOH as a medium.

OOH has a long way to go before it can serve the grand designs of our PM to turn India into a global manufacturing hub. We continue to struggle with red tape, lack of standard norms and arbitrary levies and delays in decision making. There is also an urgent need for transparency, regular monitoring and a system that measures OOH media on the basis of accepted metrics. In several cities there are restrictions on erecting digital billboards that come in the way of developing new properties. These factors come in the way of growth of those in the outdoor business and also create trust issues between service providers and clients. One hopes that the PM will look into all these issues and work towards the creation of standardised guidelines for outdoor properties that include new, better, and transparent rules for the erection, leasing and licensing of billboards and other outdoor media.

Global Advertisers gives muscles to Thomas Cook’s Visit Mexico campaign

Thomas Cook’s ‘Visit Mexico’ Mumbai campaign executed by Global Advertisers has recently come to an end. According to Global Advertisers the campaign that covered Mumbai, was a short duration high impact drive that highlighted Thomas Cook’s push for Mexico Tourism. The campaign featured creatives that urged the Indian audience who are taking international vacations to book holidays with Thomas Cook and explore Mexico, headlining the country’s Spanish heritage and culture as well as Incan roots.

Sanjeev Gupta, MD, Global Advertisers, says that the initial reports have been very encouraging. “Indians are familiar with Mexican food, music, dance and culture. A rising number of Indians speak Spanish. We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution,” he adds.

The campaign was mainly focused around high traffic locations such as Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion, and Vile Parle as part of the Mumbai campaign that ran from the 8th of December to the 22nd.

The visit Mexico campaign, a part of a larger drive that was initiated by the Mexico Tourism board last year with the slogan ‘Live it to Believe it’ and according to international industry sources the six phased campaign is going to be spending six million dollars over all its phases.

BBC report crowns Global's much awarded site in list of world's best

Mumbai based OOH giant scores a first for Indian OOH industry by becoming first to attract international media attention

A report surveying the hoarding industry across the world by the British Broadcasting Corporation confirms that Global Advertisers owns India's most expensive hoarding site in Bandra. The report filed by BBC's Tom Heyden surveys the biggest, best and most expensive hoardings across cities like Tokyo, New York, Shanghai and Mumbai.

Amit Gupta, MD of Global Advertisers, is the only Indian outdoor entrepreneur, to be featured in the report in which Global's (120 feet by 140 feet) hoarding in Bandra finds notable mention. The hoarding is the only Indian hoarding to be thus featured.

Global Advertisers is a leader in outdoor media innovation headquartered in Mumbai with pan India reach and the largest number of premium hoarding sites in the Mumbai Metropolitan Region. "We are delighted to be the only outdoor media solutions company to be featured in the report on the best hoardings in the world. Our clients, vendors and my team made this wonderful achievement possible. I thank all of them," said Amit Gupta.

Global Advertisers add muscle to international bodybuilding event

​​Mumbai-based outdoor media innovations leader promotes World Body Building and Physique Sports Championship

December 8, 2014 Mumbai: Global Advertisers is hotting up the Indian body-building scene with its ongoing campaign for the Indian Body Building Federation event in Mumbai from 1st December to 9th December 2014.

The 6th World Body Building and Physique Sports Championships endorsed by the Ministry of Youth Affairs and Sports, Government of India, and Sports Authority of India. The organisers of the event Indian Bodybuilding Federation are affiliated to the most prestigious body building federation on Earth - the World Body Building and Physique Sports Federation.

The events, which has come to India after stiff competition with other countries, provides a platform for 500 body builders both men as well as women from 55 countries to showcase their talent and compete with some of the best names in the sport.
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Global Advertisers, a leader in outdoor media innovations, is the biggest owners of premium hoarding
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sites in the Mumbai Metropolitan Region. "India is becoming  more and more fitness conscious by the day. It is a positive development that needs to be encouraged in every way possible. We are happy to support this prestigious event with some of out best hoardings. A clever media mix, careful site selection and widespread reach is what has created buzz for the event. The buzz is generating very good footfalls at the event," said Sanjeev Gupta, MD, Global Advertisers

Every Indian Deserves a Home Loan

You are cordially invited to the Exhibition of easily achievable properties at BKC Grounds, Mumbai.

