Monday, February 1, 2016

Rare Heritage ties up with Global Advertisers to launch their first outdoor campaign

2 Feb, 2016, Mumbai: Rare Heritage, a venture of the legendary jewellery house - Mehta Emporium, has launched its first outdoor promotion campaign with India’s premium out-of-home agency, Global Advertisers.

The agency has executed the campaign on large billboards across Mumbai to spread awareness about the luxury store.

Speaking on the campaign, Sanjeev Gupta, Managing Director of Global Advertisers said, “As per the brief given by our client, we have carved out a multi-location outdoor campaign to increase the footfalls of the store. Rare Heritage caters to the HNI group and hence, our hoardings are placed at locations like Marine Lines, Peddar Road, Andheri and the Western suburban areas. Given that our client's products are high on fashion and glamour, our marketing team has ensured greater reach for this campaign by executing the campaign at strategic locations across the city."

Rare Heritage is a one-stop showroom of vintage jewellery collection, stylised garments and artefacts for passionate shoppers.

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