Friday, July 11, 2014

Lai Bhaari engages Global Advertisers for OOH promotion

Bollywood actors are increasingly looking at roles in Marathi films, every passing year. While last year we saw a few Hindi film actors making their Marathi debut, 2014 too, will have its share of introductions to the industry. Lai Bhaari directed by Nishikant Kamat marks Bollywood actor ’s debut in Marathi cinema. He will be seen fighting goons and mouthing dialogues in this action-packed flick. Bollywood heartthrob, Salman Khan will also be seen in a short cameo role in this movie.

To promote the film, Riteish has launched an outdoor campaign in Mumbai. The campaign has been executed by Global Advertisers.

Commenting on this, Sanjeev Gupta, MD, Global Advertisers, said “We understand the market of marathi movie segment, hence our team at Global has selected such areas where the population of marathi speaking people are large.”

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