Presented by Times Property & XRBIA

OOH campaign executed by Global Advertisers...

Girnar Tea goes Outdoor in Mumbai

Indian tea brand Girnar has launched an outdoor media campaign to create buzz in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for the brand is spread across various neighborhoods from Borivali to South Mumbai and Sion.

The idea is to catch eyeballs for the brand and hence they have gone for large format billboards. The two sets of creatives from the brand using a male and a female protagonist has the same tag line- 'My Chai, My Time'. The tea is currently sold in Mahrarashtra, Gujarat, Tamil Nadu and Andhra Pradesh at the retail outlets.

The idea is to promote the Girnar tea as the choice of people. Speaking about the campaign, Sanjeev Gupta, MD, Global Advertisers, says, "The Giranar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead."

The brand started its operation in 1978 with only six employees and today it is present across 30 countries with its distribution. Under three different umbrella brands - Girnar, Golden Assam and Eternal, the product is present in 10 different brands. It is present in different form of SKUs which includes tea bags, pot bags, dip bags, instant premix, coffee. It has also expanded into the green tea format.

Global brews an eye-catching OOH campaign for Girnar Tea in Mumbai

Indian tea major Girnar has launched an outdoor media campaign to work the Mumbai Metropolitan Region. Global Advertisers has been roped in to execute and add cutting-edge innovation to the campaign for Girnar in various neighbourhoods from Borivali to South Mumbai and Sion.

Elaborating on the campaign, Sanjeev Gupta, MD, Global Advertisers, says, “The Girnar campaign is rather special. One, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Two, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time.”

Gupta further claims that the buzz has been “very encouraging” and is expected to grow in the days ahead. ' Global owns premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and what is claimed to be the largest hoarding in Asia.

Lights! Celebrities! Cricket ! GLOBAL ADVERTISERS !

The Ahmedabad Express team  - Box Cricket league 

Marinating Films ropes in out of home media solutions giant Global Advertisers to promote their celebrity-studded Box Cricket League 

Mumbai: Global Advertisers continues its run as the nation's leading outdoor media solutions provider to the entertainment sector with its fresh mandate to support Box Cricket League (BCL) with a ambitious campaign in the Mumbai Metropolitan Region.    

Box Cricket League is a unique fusion of celebrities, entertainment and cricket with more than 150 celebrities, drama and some Out of Box Rules! The league, which will be played with softball, is the brainchild of Marinating Films who rope in popular television stars.

Global Advertisers has a reputation of being the largest outdoor media solutions innovator in India. Global has the largest number of premium self-owned hoarding sites in the Mumbai Metropolitan Region, which include Asia's largest hoarding in Bandra. Global is also known for price and product innovations like 'hoardings on EMI', 'hoardings on barter', 'In-film branding' and 'rotational plans'.

"We are a young company in years as well as in terms of the average age of our people - 32. Promoting BCL calls for a fresh, upbeat, zestful approach. We have some surprises up our sleeve and once the campaign rolls out, you will get what I mean," said Sanjeev Gupta, MD, Global Advertisers.

Log onto www.globaladvertisers.in to know more or call 

Sanjeev Gupta on 9820082849

Global Advertisers adds muscle to Xrbia’s outdoor campaign in Mumbai

Xrbia, the sister firm of Eiffel Developers & Realtors, has roped in Mumbai-based Global Advertisers to work the market with an OOH campaign. The company has realty footprints in Bangalore, Delhi, Pune, Mumbai and Nagpur, over 25 million sq ft of existing development and 119 million sq ft of planned projects across India.  Targeting real estate buyers, the main aim of the campaign was to execute it in such a way that the media led the traffic to the site. The main objective of the campaign was to build awareness and generate sales. This activity was well received by the target audience with Xrbia receiving a number of customer calls. Sources at Xrbia claim that the campaign has resulted in about 1,500 buyer queries a day, through calls and footfalls at sales and site offices.  Commenting on the campaign’s success, Pradeep Iyengar, CMO, Xrbia, says, “We are very happy with the planning, strategy and execution of the campaign. Global deserves high praise for their consummate handling of our campaign. Sanjeev Gupta, MD, Global Advertisers, adds here, “A careful selection of sites, close alignment with the client’s brand positioning and a sincere desire to deliver pleasant surprises inspired us as we conceptualised, planned, and executed this project. Xrbia is a futuristic project that is affordable, holistic and luxurious by the best standards. Our aim was to launch a campaign that communicated the tremendous advantages that the project has to offer, and going by the feedback from the client so far, we are doing good; very good, in fact.”

