Friday, January 22, 2016

R city mall assigned “End of Season Sale” OOH campaign to Global Advertisers

As the New Year begins, one could see various sale promotions on the channels, and thus a Brand needs creative outlook to stand out from the clutter of advertisements. To achieve the same goal, R City Mall engaged outdoor agency Global Advertisers to make their campaign stand differently this season.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers said, “we were very clear from the beginning that the outdoor campaign should not only touch people but persuade them to visit R City Mall. Therefore, with the right combination of creative and media tool, we were able to increase the footfall in the mall. Trendy and eye catchy designs on large billboards turned out quiet effective in placing the brand in the market.”

R City mall is a flagship property of Runwal builders.

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