Paradise Group extends its promotional campaign in Mumbai

Paradise Group, the 20 year old real-estate company which claims to have 75 projects across Navi Mumbai, has recently rolled out a campaign in the city to promote its 42-acre Sai World City Project in Palaspe-Panvel. The objective of the campaign is to get sale registrations for the project that promises 13, 42 storey towers, luxury homes, themed landscaping, clubs and open green spaces. 

The real-estate group has partnered with Global Advertisers for executing the promotional campaign across the city for a period of one month. The Paradise Group’s Sai World City Project campaign which has mainly employed hoardings and gantries, highlights and showcases prominent buildings from London, Paris, New York, Singapore, Hong Kong and Tokyo as part of the imagery to communicate that the luxury homes will be built on an ‘international’ concept.

Sanjeev Gupta, MD, Global Advertisers, says that the response of the campaign has been very good which has resulted in the extension of the campaign. “The site selection was done after several meetings with the client. The targeted demographic, the project’s positioning and the strengths of the brand were factored into the campaign that covers the best of neighbourhoods in the eastern and western suburbs. The going has been really good. We, on our part are happy, that the client is happy,” he adds.

Andheri, Panvel, Bandra and Mankhurd are a few areas where the campaign has been put up. Apart from the imagery and the generic communication about the project, few of the large format billboards also carry a cut out of the Sai World City Panvel logo cut-out along with Paradise’s logo and a call to action number to prompt property registrations.