Ariisto Group ropes in Global Advertisers for outdoor promotion

Ariisto Group - Massive Outdoor Campaign with Global Advertisers 

Real estate developer Ariisto has taken the outdoor route to promote its latest project, Bellanza at Ariisto Heaven in Mumbai’s Mulund suburb. Global Advertisers has been engaged for the promotion of this uber luxurious real estate project. 

Spread across the city, the campaign was launched to coincide with real estate purchases that are a regular Diwali feature. However, the season came with its own share of issues as there was a serious shortage of outdoor media sites during the festive season coupled with ‘slow movement’ of existing inventory in the real estate sector. 

“The people at Ariisto trusted us with the campaign, and we put in all our effort to ensure the message reached all the right places. The client has reported 13,000 inquiries in the last 10 days alone, and counting. Not surprisingly, our real estate team has also been approached by several new clients following the massive buzz,” says Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers launches EMI scheme

OOH agency Global Advertisers has announced a new scheme, under which, its premium inventory will be made available to SMEs and advertisers with smaller budgets at an EMI. The offer was introduced in September and the agency is currently in talks with six clients.

The EMI scheme has been launched in association with HDFC Bank and the EMI period is between 18 months to three years depending on the campaign. Sanjeev Gupta, MD of Global Advertisers said that currently there are no discount schemes available but these might be introduced after seeing the response.

The new move is targeted mainly towards SMEs, real estate businesses, small retail establishments and companies currently grappling with cash-flow issues. "It makes sense to advertise in the peak season when you need the footfalls and pay later in the months ahead. We have extended the offer to all our billboards across the Mumbai Metropolitan Region for clients with a range of budgets," said Gupta.

OOH rides the State Elections wave, revenues put a dent in the spirit

Political Outdoor Campaign - Global Advertisers

The Maharashtra State Elections are perhaps, politically, the most interesting democratic mandate that the state has seen. With long standing political alliances having broken down, it is a case for every person for themselves. The radio industry has already reaped the benefits of an aggressive political campaigning period, but it is hardly the only local medium being used by parties. The outdoor sector has seen an increased demand this time around, which has in some cases also lead to shortage of inventory for corporate players.

 All the five major political parties have been very aggressive this year, said Sanjeev Gupta, MD of Global Advertisers. “They have become very professional in the way they have used outdoor advertising this time. In fact, more than the parties, it is the individual candidates which are being promoted more,” he added. Another industry insider said that the demand for outdoor inventory has been so high that corporate clients have had to push back launches and campaigns due to shortage of inventory.

“The Maharashtra Elections have affected corporate campaigns as the availability of sites came down during the peak season. I would like to clarify that the period between Dussehra to Diwali is never lean. It is peak season for the OOH media industry,” agreed Atul Srivastava, COO of Laqshya Media.

Another reason for the windfall for mediums like radio and OOH is that the campaign period has been less than 15 days. Combine this with the fact this might be the most hard fought elections in the state’s history (due to the breakdown of longstanding political alliances) and there is no wonder that the outdoor sector has been able to reap the benefits.

“Everyone is campaigning on their own. So the demand for media consumption has increased. The premium inventory is always in demand but we have seen non-premium inventory also getting sold out,” said Rajiv Saxena, MD of Blue Ocean Media.

Srivastava also seconded the fact that political campaigns have consumed even the non-premium inventory too. “Moreover since there is a shortage of inventory, the political campaigns have utilized whatever they could get,” he added.

“Yes, the spends on OOH media have definitely gone up this time and could have been higher, but for the availability of the media,” he said.

Each of the alliance partners is now focusing on their core audience and trying to reach them through various communications including OOH.

