20 Jan, 2016, Mumbai: Widespread hoardings across Mumbai are announcing the launch of “Pride Plaza”, a new launch from the luxury hotel chain - Pride - in New Delhi. The mandate for the outdoor campaign has been given to India’s premiere out-of-home agency, Global Advertisers. The agency is using strategic locations and multi-sized billboards to create an integrated mix for the outdoor campaign.
Sanjeev Gupta, Managing Director, Global Advertisers said, “Our intent is to reach out to the target audience of our client in Mumbai. We have offered them the best of our hoardings with excellent reach, during peak and rush hours. Our media and research team have designed this campaign with great insights to deliver the best results in the most cost effective way.”
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