But does this actually translate to a windfall for the OOH sector? The answer to this is not easy. A media owner we spoke with said that it would have been better to have had corporate clients as the revenue would have been much higher. However, the OOH industry is still riding high on the election wave and with the festive season still continuing, the optimism seen since the start of the year seems very much justified

MCHI partners with Global Advertisers

MCHI Award - Global Advertisers

Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibition. The honor was formally announced on October 4, 2014, the second day of the ongoing property exhibition at the Bandra-Kurla Complex in Mumbai.

Sanjeev Gupta, MD, Global Advertisers, said it was Global's innovations, flexible payment plans, and customized packages for the real estate sector that helped them score over others players.

"I thank MCHI for reposing their trust in our team. Global has built a reputation in the last 18 years for providing innovative, cost-effective, and customized outdoor media solutions for the real estate sector. We allow our clients to space their payments to us. We also offer barter deals. We accept flats, plots, bungalows or even holiday homes as payment in lieu of hoardings. It is an exchange of value for value," explains Gupta.
  
Global owns some of the most premium hoarding sites in the Mumbai Metropolitan Region, including Asia's biggest hoarding in Bandra.

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​Link - http://www.exchange4media.com/57727_mchi-partners-with-global-advertisers.html

Global launches ati-sundar campaign for Khoobsoorat

Khoobsoorat - Outdoor Partner - GlobalAdvertisers 

Outdoor media solutions giant promotes film with strategic hoarding at premium sites in Mumbai Metropolitan Region 

Mumbai, 17 September 2014: Outdoor media solutions company Global Advertisers's billboards are promoting Sonam Kapoor-starrer Khoobsoorat across Mumbai. The film, which is slated for release this Friday, is directed by Shashanka Ghosh and produced by Rhea Kapoor, Anil Kapoor and Siddharth Roy Kapur. It stars Sonam Kapoor, Fawad Afzal Khan, Kirron Kher, Prosenjit Chatterjee, Ratna Pathak and Aamir Raza Hussain in lead roles.

Global Advertisers, a leader in innovative media solutions for the entertainment sector, has chosen some of their most strategic hoardings to promote the much awaited film. Sanjeev Gupta, the MD of Global Advertisers, says the response has been more than satisfying. "When the banner is big, the star cast is top line, one is expected to design an outdoor media campaign that will create buzz that peaks on the day the film hits the screen. We have given our best to this campaign and have helped build up viewer curiosity about the film. We expect the movie to do great business," said Gupta.

Interestingly, both the title role as well as the music direction of Khoobsoorat is being handled by women - Sonam Kapoor and Sneha Khanwalkar respectively, which is a rarity in Bollywood.

More power to women!

Log onto www.globaladvertisers.in to know more about innovative outdoor advertising for the film business  

Global Advertisers supports women empowerment initiative

MD Sanjeev Gupta - Global Advertisers ,
Accepting the Fempowerment achievement award. 

Global Advertisers engages its OOH army to create awareness for women empowerment social awards called ‘Fempowerment Women Achievers’ held at Jamshedbhabha Theatre, National Centre Performing Arts (NCPA). The award aimed to honor the power of women and salute their winning spirit in various professions including science, entrepreneurship, sports, art, education, corporate and entertainment, Special Recognition to a Man by Women.

Global Advertisers, an active social enthusiasts, full filled its commitment to society by reaching out to vast number of people through its giant hoardings in Mumbai. “With increasing cases of crime against women, there is dire need of such initiatives to prove the social equality for men and women in growing India. Our support to this event reiterates our focus to assist such social events and awards.” Said, Sanjeev Gupta, MD, Global Advertisers.  

For the record, Lina Ashar, the founder director of Kangaroo Kids, Interior designer Suzzane Khan, Tabla maestro Anuradha Pal, and Squash star Dipika Pallikal were awarded in the event for their achievement and self motivation to achieve more in life.

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Global Advertisers wins big at Realty Plus Excellence Awards

Global Advertisers - MD & CEO - Sanjeev Gupta

Global Advertisers has been declared the ‘Advertising Agency of the Year’ by the jury of prestigious The Realty Plus  Excellence Awards – 2014 on August 21st 2014 in Mumbai. The event, which was attended by all the big names in the realty sector, was held in the Trident Hotel at the Bandra-Kurla Complex in Mumbai.

Global Advertisers, an outdoor media solutions giant based in Mumbai, has built a reputation for its innovative and cost-effective media strategies for some of the leading brands in the real estate sector. Clients serviced by Global in 2014 include Rajesh Lifespaces, Aristo Developers, Hubtown, Dosti Realty Ltd, Lodha Developers Pvt. Ltd., Runwal Homes Pvt. Ltd. Global owns some of the most premium billboard sites in Mumbai, including Asia's biggest hoarding in Bandra. 

Mr. Sanjeev Gupta, MD, Global Advertisers, said, that his team has a big role in getting him this honor. “Our Real Estate marketing team has worked hard and walked the extra mile to help our clients improve their brand presence, site footfalls and unit sales by offering customized outdoor media solutions that work for them. I dedicate this award to my team and my guru Mamtamai Shri Radhe Guru Maa,” said Mr. Gupta.    

Call 022 – 28939400, email us on info@globaladvertisers.in or log ontowww.globaladvertisers.in to know more

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Mumbhai connection assigns OOH campaign to Global Advertisers

MumBhai Connection Movie - Outdoor Partner Global Advertisers 

Mumbai: 20 August 2014: Mumbhai Connection, the movie has engaged India’s smartest outdoor agency for its promotion in Mumbai. The agency has deployed large hoardings in the suburbs of Mumbai to get the attention of viewers. “We executed the campaign to spread the awareness and interest for the film which is set to release on August 22, 2014.” said Sanjeev Gupta, MD, Global Advertisers.

The movie is the story of an Indian salesman who joins an Atlanta IT company only to learn that it is run by the Mumbai mafia. Revealing the functioning of the powerful and dangerous mafia, it shows how the salesman's life changes overnight as he finds himself trapped. 

Global Advertisers own the most number of premium and big format hoardings in Mumbai, including Asia's biggest hoarding located off Kala Nagar Junction in Bandra. The company also owns multiple big format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region. Global has executed 1,700 successful campaigns, 1,200 product launches, 350+ in film brandings, and 1,500 event sponsorships under the leadership of Mr Sanjeev Gupta so far.

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OOH promotions near shopping malls are gaining popularity amongst advertisers says Sanjeev Gupta

Sheth Builders Campaign Next to City Mall Andheri - Global Advertisers 

Commonly known as ‘Mall Branding’ which you see inside or outside shopping malls are engaged primarily by advertisers to influence purchase intent of customer and for branding these days.During festival season, more than 90 pc brands prefer hoardings near shopping malls.  This advertising tool includes national and regional brands as well as companies whose products or services are sold in the mall. 

Shopping mall displays are located at nearby traffic junctions, highways, flyovers, market and residential areas. In the shopping mall, you will huge displays at the entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays. FMCG, Electronic, Garment, Automobile, BFSI, Real-Estate, Entertainment and Films are the big spender on mall advertising.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go.

That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in

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Singham Returns OOH promotion with Global Advertisers goes viral

Singham Returns - Global Advertisers 

Outdoor promotion of Singham Returns needed to be powerful in reaching out to its mass audience. And, to get the desired impact, we deployed big hoardings of higher reach in clutter free space. We wish the entire cast all the best for great footfall at the box-office” Said, Sanjeev Gupta, MD, Global Advertisers.  The agency has engaged its biggest hoarding of bandra.

Singham Returns (formerly referred to as Singham 2) is an upcoming Indian action film directed by Rohit Shetty and produced by Reliance Entertainment. The sequel to the 2011 film Singham, actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor Khan plays the female lead. The film is scheduled for release on 15 August 2014. The movie has created big buzz in the town through integrated marketing plan including OOH, Tv, digital and radio promotions.

Global Advertisers has been in out-of-home business for the last 18 years and have won over 350 awards this year for excellent media planning, execution skills and their mastery over innovative ideas. With over 1 Lakh satisfied customers, Global Advertisers is now paving way for bollywood industry. 

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